Product Talk

FEBRUARY 2, 2022

Engineers are often reluctant to participate in discovery. But there are many reasons why engineers are one of the essential members of the product trio. Their perspective is valid and can lead to meaningful product improvements. By getting involved in continuous discovery. And this is a good thing.

Product Research 306

Product Research User Testing Engineering Testing 306

Product Talk

SEPTEMBER 20, 2023

The opportunity solution tree helps visualize all the work that goes into continuous discovery. And while opportunity solution trees have become increasingly common among product teams, there’s still plenty of room for customization, both in the way you set up your trees and the tools you use to build them.

Data Visualization 337

Data Visualization Analytic Tools Research Software Product Research 337

Product Management Unpacked

SEPTEMBER 23, 2020

finds interesting differences between how B2B (business-to-business) and B2C (business-to-consumer) product managers approach product management, especially as it relates to customer research. Understanding, championing and prioritizing customer needs and wants is critical to a product manager’s role.

B2C 190

B2C User Testing B2B Customer Feedback 190

Product Talk

JULY 20, 2022

At its core, product discovery is a simple concept. We then use these insights to guide the products we build. I get a lot of questions about B2B (business to business) vs. I get a lot of questions about B2B (business to business) vs. B2C (business to consumer) products. Tweet This. Tweet This.

User Testing 299

User Testing Customer Feedback Customer Experience B2C 299

The Product Guy

APRIL 23, 2019

Guest Post by: Surbhi Gupta (Mentee, Session 8, The Product Mentor) [Paired with Mentor, Tim Nunn]. For a Product Manager, building the right product is more important than building the product right.”. Next, you have solved all the incredible technical challenges involved in building this product.

Product Research 352

Product Research User Testing Customer Experience Customer Feedback 352

Product Talk

MAY 13, 2020

I’m excited to add Hope Gurion as an official author on Product Talk. She coaches teams using my Continuous Discovery Habits curriculum and is helping me bring the Continuous Discovery Habits workshop to more companies. Good discovery starts with a clear desired outcome. Help me in welcoming Hope as an official author.

Product Research 360

Product Research User Testing Customer Experience Feedback Software 360

The Product Guy

AUGUST 13, 2020

Guest Post by: Candice Zhang (Mentee, Session 11, The Product Mentor) [Paired with Mentor, Tauheed Ahmed]. When I first researched about product management, I asked seasoned product managers how they started and they gave me very different kinds of answers. Also who is to define “good” in various industries and companies?

Product Management 407

Product Management Product Manager Research Software Feedback Software 407

UX Planet

JUNE 17, 2025

Desirable difficulties in B2B and B2C product design — and what research on disfluent fonts can teach us. After all, when the product is built for professionals, a more complex interface that offers greater flexibility is often welcomed by its users. This idea is echoed in education research.

Research Software 92

Research Software User Testing B2C Weak Development Team 92

Mind the Product

JUNE 28, 2018

Is there a difference between developing an enterprise and a consumer product? In both cases your software product is used by humans, but an enterprise is a legal entity, while a consumer is a person. And the fact that an enterprise is a legal entity makes product management for enterprise products a little different.

B2C 161

B2C B2B User Testing Feedback Software 161

Product Talk

DECEMBER 7, 2022

Customer interviewing is one of the most valuable activities a product team can do. Customer interviewing is one of the most valuable activities a product team can do. Product teams have a variety of research activities they can draw upon when engaging with customers. If you work on a subscription product (e.g.

User Testing 298

User Testing Reporting Tools Customer Experience User Friction 298

Product Talk

AUGUST 21, 2024

Whenever I introduce the topic of customer interviews (the foundational element of continuous discovery ), I get a lot of questions about who counts as a customer. Who should my product trio be trying to speak with every week? Customers can vary depending on your company and product.

User Friction 325

User Friction Customer Experience User Testing Product Research 325

The Product Guy

FEBRUARY 3, 2019

Guest Post by: John Kresse (Mentee, Session 7, The Product Mentor) [Paired with Mentor, Chris Butler]. I served teachers, students, and administrators, each group with specific product needs and goals. When I built a new feature, I knew exactly who would benefit from it and knew who to call for feedback.

