The Product Guy

AUGUST 13, 2020

Guest Post by: Candice Zhang (Mentee, Session 11, The Product Mentor) [Paired with Mentor, Tauheed Ahmed]. When I first researched about product management, I asked seasoned product managers how they started and they gave me very different kinds of answers. Also who is to define “good” in various industries and companies?

Product Manager 407

Product Manager Product Management Research Software Feedback Software 407

Product Talk

MAY 13, 2020

I’m excited to add Hope Gurion as an official author on Product Talk. She coaches teams using my Continuous Discovery Habits curriculum and is helping me bring the Continuous Discovery Habits workshop to more companies. Good discovery starts with a clear desired outcome. Help me in welcoming Hope as an official author.

Product Research 360

Product Research User Testing Customer Experience Feedback Software 360

The Product Guy

APRIL 23, 2019

Guest Post by: Surbhi Gupta (Mentee, Session 8, The Product Mentor) [Paired with Mentor, Tim Nunn]. For a Product Manager, building the right product is more important than building the product right.”. Next, you have solved all the incredible technical challenges involved in building this product.

Product Research 352

Product Research User Testing Customer Experience Customer Feedback 352

Mind the Product

JUNE 28, 2018

Is there a difference between developing an enterprise and a consumer product? In both cases your software product is used by humans, but an enterprise is a legal entity, while a consumer is a person. And the fact that an enterprise is a legal entity makes product management for enterprise products a little different.

B2C 161

B2C B2B User Testing Feedback Software 161

Product Talk

DECEMBER 7, 2022

Customer interviewing is one of the most valuable activities a product team can do. Customer interviewing is one of the most valuable activities a product team can do. Product teams have a variety of research activities they can draw upon when engaging with customers. If you work on a subscription product (e.g.

User Testing 299

User Testing Reporting Tools Customer Experience User Friction 299

Intercom, Inc.

FEBRUARY 6, 2020

It might be the same core product, but it’s a completely different strategy. In 2019 research firm IDC found them to deliver 869% ROI (??) along with time savings and higher productivity. When Yvonne joined in 2016, the business unit consisted of just 10 people across product, engineering, sales, and marketing.

Feedback Software 243

Feedback Software Analytic Tools Research Software Data Visualization 243

The Product Guy

JULY 12, 2018

Guest Post by: Eric Kiang (Mentee, Session 6, The Product Mentor) [Paired with Mentor, Paul Hurwitz]. A product manager has a tough role, there are many responsibilities and arguably all of them are important. However there is one thing every product manager must do, but often times it gets overlooked or forgotten. Why is that?

Customer Feedback 258

Customer Feedback User Testing Product Manager Product Management 258

Intercom, Inc.

NOVEMBER 18, 2020

Companies that automate support are 4x more likely to see CSAT improvements, according to a survey we conducted with support leaders. Below, we dive into the key trends from our research and reveal how support leaders can capitalize on the power of automation to tackle simple, repetitive tasks and resolve frequent queries.

User Testing 223

User Testing Customer Experience Research Software Product Research 223

Alchemer Mobile

DECEMBER 9, 2021

Although the buy cycle for a B2C customer varies vastly from a B2B customer, they both have one key thing in common: What people say and feel about you carries more weight than any awesome marketing campaign you put in place. Once you find these fans, create easy ways for them to engage with your brand and share their positive experience.

Customer Experience 264

Customer Experience Customer Feedback User Testing B2C 264

Intercom, Inc.

MARCH 11, 2021

On the surface, B2B customer support issues might look quite different from those of B2C. But despite these differences, Farhan Virji , VP of Customer Happiness at Later , believes that there is actually quite a lot that B2B support teams can learn from their B2C colleagues. Know your user. Caught your interest?

B2C 118

B2C B2B Reporting Tools Feedback Software 118

Userpilot

SEPTEMBER 15, 2023

What is concept testing and how can it help accelerate your product-led growth ? In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. Get feedback on different messaging and ads to find which resonates.

User Testing 105

User Testing Feedback Software Product Research Analytic Tools 105

Intercom, Inc.

