The Product Coalition

FEBRUARY 12, 2021

As data scientists and environmental engineers with our own air quality technology and APIs, we realized we were equipped to answer this demand?—?and and so our B2C product design journey began. when many other sources of this information go offline due to blackouts or damage. How did they position themselves strategically?

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Data Visualization Research Software Reporting Tools User Testing 85

Intercom, Inc.

DECEMBER 21, 2021

Throughout the year, we’ve talked to business leaders, experts, and pioneers about all kinds of topics: from creating world-class customer experiences to the challenges of running a business during the pandemic, from being an ally and addressing gaps in diversity to building technical leadership careers.

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Reporting Tools Feedback Software Research Software Technical Review 118

Product Management Lessons from the Trenches

JULY 10, 2018

Two years ago this week, I started work as the first VP of Product Management at NTENT - a company with huge, rapidly growing market, world-famous CTO, seasoned executives and engineering team, and core technology that only a handful of companies in the world possess. Review company documents and presentations. Do your research.

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User Testing Research Software Feedback Software Reporting Tools 150

ProductPlan

AUGUST 23, 2022

No matter how you define product management, customers should always be at the center of things. Product managers try to solve customer problems, address customer pain points, add value for customers, etc. But it’s pretty hard to do anything without understanding how to incorporate empathy into product management.

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User Testing Research Software Feedback Software Product Management 52

Mironov Consulting

AUGUST 8, 2017

As a product manager, I think it’s my obligation to bring clarity and precision to discussions… so talking generically about customers or users can be exasperating. If corporate Accounts Payable managers and corporate Accounts Receivables clerks represent 98.5% You say potato, I say WTF. Bonus points for clarity.

User Testing 101

User Testing Customer Experience Analytic Tools Research Software 101

Amplitude

NOVEMBER 2, 2018

Andrew Wynn’s path to product management isn’t your typical story. After witnessing firsthand the strong relationship between analytics, product, and performance, Andrew grew a passion for making data integration a top priority for everyone–even for traditionally non-technical roles. I use Evernote to manage my workflow.

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Data Visualization Analytic Tools Technical Review Product Management 53

Gainsight

FEBRUARY 9, 2023

Replace 10 AEs with 1 Partner / Channel Manager. Automating Customer Success (CS): Can’t add more Customer Success Managers ( CSMs)? B2B and B2C. Crawl: Partner-Aware Customer Success Partnerships have been part of Big Tech for decades. Time for an executive business review (EBR)? Sell to your existing customer.

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Customer Experience Research Software User Testing Customer Feedback 52

The Product Guy

APRIL 4, 2017

In a recent live stream from one of our mentors of The Product Mentor , Chris Butler, lead a conversation around “Business Development vs. Product Management”. Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader.

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Analytic Tools Research Software CTO Coach Development 107

Mind the Product

OCTOBER 19, 2016

How can a product manager make effective decisions about the direction of their product? Why should product managers be under any more pressure to make sound decisions than finance managers or sales and marketing teams? How do they adequately weigh up all the variables to select the best solution from the available options?

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Product Management Product Manager Technical Review Customer Experience 82

Userpilot

JULY 5, 2022

Why is incremental innovation important for product managers ? Breakthrough, disruptive or radical innovation are all more dramatic and often involve challenging the existing business model or introducing completely new technology. This makes the product loved by our users ( check G2 reviews ). What is incremental innovation?

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Feedback Software Analytic Tools Research Software Product Research 98

Intercom, Inc.

SEPTEMBER 23, 2021

And it’s not just about strong retention and recurring revenue, although that’s certainly a plus; it’s knowing the customer won’t quit you over a new competitor with better technology, lower prices, or even a more convenient service. ” “You can have the greatest technology, but I’ve got news for you. Are you ready?

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Reporting Tools Customer Experience Airlines Technical Review 145

The Product Guy

MARCH 2, 2017

Each Session of the program runs for 6 months with paired individuals… Conducting regular 1-on-1 mentor-mentee chats Sharing experiences with the larger Product community Participating in live-streamed product management lessons and Q&A. Jordan Bergtraum VP Product Management, ServiceChannel. Signup to be a Mentor Today!

