Usersnap

FEBRUARY 14, 2023

Instead, you can follow this hands-on guide for go-to-market strategy and product launch plans. Whether you have a B2B SaaS go-to-market strategy or a B2C SaaS GMT plan, developing a detailed strategy can make the difference between failure and success.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

The Product Coalition

JULY 3, 2018

A solid Product Roadmap will help you efficiently and systematically achieve the necessary steps to a successful Product Launch. If you had to use 1 word to sum up what PMs do, most PMs I know would likely pick “Product Roadmap”. Could this mean that the candidate is a better match for enterprise product management?

Roadmap 60

Roadmap Feedback Software Data Visualization B2C 60

Userpilot

FEBRUARY 20, 2020

So let’s look at exactly why product marketing is important…. Why is product marketing important for SaaS companies? In B2B, purchasing decisions are a lot more rational and less impulsive than in B2C. People don’t buy software products on a whim, they buy software to solve some of their pain-points effectively.

Feedback Software 108

Feedback Software Research Software Product Marketing Marketing 108

Product Bookshelf

FEBRUARY 13, 2017

Product Management for Dummies has a lot of detail regarding product launches, which is a critical step in the process for B2C and B2B products. The final section of the book consists of “top ten” lists for product launches, roadmap types, and ways product managers fail.

Product Management 81

Product Management Product Manager Management Management 81

The Product Coalition

FEBRUARY 11, 2023

There are generally four go-to-market sales strategies — each one catering to a different product and business model. We typically see this model with B2C purchases in which a customer can find and buy a product via a website, like Netflix or Amazon. Have you ever tried to apply a GTM approach before?

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Userpilot

FEBRUARY 20, 2020

So let’s look at exactly why product marketing is important…. Why is product marketing important for SaaS companies? In B2B, purchasing decisions are a lot more rational and less impulsive than in B2C. People don’t buy software products on a whim, they buy software to solve some of their pain-points effectively.

Feedback Software 89

Feedback Software Research Software Product Marketing Marketing 89

The Product Coalition

JUNE 20, 2019

While UX and UI are as or even more important than in B2C contexts, its technical systems must be rigorous. This is where the Technical Product Manager becomes an essential cog in the machine. At the same time, this does not mean that Technical Product Managers lack the ability to understand and even enter new markets.

Analytic Tools 73

Analytic Tools User Testing Product Management Product Manager 73

Userpilot

JUNE 19, 2024

The specific requirements for this role will vary depending on the company size, industry, and the product or service itself. Product marketing is crucial to bringing a product to the market and ensuring its success. Develop and execute go-to-market strategies for new product launches and updates.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

ProductPlan

AUGUST 23, 2022

Instead, great product leaders allow their product teams to immerse themselves into the world of their users. Companies build products for people. But regardless of the product’s nature, individual user experiences will inevitably vary based on many factors. Product launch. Why Customer Empathy Matters.

User Testing 52

User Testing Research Software Product Management Product Manager 52

Department of Product

JANUARY 17, 2023

Clearly, this isn’t applicable for all products, but it’s an interesting development in the B2C space. API-driven model API product management is still in its relative infancy. Sign up for the weekly Product Briefing. A hand curated reading list of the best product launches, news, commentary and insights.

Reporting Tools 52

Reporting Tools User Testing Customer Experience Product Research 52

Userpilot

JANUARY 25, 2021

Now, the templates above look amazing and work great for a B2C music app. User Activation rates Product Feature Adoption – speaking of which: Feature Launches, Product Launches Time in App Free Trial Conversions ARR, MRR. They are based on months of research. Source: Behance.com.

Analytic Tools 75

Analytic Tools Research Software User Testing Customer Experience 75

Mixpanel

MAY 23, 2024

Phase 3: Alpha testing Next is alpha testing (sometimes called “running pilots” in the B2C world). Before I go further, I should note that this phase tends to be reserved for larger feature and product launches. If your users respond very positively to one of your concepts, it’s usually a good sign to move it forward.

Data Visualization 52

Data Visualization User Testing Product Research Testing 52

Business Acumen Institute

SEPTEMBER 4, 2019

Regardless of your business model (B2B, B2C), customers have choices about how they research and purchase your products and services. It’s also important for employees to see the connection between the customer value proposition, prices paid, value received, and revenue earned. 3: Channel Performance.

Research Software 40

Research Software User Testing Product Research B2C 40

Mixpanel

FEBRUARY 23, 2021

Pre-product launch, many startups find that qualitative data can be a valuable leading indicator. In a framework that Sean Ellis developed, and Superhuman famously adopted , teams ask users “how would you feel if you could no longer use the product?” .” Earlier, squishy. Not just categorically (e.g.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

The Product HQ

JUNE 20, 2024

Developing a new product from scratch – whether it’s a lightweight B2C SaaS or a comprehensive suite for business managers – takes time. But product teams don’t have all the time in the world. The way that this question is answered could make the difference between a good and a great candidate clear for recruiters.

Technical Review 52

Technical Review Product Management Product Manager Product Research 52

The Product Coalition

AUGUST 1, 2019

B2B, B2C, SaaS, E-commerce, Ride-hailing, FinTech, etc.— A good roadmap contains a mix of new features, bug fixes, new product launches, and existing product iterations. each has a distinctive set of business fundamentals and user behaviors/needs that a PM must get up to speed on. How to build a roadmap?”

Definition 60

Definition Data Visualization Product Management Product Manager 60

The Product Coalition

MARCH 21, 2019

At a large B2C media company, I found that there was an over-arching strategy but it was formulated with little input from each of the business units, which continued to operate independently and never actually made the sacrifices necessary to implement it. (i.e. Are our product launches making a splash or a thud in the marketplace?

Strategy 60

Strategy Analytic Tools Technical Review Customer Experience 60

The Product HQ

APRIL 20, 2024

There is no shortcut to becoming a B2B product manager. Business-to-business (B2B) or business-to-consumer (B2C) product managers (PMs) have mastered various hard skills. These professionals come from various backgrounds, such as communications, engineering, and marketing, to name a few.

B2B 52

B2B User Testing Research Software Analytic Tools 52

BrainMates

APRIL 30, 2018

And if it’s a B2B and it’s B2C, then that obviously complicates the conversation. As Marie mentioned, if it is a B2B, B2C, then that gets very complicated. So if it’s a B2B environment, it’s a discussion with them. And of course, it’s now April, and so Richard’s starting to sweat. What will you say?

Fractional CTO 40

Fractional CTO User Testing Product Research Research Software 40

Product Talk

SEPTEMBER 1, 2021

It turns out they were, and, after a successful beta release, the Airship Journeys product launched and has seen great success. Our ultimate goal at Human API is to have a B2C play where we create a marketplace for the consumer to do even more with their health data,” says Lisa.

Product Research 305

Product Research User Testing Technical Review Data Visualization 305

BrainMates

MAY 26, 2025

Managing a Product Launch & Introduction to Market (Product Lifecycle Part 2) By Jana Paulech This is part 2 of our five part series exploring the product lifecycle where we delve into the introduction stage. The introduction stage of the product lifecycle starts immediately after launching your product.

Product launches 40

Product launches User Testing Product Research Marketing 40