The Product Guy

JULY 18, 2019

By performing an honest personal inventory of your skills, experience and interests, you will be in a better position to choose the career path that best suits you. Identifying user needs, or customer needs in the B2C environment, is currently a weakness of mine and a skill that is a hallmark of both B2B and B2C product managers.

Weak Development Team

Intercom, Inc.

MARCH 11, 2021

On the surface, B2B customer support issues might look quite different from those of B2C. But despite these differences, Farhan Virji , VP of Customer Happiness at Later , believes that there is actually quite a lot that B2B support teams can learn from their B2C colleagues. 3 B2C support trends and lessons learned.

B2C

The Product Guy

AUGUST 13, 2020

A lot of them worked in other positions before moving to product management, like engineers, analysts, marketers and project managers, and learned by taking on extra responsibilities. B2B type of business will focus on different KPIs than B2C type of business.

Product Management

Alchemer Mobile

DECEMBER 9, 2021

Although the buy cycle for a B2C customer varies vastly from a B2B customer, they both have one key thing in common: What people say and feel about you carries more weight than any awesome marketing campaign you put in place. Once you find these fans, create easy ways for them to engage with your brand and share their positive experience.

Customer Experience

Product Innovation Educators

DECEMBER 12, 2021

We have seen many organizations in the last few years move the product group and product roles to more prominent positions, putting clearer focus on creating great products for customers. Even for B2C software, when we buy products, we’re investing in a company and a vision. We’re buying the roadmap.

Customer Experience

The Product Guy

APRIL 14, 2018

Thousands of employers across all areas of product, from management to design, from digital to physical, are looking to fill positions from our community. . Keywords: b2b, b2c, Product Management, Recruitment, UX. Each week we highlight some of the recently posted openings. Check out this week’s newest, below….

Customer Experience

The Product Guy

MARCH 11, 2017

Thousands of employers across all areas of product, from management to design, from digital to physical, are looking to fill positions from our community. Product Director @ WayUp (New York City) Keywords: b2c, consumer, delight, engagement, retention [link]. Each week we highlight some of the recently posted openings.

B2C

Intercom, Inc.

OCTOBER 29, 2019

Indeed, among our customers were B2C companies, small businesses, and large enterprises along with customers in places and industries well beyond Silicon Valley. You can’t find email lists using Job-to-be-Done, but you can find ones for B2C subscription businesses that have a high volume of website traffic.

User Testing

The Product Guy

APRIL 23, 2019

She works to bring ideas to life by building innovative products in the B2B2C and B2C world that positively influence people’s behavior on a societal scale. Once we have solved the first set of needs, we do not just stop there: this process is repeated at every stage of the product. Make It Right! About Surbhi Gupta.

Product Research

The Product Coalition

OCTOBER 26, 2021

producer, from B2B to B2C A small fresh pasta producer during the pandemic opened a B2C channel (e-commerce) on top of the core business which is B2B. The value proposition is working also well, the qualitative feedback about the product is very positive ??. The short lifetime of the product would have killed the B2C market.

Research Software

Product Talk

MAY 13, 2020

If the company’s leaders aren’t sure or have many theories or wishes, then the product team has to do the discovery legwork to identify the most likely human behavior changes that will positively impact the lagging business indicator. For another example, let’s imagine a product team working on a B2C subscription product.

Product Research

Intercom, Inc.

FEBRUARY 6, 2020

Leveraging data from both the B2C and B2B sides, she examines each market closely before launching a course collection in a new language – using quantitative signals like pipeline growth along with qualitative feedback from sales reps. The patterns Yvonne and the team see on the B2C side often foreshadow behavior on the B2B side. “We

Feedback Software

Product Innovation Educators

AUGUST 14, 2023

Product management is concentrated on the creation of customer value from which you’re then in a position to derive business value. Do you have a combination of B2B people, B2C people, and marketplace people? When I read that article, I was working at a company delivering a B2C product.

Technical Review

The Product Guy

JULY 12, 2018

What’s the hardest part about being (their position)? If you’re a B2C product, go to a coffee shop and ask people to try out the product and see their actions and reactions. What sold you on our solution/product? How do you typically use our product on a daily or weekly basis? What features do you use the most?

Customer Feedback

Mind the Product

SEPTEMBER 11, 2017

Focus on Interests, not Positions. This may be generalised in the case of B2C where requests can come as an aggregate of user information, or it may be incredibly detailed and specific, especially for those working in the B2B sphere where your users are not shy about asking for what they want. Asking why?

Product Management

Intercom, Inc.

NOVEMBER 18, 2020

To understand the way support leaders are thinking about automation, we worked with an independent market research firm to survey a random sample of 404 customer support leaders across both B2B and B2C industries in several sectors, including retail, healthcare, and technology.

User Testing

Intercom, Inc.

DECEMBER 12, 2018

For example, a business that sells their products or services to consumers (B2C) or to businesses (B2B) and use different channels and techniques to acquire customers, and will have varying technology needs as a result. This works as well for a B2B company like Intercom as it does for any B2C company. Stage 2: Engage.