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Analytic Tools Research Software CTO Coach Fractional CTO 60

Gainsight

MAY 14, 2020

Next up is reviewing your map, for which you can use Gainsight’s Success Plans to guide you to victory. The Glint by Linkedin team, including Mary Poppen (CCO), Stephanie Gerpe (Head of NA CS), Valery Skvirskaya (CS Operations Manager), and Thuy Koo (Manager, CS Operations), made their session Harry Potter-themed.

Data Visualization 52

Data Visualization Feedback Software Customer Feedback User Testing 52

The Product Guy

MAY 15, 2017

Each Session of the program runs for 6 months with paired individuals… Conducting regular 1-on-1 mentor-mentee chats Sharing experiences with the larger Product community Participating in live-streamed product management lessons and Q&A. Jordan Bergtraum VP Product Management, ServiceChannel. Signup to be a Mentor Today!

Analytic Tools 90

Analytic Tools Research Software Product Strategy CTO Coach 90

Gainsight

APRIL 17, 2019

So as business is becoming more real-time—information being collected and digested for immediate use in decision-making—the layers of abstraction between a CEO and the key stakeholders and systems must be reduced. We couldn’t do any of the basic user analytics that I know my friends at B2C companies did in their sleep.

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Analytic Tools Feedback Software Data Visualization Customer Experience 79

Intercom, Inc.

MARCH 12, 2020

What has changed, however, is the underlying technology that powers these interactions and, ideally, makes them a lot smoother than the bygone days of toxic hold music. But the way we go about it has changed in the form of the technology that is being used today to drive a better experience and to help companies create a better experience.

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Customer Experience User Testing Customer Feedback Feedback Software 164

Intercom, Inc.

DECEMBER 12, 2018

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. Marketing technology is now the largest portion of total marketing budget (29% on average according to Gartner ).

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Analytic Tools Research Software Feedback Software Reporting Tools 223

Amplitude

DECEMBER 6, 2020

If all users of your audience were exactly alike, your customer lifecycle and tech stack would be simple: . The customer lifecycle is the path your users follow before, during, and after engaging with your product, website, application or support system. You’d only need one marketing channel to find your users.

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Customer Experience Analytic Tools User Testing User Friction 59

The Product Coalition

MAY 26, 2018

And companies across the globe have spent a lot of time and effort over the last few months interpreting privacy policies and legal documents, assessing product, processes and marketing strategies, and reviewing vendor relationships to make their products and businesses complaint to the new regulation.

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Research Software User Testing Product Research Customer Experience 60

The Product HQ

APRIL 20, 2024

Looking to become a B2B Product Manager? This career guide offers a detailed overview of the best B2B product management training options. It also describes valuable skills you need to learn and career paths within product management, among other things. There is no shortcut to becoming a B2B product manager.

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B2B User Testing Research Software Analytic Tools 52

Alchemer Mobile

MARCH 18, 2021

Almost all apps experienced significant change in their DAU due to COVID-19. This is going to be a fantastic presentation for both product managers, mobile marketers alike. We’re getting some answers, getting some big tech giant answers. Transcript. So bear with my enthusiasm. We spend a lot of time with them.

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User Testing Webinar Data Visualization Feedback Software 173

Userpilot

MAY 20, 2024

their tech stack! Here are the best product management software for SaaS companies: ProductPlan is the best tool for road mapping and informing your product-led growth strategy. ClickUp is the best project management tool for SaaS companies. Curious about the tools that make this happen? Don’t fret!

Analytic Tools 52

Analytic Tools Feedback Software Research Software Data Visualization 52

UX Studio

SEPTEMBER 6, 2023

Not long ago, we noticed an interesting trend: even businesses that had nothing to do with the usual tech sector were seeking UX studio’s help to improve their websites and apps. When it comes to average purchases on a B2C platform, individual decisions are usually impulsive and driven by momentary preferences, emotions, and desires.

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User Testing Customer Feedback Research Software B2B 59

Mironov Consulting

JULY 27, 2023

Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies.  That  This is a must-close.”

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Information Weak Development Team Reporting Tools Technical Review 98

Userzoom

MARCH 28, 2018

Even in the B2B sector, where a lot of times people go, “This makes sense with B2C, but it doesn’t make sense to B2B,” but that’s actually wrong because the truth is the same people who are buying and using consumer apps are also B2B purchasers. Your customers define your brand identity. You go and make a decision.”