User Testing 311

User Testing Product Management Product Manager Customer Feedback 311

Product Talk

MARCH 2, 2022

Welcome to the next installment of Ask Teresa, the column where I address common questions about continuous discovery. Creating frequent touch points with customers is one of the core tenets of continuous discovery. Don’t just talk to small companies if your products serve small, medium, and large companies. Tweet This.

User Friction 321

User Friction Customer Experience User Testing Product Research 321

Intercom, Inc.

APRIL 7, 2020

Our new research reveals the impact it’s had on these teams. ” To find out, we surveyed 400 support managers, directors, and executives across both B2B and B2C and affected industries like media, healthcare, and technology. The majority of B2B and B2C support teams – 54% and 61%, respectively – have taken this approach.

Customer Experience 217

Customer Experience Reporting Tools Research Software User Testing 217

The Product Coalition

FEBRUARY 3, 2022

A key ingredient to build a better product is customer feedback. There are various ways to collect customer feedback that include customer surveys through sales executives, feedback forms, focused interviews, etc. Hence this process is efficient, objective, and a lot faster than traditional survey methods.

Data Visualization 183

Data Visualization Customer Feedback User Testing Analytic Tools 183

Userpilot

APRIL 24, 2024

Usability testing is an invaluable resource for UX researchers…but only if you’re able to recruit participants in the first place. This is a problem that our own UX researcher at Userpilot, Lisa, faced when she tried recruiting participants the traditional way. Recruiting usability test participants via email.

User Testing 104

User Testing Product Research Research Software Data Visualization 104

Intercom, Inc.

FEBRUARY 6, 2020

It might be the same core product, but it’s a completely different strategy. In 2019 research firm IDC found them to deliver 869% ROI (??) along with time savings and higher productivity. When Yvonne joined in 2016, the business unit consisted of just 10 people across product, engineering, sales, and marketing.

Feedback Software 243

Feedback Software Analytic Tools Research Software Data Visualization 243

Intercom, Inc.

DECEMBER 11, 2018

Divi is a volume based product with a fairly low average subscription price, so Mitch hypothesized that live chat could be used to accelerate interested buyers toward a faster purchase decision. “We LetsGetChecked enables customers to purchase health tests to take in the comfort of their own home and order, manage, and track results online.

B2C 126

B2C Customer Experience User Testing Product Research 126

The Product Guy

JULY 12, 2018

Guest Post by: Eric Kiang (Mentee, Session 6, The Product Mentor) [Paired with Mentor, Paul Hurwitz]. A product manager has a tough role, there are many responsibilities and arguably all of them are important. However there is one thing every product manager must do, but often times it gets overlooked or forgotten. Why is that?

Customer Feedback 258

Customer Feedback User Testing Product Management Product Manager 258

Intercom, Inc.

MARCH 11, 2021

On the surface, B2B customer support issues might look quite different from those of B2C. But despite these differences, Farhan Virji , VP of Customer Happiness at Later , believes that there is actually quite a lot that B2B support teams can learn from their B2C colleagues. Know your user. Caught your interest?

B2C 118

B2C B2B Reporting Tools Feedback Software 118

Userpilot

SEPTEMBER 15, 2023

What is concept testing and how can it help accelerate your product-led growth ? In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. Get feedback on different messaging and ads to find which resonates.

User Testing 105

User Testing Feedback Software Product Research Analytic Tools 105

Mind the Product

FEBRUARY 27, 2018

You have to invest skillfully to test these assumptions. The smarter your investment in testing, the better your chances of product success. Here’s what we’ve learned based on our experience of adopting a testing mindset and seeing your way through innovative product development. Reduce the Costs of Failure.

User Testing 148

User Testing Product Research Product Marketing Testing 148

Intercom, Inc.

OCTOBER 29, 2019

Up until this point, to understand our customers, we had primarily relied on the Jobs-to-be-Done framework , product sense, research insight, sales input, and a belief that our customers were companies just like us. Segmentation cannot incorporate all strategic considerations nor changes to product, pricing, and packaging over time.

User Testing 184

User Testing Data Visualization Customer Experience Customer Feedback 184

Intercom, Inc.

NOVEMBER 18, 2019

Chatbots are on the verge of living up to their hype, with new research commissioned by Intercom indicating where they can have the most impact. We worked with an independent market research firm to survey a random sample of 500 consumers and 500 business leaders. A chatbot that helps your team be more productive.