OCTOBER 29, 2019

Up until this point, to understand our customers, we had primarily relied on the Jobs-to-be-Done framework , product sense, research insight, sales input, and a belief that our customers were companies just like us. Segmentation cannot incorporate all strategic considerations nor changes to product, pricing, and packaging over time.

User Testing 184

User Testing Data Visualization Customer Experience Customer Feedback 184

The Product Coalition

OCTOBER 26, 2021

After meticulous product discovery, we were aware of what features we had to build to increase the value proposition of the web-app. the answer was clear, not having polished distribution channels would be the killer of the product. The short lifetime of the product would have killed the B2C market.

Research Software 179

Research Software User Testing Feedback Software B2C 179

The Product Guy

APRIL 4, 2017

In a recent live stream from one of our mentors of The Product Mentor , Chris Butler, lead a conversation around “Business Development vs. Product Management”. We are always looking for more product mentors from all around the world. About The Product Mentor. Better Products. Better Product People.

Analytic Tools 268

Analytic Tools Research Software CTO Coach Development 268

Userpilot

JULY 5, 2022

Why is incremental innovation important for product managers ? Incremental innovation is a process of gradually modifying a company’s existing products or services through small improvements. Small but regular improvements are a more reliable way to achieve product-market fit. How is it different from other kinds of innovation?

Feedback Software 98

Feedback Software Analytic Tools Research Software Product Research 98

Product Innovation Educators

AUGUST 14, 2023

How to solve common dysfunctions in product management Today’s guest is Ben Foster, the Co-Founder and Executive Chairman at Prodify. Ben has led successful technology products for the last 25 years. He  He is also the co-author of Build What Matters: Delivering Key Outcomes with Vision-Led Product Management.

Technical Review 268

Technical Review User Testing Weak Development Team Vision 268

Product Talk

MAY 10, 2023

For many product teams , continuous discovery is a brand-new way of working. To learn more about how real product leaders are approaching this challenge, I recently sat down with fellow Product Talk instructor Ellen Juhlin (who’s also a product coach, consultant, and Senior Director of Product Management at Orion Labs ).

Product Research 130

Product Research User Testing Feedback Software Research Software 130

The Product Coalition

JANUARY 17, 2022

Product Can you tell if your product is on the right track? It’s easy to answer whether you have a product/market fit: can the revenue your customers pay for your product sustain (or even grow) your business? Before we continue, it’s important to note that measuring product/market fit is not an exact science.

User Testing 161

User Testing Product Marketing Marketing Software Review 161

Intercom, Inc.

DECEMBER 12, 2018

In this guide we’ll show you how your business can navigate the martech landscape to build a lean, productive marketing stack, and how some of the fasted growing software companies are building theirs. This works as well for a B2B company like Intercom as it does for any B2C company. What is a marketing technology stack? Promote it.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

The Product Guy

MAY 15, 2017

In a recent live stream from one of our mentors of The Product Mentor , Dustin Levy, lead a conversation around “Product Strategies for Non-Strategists”. We are always looking for more product mentors from all around the world. About The Product Mentor. Better Products. Better Product People.

Analytic Tools 225

Analytic Tools Research Software Product Strategy CTO Coach 225

UX Studio

MARCH 1, 2024

Our blog post guides you through the maze of AI research tools. We’ll uncover the hurdles of current AI-powered research tools and spotlight the most promising ones to keep an eye on. Let’s dive in and navigate the future of research together! Read on to get a sneak peek at our research team’s conclusions.

Data Visualization 98

Data Visualization Research Software Product Research Analytic Tools 98

Mironov Consulting

JUNE 28, 2018

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. Here are some thoughts on company-wide structural differences and how we product managers get our work done. It’s a more precise, if less emotional, version of a May talk for Lean Product/UX SV meetup.

Enterprise 105

Enterprise User Testing Data Visualization Product Research 105

Intercom, Inc.

JANUARY 20, 2022

In the race to win a customer’s business, it’s not really about how good your product is – it’s how fast you keep innovating. After all, almost any product or service can be replicated by a competitor. We surveyed and interviewed key people in our teams to understand how they worked and how they saw Intercom’s internal operations.