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Customer Experience User Experience User Testing Research Software 50

Lenny Rachitsky

DECEMBER 12, 2023

the podcast went from essentially nothing to a top 10 technology podcast in the U.S. with over 3,000 5-star reviews), and the YouTube channel is about to hit 50,000 subscribers. To reflect a bit, this was a big year for me. The newsletter nearly doubled (approaching 600,000 subscribers!),

User Testing 83

User Testing B2C Product Research B2B 83

Mironov Consulting

JUNE 28, 2018

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. Here are some thoughts on company-wide structural differences and how we product managers get our work done. Business-to-consumer (B2C) targets individuals and families. Unstated B2C Assumptions.

Enterprise 105

Enterprise User Testing Data Visualization Product Research 105

The Product Coalition

FEBRUARY 6, 2020

To meet these expectations, companies had to shift their marketing focus from creating brand awareness to managing customer relationships and life cycles. While overall, management expects more results from digital marketing and is not prepared to invest more resources in it. Build a multi-channel personalized communication system.

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Data Visualization Research Software Reporting Tools Analytic Tools 78

The Product Coalition

MARCH 21, 2019

There may be a sales strategy, a marketing strategy, and product strategy, and operational strategy, an technology strategy, etc. It it at the intersection of customer, tech, and business which means that everyone function in an organization is impacted by the product. This is why product management exists?—?to

Strategy 60

Strategy Analytic Tools Technical Review Customer Experience 60

Mironov Consulting

FEBRUARY 6, 2020

So we should take the time to propose various metrics, review them with our teams, argue a bit, and consider our first choices as experiments rather than instant full-year commitments. Let’s switch out of ERP systems and become currency traders.” Many of underlying B2C assumptions don’t work for B2B: The buyer is the user.

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B2B Enterprise Onboarding KPIs User Testing 118

Mind the Product

DECEMBER 14, 2017

I was recently on a long haul flight and ended up whiling away my time watching random shows on the in-flight system. However, as a product manager and a writer, this got me thinking about what went into making these shows. One of the shows I watched was a sitcom.

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Mind the Product

NOVEMBER 9, 2016

While gaming and entertainment are the first obvious applications of VR, the more interesting applications – and the ones we focus on here – are in B2B and B2C products and services. VR is an ideal technology for training and simulations. The underlying approach to managing a project, such as agile, works fine.

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Weak Development Team Development Feedback Software User Testing 95

Gainsight

JULY 1, 2022

In the tech industry, competition is driving the adoption of a new growth model. We have seen companies achieve durable growth and success by deploying a PLG model across different market segments in B2B and B2C. Chief Technology Officer of PX, Gainsight. Mickey Alon. Key Findings. The State of Product- Led Growth.

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Data Visualization Analytic Tools Research Software Feedback Software 52

Gainsight

DECEMBER 5, 2019

This type of experience isn’t endemic to ticket apps or even B2C. When we think about the “how” of any problem, we always break it down into three components: People, Process, and Technology. But when it comes to technology, how do you accomplish that level of cohesion? Why do I bring this up?

Customer Experience 77

Customer Experience Feedback Software User Testing Customer Feedback 77

The Product Coalition

MAY 25, 2018

Then you start building the product, [and] you deliver the product by shipping code to resilience system at will. However, what we can figure out here already is that any kind of product discovery is significantly more low-tech and more affordable, the further to the left side you go. That’s my world. it is simply not working.

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Webinar Agile Product Research Customer Experience 60

Intercom, Inc.

MARCH 8, 2018

After about two and a half years there I joined Sprinklr , a social media management technology company, and was there for three years as a divisional vice president. The only exception is some B2C work with financial services and insurance companies. We do live workshops and a ton of speaking engagements.

Research Software 186

Research Software Feedback Software Reporting Tools User Testing 186

The Product Coalition

DECEMBER 11, 2018

They’re wrong: it’s possible to be a remote product manager. Even though product managers are supposed to engage various teams during the day, chances are you are not moving that much. But in some companies, management can just be too adamant : they would prefer to see all employees, in their seats, at all times.

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Analytic Tools Technical Review Data Visualization Customer Experience 60