Intercom, Inc.

DECEMBER 12, 2018

The “shiny penny” approach (focus all your attention on the hottest tools in the market) or “head in the sand” approach (fall victim to analysis paralysis and avoid choosing any tools) are no longer viable. What is a marketing technology stack? This works as well for a B2B company like Intercom as it does for any B2C company.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

The Product Coalition

JANUARY 24, 2021

Photo by Ono Kosuki from Pexels OKRs (Objectives and Key Results) are a useful tool for goal setting and team alignment, and in recent years they have gone from being used primarily in quantitative parts of the organization (namely sales and marketing) to being very popular in product and technology as well.

Analytic Tools 181

Analytic Tools Customer Experience B2C Enterprise 181

The Product Coalition

OCTOBER 18, 2020

The new pitch typically works much better than the older one (which in many cases was not built with a product strategy in mind, but rather a more generic company strategy). While the execution side is important, and the CPOs should definitely come up with a delivery plan, my recommendation is to not let go of the product strategy just yet.

User Testing 109

User Testing B2C Customer Experience Weak Development Team 109

Mironov Consulting

JUNE 28, 2018

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. Here are some thoughts on company-wide structural differences and how we product managers get our work done. It’s a more precise, if less emotional, version of a May talk for Lean Product/UX SV meetup.

Enterprise 105

Enterprise User Testing Data Visualization Product Research 105

Business of Software Conference

NOVEMBER 26, 2018

This will change the way that a lot of people think about product market fit, BS metrics, understanding the needs of the people that really matter. Rahul Vohra (Founder/CEO, Superhuman) – The Product-Market Fit Engine from Business of Software Conference. So I’m going to talk about Product-Market Fit.

User Testing 103

User Testing Engineering Product Marketing Feedback Software 103

Mironov Consulting

SEPTEMBER 14, 2020

Sales execs want more sales-y Heads of Product; development execs want more engineering-ish Heads of Product; marketing teams want a marketer in product clothing… no candidate passes muster with all groups. What’s In a Name? CMOs know that marketing is more than redesigning logos or A/B testing email. </rant>

Reporting Tools 145

Reporting Tools Analytic Tools Onboarding KPIs Data Visualization 145

Intercom, Inc.

NOVEMBER 7, 2019

Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets. We’re present on three core markets in Europe: France, UK, and Germany as well as other countries such as the Nordics and Spain, with 1,500 customers that we serve.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

The Product HQ

APRIL 20, 2024

There is no shortcut to becoming a B2B product manager. These professionals come from various backgrounds, such as communications, engineering, and marketing, to name a few. Business-to-business (B2B) or business-to-consumer (B2C) product managers (PMs) have mastered various hard skills.

B2B 52

B2B User Testing Research Software Analytic Tools 52

The Product Coalition

FEBRUARY 5, 2023

Photo: Daniel Medhurst | Credit: Courtesy of the artist His name is Jaime Meline. In this pivot, you broaden the range of services/products being offered. It is often made by companies who found a product-market fit and are ready to expand their horizon. It is a change of the platform the service/product is offered.

Feedback Software 78

Feedback Software User Testing Customer Feedback Customer Experience 78

Product Management Unpacked

AUGUST 8, 2018

It’s a good concern and a great question, one that underscores that the product management function has matured and become more essential, and as he pointed out, the internet has made both B2B and B2C marketing more quantitative and complex. of product managers report to the CMO (the most), while 6.7%

User Testing 101

User Testing Product Management Product Manager Reporting Tools 101

The Product Coalition

MAY 24, 2018

Petra Gross has held many product leading positions and has been a speaker at WomeninProduct. Currently she is the Chief Product Officer at MedicalDirector in Sydney. Author of 3 books, Principal Product Manager at Amazon and founder of an association for helping children, Disha Chhabra is an example to us all.

Product Management 60

Product Management Product Manager Banking Software Engineering 60

Intercom, Inc.

MARCH 12, 2020

And while more paths of communication mean more opportunities to make a positive impact, they also require you to tailor the right messaging to the right channel. Map out every touchpoint between you and your customer and focus on making them as positively unforgettable as possible. Ali: I’m a product marketer.

Customer Experience 164

Customer Experience User Testing Customer Feedback Feedback Software 164

Userpilot

NOVEMBER 9, 2021

Tracking a counter metric will help you identify when a positive trend in your north star metric causes a negative trend in any other business aspect. B2B and B2C brands have different focal points when it comes to selecting North Star metrics. There’s a reason this metric is named after the anchor of the northern sky.

Onboarding KPIs 52

Onboarding KPIs Data Visualization Analytic Tools Customer Experience 52

Mironov Consulting

FEBRUARY 6, 2020

Most of us have seen Pirate Metrics , Qualified Marketing Traffic, or Net Promoter Score. These often come from visible, credible consumer tech companies with household names and high transaction volumes. Many of underlying B2C assumptions don’t work for B2B: The buyer is the user.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Intercom, Inc.

JANUARY 20, 2022

” “The two-way vulnerability and the transparency led to a symbiotic positivity and better ways of working” The piece I was happy with was that we actually got the sharp end of the stick handed back to us from the team, which was really valuable. ” People loved that message. It’s a huge competitive advantage.

Feedback Software 249

Feedback Software Reporting Tools Product Research Data Visualization 249

Revulytics

DECEMBER 16, 2019

LinkedIn listed Product Designer and Product Owner in the 10 most promising careers of 2019 , with 80 percent more job openings year-over-year and a career advancement score of 9 out of 10. Glassdoor named Product Manager the fifth best job out of 50 in America, with more job openings than data engineers and DevOps engineers.

Analytic Tools 76

Analytic Tools CTO Coach Research Software Technical Review 76

Sachin Rekhi

AUGUST 23, 2015

One of the most critical aspects of finding product/market fit in the earliest stages of a startup is identifying and targeting your ideal customer. Leverage FullContact , Clearbit , Pipl , ZoomInfo , or other people data APIs to get name, company, title, age, gender, social profiles, and more based on registered email addresses 5.

User Testing 60

User Testing Data Visualization Customer Feedback Customer Experience 60

Intercom, Inc.

JULY 5, 2018

The problem, Doug says, is salespeople tend to focus too much on their company and the names on their client roster, rather than connecting with their audience. Adam: What was it about Box at the time that made you make that jump from Salesforce, which must have been a pretty comfortable position I imagine? The easiest way to do that?

Technical Review 171

Technical Review Development Team Review Customer Experience User Testing 171

Intercom, Inc.

JULY 5, 2018

The problem, Doug says, is salespeople tend to focus too much on their company and the names on their client roster, rather than connecting with their audience. Adam: What was it about Box at the time that made you make that jump from Salesforce, which must have been a pretty comfortable position I imagine? The easiest way to do that?

Technical Review 163

Technical Review Development Team Review Customer Experience User Testing 163