Analytic Tools

Product Talk

DECEMBER 7, 2022

In B2C contexts, you can almost always spend less money on an incentive with more perceived value than cash. This means that the incentives you offer in a B2C context likely won’t work in a B2B context. It’s all about how you position the ask. I recommend you try recruiting without an incentive and only use one if it’s needed.

User Testing

The Product Coalition

JULY 17, 2018

I believe that when prioritizing feature requests from customers and deciding what to build, product managers should ensure that what they build provides a positive ROI for the customer’s business, rather than simply building what customers say they want. Relationship With Sales Teams Often in B2C, there isn’t a large direct sales team.

B2C

Nulab

SEPTEMBER 22, 2021

Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Research part 1: Qualitative research for competitive positioning. Any good positioning strategy begins with plenty of research. Define your competitive positioning approach.

Positioning

The Product Coalition

FEBRUARY 12, 2021

and so our B2C product design journey began. How did they position themselves strategically? The realization that we needed to look beyond the data we provide in order to successfully capture our B2C audience has been an essential point of learning at BreezoMeter.

Data Visualization

The Product Coalition

JANUARY 17, 2022

The attributes of how you divide your customer base can be different for business-to-consumer (B2C) and business-to-business (B2B) products. This metric can be a subscription conversion rate, purchases made in a physical store from all who entered, or a positive satisfaction score after weeks of using a product.

User Testing

Lenny Rachitsky

JANUARY 9, 2024

For inspiration, here are the original ideal customer profiles (ICPs) for top B2B products and, below that, the original target audience for top B2C products (what I call the “super-specific who”). Change your target audience/ICP You may have the perfect solution to a different person’s problem.

B2C

The Product Guy

APRIL 4, 2017

In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment. His product experience includes lead and director positions at Horizons Digital Group, Complete Seating (founder), Dash Navigation and Microsoft.

Analytic Tools

Intercom, Inc.

MARCH 28, 2022

Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. It recognizes that these things are all interlinked: an unhappy employee won’t be able to provide a positive experience to customers when they’re not having a positive experience themselves.

Reporting Tools

Alchemer Mobile

NOVEMBER 21, 2019

Although the buying cycle for a B2C customer varies vastly from a B2B customer, they both have one key thing in common: What people say and feel about you carries more weight than any awesome marketing campaign you put in place. Once you find these fans, create easy ways for them to engage with your brand and share their positive experiences.

Customer Experience

Usersnap

JULY 1, 2020

We pivoted the data to compare trends of B2B companies versus B2C, highlighting the companies with established CX practices and strategies. The ownership of CX differs in B2B and B2C business models. In B2C, the highest contender is still support at 67%, but the following teams are rather different. Especially if you’re B2C.

Data Visualization

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B

Mind the Product

NOVEMBER 27, 2017

Observations of a B2C startup product manager working in enterprise. The first product manager positions in this early-stage environment are shepherding roles as much as visionary ones. I once heard an anecdote about a very young child being told a story about a very old man. In many cases the product goal is the company goal.

Enterprise

The Product Coalition

JANUARY 24, 2021

In B2C companies, this often translates into initiatives with a very rough guesstimation of how much ARR will each initiative bring. As a product leader, you are in a great position to be the one to do so, since unless they are answered it will be very difficult for you to create meaningful OKRs.

Analytic Tools

Product Talk

SEPTEMBER 20, 2023

David Krell is the VP of Product at Going (formerly known as Scott’s Cheap Flights), a B2C SaaS company that helps members save between 40–90% off airfare. There were a lot of shortcomings to Miro, but also to the position I was in at the time,” says Thomas. It was sort of the standard out-of-the-box tool,” he says.

Data Visualization

The Product Coalition

OCTOBER 18, 2020

for example, simplifying the registration process in B2C or better lead qualification in B2B. Here is a general scheme of how it works (this is for B2B which is usually more complex in this respect than B2C since it involves more people): marketing needs to bring in leads who have the specific problem the product can solve.

User Testing

Mironov Consulting

JUNE 28, 2018

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. Business-to-consumer (B2C) targets individuals and families. B2C, SMB and Enterprise companies not only behave differently, they are structured differently. Unstated B2C Assumptions. What’s B2B?

Enterprise

Product Management Lessons from the Trenches

JULY 10, 2018

Our goal with this series is not to focus on the function of Product Management and its importance, but rather provide some practical guidance on best practices based on our experience in building and managing products and teams that can be applied to any organization regardless of size (startup, growth, etc) and any product line (B2B or B2C).

User Testing

Mind the Product

AUGUST 31, 2017

They got a lot of positive press and their B2C (business to consumer) marketing team worked hard to drive their success and tell their story. They are provided with coupons and discounts and given transparency with varying costs between pharmacies. Things Weren’t as Rosy as They Seemed. At launch, OneRx was very successful.

Research Software

The Product Guy

MAY 15, 2017

In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment. His product experience includes lead and director positions at Horizons Digital Group, Complete Seating (founder), Dash Navigation and Microsoft.

Analytic Tools

Mixpanel

NOVEMBER 8, 2021

Giving customers access to the product as early as possible puts you (as a product manager) in a unique position to help every other team understand how customers get value out of the product. As a VP of Product at Roam Digital, a full service consultancy, I’ve had the opportunity to work on a wide range of B2B and B2C products.

Data Visualization