Remove B2C Remove Positioning Remove Product Marketing Remove Startups
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What I Look For in a Senior Designer Portfolio at a Consumer-Facing Early Stage Startup

The Product Coalition

I recently completed the process of hiring for a Head of Design role at my current company and was surprised when I couldn’t find much quality content anywhere (YouTube, Medium, even Google) on how to assess a designer’s portfolio, especially a designer for a senior leadership position. Beautiful and intuitive visual and UX design.

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How Product-Market Fit Really Works (Part 2)

The Product Coalition

The journey to product-market fit might seem random, but it actually has a well defined high-level structure. Here is part two of the guide that will help you find your way to product-market fit. This is an important principle in the product-market fit journey. How many is a few?

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Insights: Using product analytics to find metrics that predict retention

Mixpanel

Here’s what we learned about predicting retention by just jumping in with the product usage data. Tying analytics to business goals in a product-led startup. First things, first: Make sure you’re tracking the right things and tying them to the most important product outcomes. I couldn’t recommend it higher.

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How Execution Can Make a Big Difference: A Go-to-Market Strategy and Process Guide

The Product Coalition

The EDC is an autonomous body that promotes the cultivation of startups and entrepreneurial ideas. During my time in the EDC, I participated in startup brainstorming sessions. While each product and market will be different, a GTM strategy should identify a market problem and position the product as a solution.

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Four Fundamental Mistakes You Are Making With Product OKRs

The Product Coalition

Photo by Ono Kosuki from Pexels OKRs (Objectives and Key Results) are a useful tool for goal setting and team alignment, and in recent years they have gone from being used primarily in quantitative parts of the organization (namely sales and marketing) to being very popular in product and technology as well.

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Your Problem Isn’t the Leaky Bucket, It’s the Clogged Pipe

The Product Coalition

But the truth is, that not only will it not result in a positive impact, it can also actually cause you harm. If you ever worked in a B2B startup, you know that you are chasing opportunities. On a B2B startup, it can look something like this: people are willing to talk to you, and you get a few POCs. That’s the first 2 A’s.

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Spendesk’s Nicolas Marchais on evolving with your market

Intercom, Inc.

Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets. If people aren’t looking for your solution, you have to educate them about the problem your product solves. Short on time?