Feedback Software 249

Feedback Software Reporting Tools Product Research Data Visualization 249

The Product Coalition

FEBRUARY 15, 2021

TL; DR: How to Make Agile Work in Fast-Growing Startups For years, I worked in several Berlin-based, fast-growing startups in my capacity as Scrum Master, agile coach, and Product Owner. All startups built double-sided marketplaces, serving B2C as well as B2B customers. These are my lessons learned on making ‘agile’?—?including

Agile 195

Agile Startups Technical Review Software Review 195

Mironov Consulting

SEPTEMBER 14, 2020

Over the last three decades, across 10 full-time jobs and 150 consulting clients, I’ve headed up product teams 18 times (mostly as interim VP ) and helped another dozen companies choose their Head of Product. Here are some patterns I’ve seen in picking successful Heads of Product.

Reporting Tools 145

Reporting Tools Analytic Tools Onboarding KPIs Fractional CTO 145

Userpilot

OCTOBER 15, 2022

B2B customer experience differs from B2C because it’s rooted in building trust over the long term. B2C sales cycles are shorter so factors like speed are more important. NPS tracks customer advocacy by measuring how likely users are to recommend your product to others. Difference between B2C and B2B customer experience.

Customer Experience 98

Customer Experience B2B User Testing Customer Feedback 98

Mind the Product

AUGUST 31, 2017

Sunil Parekh is the VP of Product Management at Truveris, which is a healthcare startup based out of New York City. In the start of his presentation at ProductTank NYC, he further breaks down his experience by listing some of the professional roles he’s played, like Lab Researcher, R&D Engineer, Product Manager, and Startup Advisor.

Research Software 131

Research Software User Testing Customer Experience Product Research 131

The Product Coalition

FEBRUARY 23, 2022

An example would be a marketplace with at least two groups of users or B2B products where the buyers are usually a different group than users. Although I don’t want to go too deep into user research details here, there’s one aspect of user research that’s often neglected and can slow down our learnings a lot?—?remember

User Testing 158

User Testing Research Software Customer Experience Product Research 158

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. If people aren’t looking for your solution, you have to educate them about the problem your product solves. We have a great product, and customers love using it.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

The Product Coalition

FEBRUARY 12, 2021

and so our B2C product design journey began. How did they position themselves strategically? In addition to product development inspiration, social media helps us to identify the gaps in information out there, and a strategic backbone to our content planning. how did we do it?

Data Visualization 127

Data Visualization Research Software Reporting Tools User Testing 127

Nulab

SEPTEMBER 22, 2021

Whether you’re an established company with a new product or a brand-new startup, knowing where you fit in the market is vital. Without this knowledge, you could end up sinking hundreds, thousands — or even millions of dollars into a product or service that no one actually wants (looking at you, Google Glass ). Let’s get started!

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Alchemer Mobile

NOVEMBER 21, 2019

Although the buying cycle for a B2C customer varies vastly from a B2B customer, they both have one key thing in common: What people say and feel about you carries more weight than any awesome marketing campaign you put in place. Once you find these fans, create easy ways for them to engage with your brand and share their positive experiences.

Customer Experience 147

Customer Experience Customer Feedback User Testing B2C 147

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 105

B2B User Testing Research Software Analytic Tools 105

Usersnap

JULY 1, 2020

For research purposes, we talked to many experts, interviewed a large number of potential customers, and even built a community ! The goal of this survey is to find out how much digital companies value customer experience and how the operations for CX are laid out within today’s companies. Why you should watch out for these CX trends.

Data Visualization 98

Data Visualization Reporting Tools Customer Experience User Testing 98

The Product Coalition

JULY 17, 2018

Is there a difference between developing a product for enterprise and a consumer? Although in both cases your software product is used by humans, an enterprise is a legal entity, while a consumer is a person. And the fact that an enterprise is a legal entity makes product management for enterprise products a little different.

B2C 60

B2C B2B User Testing Feedback Software 60

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6. It makes sense intuitively.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Intercom, Inc.

MARCH 22, 2018

I joined as a junior product manager and focused on their local marketplaces and e-commerce businesses. million round of venture funding from First Round Capital and others, scaled the team, got somewhat of product/market fit, but ended up selling early to TaskRabbit. Adam: Did Thumbtack also reach product/market fit faster?

Analytic Tools 189

Analytic Tools Reporting Tools User Testing Data Visualization 189