Remove B2C Remove Product Marketing Remove Strategy Remove Weak Development Team
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What is a Customer Profile Template? Steps and Examples

Userpilot

You can collect data via multiple sources, such as feedback surveys , user interviews, product data analytics , and firsthand observations from your customer-facing teams Create a high-level customer journey map with all the relevant touchpoints to contextualize the collected data. Let’s discuss these benefits in more detail.

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5 Types of B2B Customer Insights for SaaS and How to Collect Them [+Best Tools]

Userpilot

When your product is catering to other businesses, it can be difficult for sales reps and other teams to understand the needs and experiences of the clients, especially if the client company sells multiple products. However, customer insights can help your teams understand all aspects of your B2B partners.

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Hiring a Head of Product

Mironov Consulting

Over the last three decades, across 10 full-time jobs and 150 consulting clients, I’ve headed up product teams 18 times (mostly as interim VP ) and helped another dozen companies choose their Head of Product. Here are some patterns I’ve seen in picking successful Heads of Product.

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How to successfully launch on Product Hunt (when it’s right for your startup)

Lenny Rachitsky

When working with Leo’s team, the launch preparations will take on average around 10 hours, versus 50 to 120 hours when managing the campaign entirely in-house. It’s tempting to see Product Hunt as the golden ticket to startup fame. B2B versus B2C). Global strategy: Leverage time zones to your advantage.

Startups 117
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What Is Developer Marketing? [Best Practices & Examples Included]

Userpilot

What is developer marketing, and what is the point of it? As the name suggests, developer marketing is marketing to developers. In short, developer marketing is more than just capturing the attention of software developers and getting them to use your product.

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The Sales Funnel Isn’t Really a Funnel

The Product Coalition

A good product strategy helps you to acquire happy customers and retain them over time. On your way there, there are many potential weak links that can prevent it from happening. Here is how product strategy helps you overcome them. At this point, the importance of the process is very clear.

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The ultimate marketing technology stack for 2019

Intercom, Inc.

In this guide we’ll show you how your business can navigate the martech landscape to build a lean, productive marketing stack, and how some of the fasted growing software companies are building theirs. What is a marketing technology stack? Strategy first, technology second. But here’s the thing: a tool is not a strategy.