User Testing 42

User Testing Product Research Banking B2C 42

Intercom, Inc.

NOVEMBER 18, 2020

Companies that automate support are 4x more likely to see CSAT improvements, according to a survey we conducted with support leaders. Below, we dive into the key trends from our research and reveal how support leaders can capitalize on the power of automation to tackle simple, repetitive tasks and resolve frequent queries.

User Testing 223

User Testing Customer Experience Research Software Product Research 223

The Product Coalition

OCTOBER 26, 2021

After meticulous product discovery, we were aware of what features we had to build to increase the value proposition of the web-app. the answer was clear, not having polished distribution channels would be the killer of the product. The short lifetime of the product would have killed the B2C market.

Research Software 179

Research Software User Testing Feedback Software B2C 179

Product Management University

MAY 24, 2021

Your product management maturity model isn’t so much about what your team can do. But if customer value is always the end game, make quantifiable customer outcomes the driving force in your product management maturity model and the path becomes shorter, faster and easier to measure. Here’s the simple way to break it down.

User Testing 246

User Testing Customer Experience Product Management Product Manager 246

The Product Coalition

DECEMBER 10, 2023

Including free access to a customized JTBD GPT and printable checklist, this is the only guide you’ll ever need for your product discovery. Over the past few months, I’ve been on a deep dive into the world of customer discovery and the Jobs to Be Done (JTBD) framework. Jobs are typically phrased as action-oriented tasks.

User Testing 148

User Testing Product Research Customer Experience Customer Feedback 148

Userpilot

JULY 5, 2022

Why is incremental innovation important for product managers ? Incremental innovation is a process of gradually modifying a company’s existing products or services through small improvements. Small but regular improvements are a more reliable way to achieve product-market fit. How is it different from other kinds of innovation?

Feedback Software 98

Feedback Software Analytic Tools Research Software Product Research 98

Product Talk

MAY 10, 2023

For many product teams , continuous discovery is a brand-new way of working. To learn more about how real product leaders are approaching this challenge, I recently sat down with fellow Product Talk instructor Ellen Juhlin (who’s also a product coach, consultant, and Senior Director of Product Management at Orion Labs ).

Product Research 130

Product Research User Testing Feedback Software Research Software 130

Userpilot

APRIL 24, 2025

Want to advance your career in product management or find top talent for your team? This article shares exciting product manager roles focused on retention and churn and showcases standout candidates in the field. Recommended product manager job openings in data-driven companies 1. Who would be the best fit for this job?

Research Software 52

Research Software Analytic Tools Feedback Software Customer Communications 52

Mind the Product

JANUARY 8, 2018

As a product manager, it’s easy to get caught up doing the wrong job. With so much time and energy going into shipping great products, the project management demands of it all often create a center of gravity that’s hard for even the most veteran product managers to escape. That’s the product manager’s job.

Data Visualization 149

Data Visualization Analytic Tools Customer Feedback Product Research 149

The Product Coalition

APRIL 4, 2019

When it comes to a business mobile app implementation based on one among B2C, B2E, and B2B or all three of them, which is the best strategy between treating them separately and together? An app created for B2E interaction will barely have anything common to serve the purpose of B2C interaction.

B2C 94

B2C B2B User Testing Data Visualization 94

Alchemer Mobile

DECEMBER 9, 2021

Although the buy cycle for a B2C customer varies vastly from a B2B customer, they both have one key thing in common: What people say and feel about you carries more weight than any awesome marketing campaign you put in place. Product roadmap. Collect: Gather and listen to feedback to enrich individual customer profiles.

Customer Experience 264

Customer Experience Customer Feedback User Testing B2C 264

The Product Guy

APRIL 4, 2017

In a recent live stream from one of our mentors of The Product Mentor , Chris Butler, lead a conversation around “Business Development vs. Product Management”. We are always looking for more product mentors from all around the world. About The Product Mentor. Better Products. Better Product People.

Analytic Tools 268

Analytic Tools Research Software CTO Coach Development 268

Intercom, Inc.

DECEMBER 12, 2018

In this guide we’ll show you how your business can navigate the martech landscape to build a lean, productive marketing stack, and how some of the fasted growing software companies are building theirs. This works as well for a B2B company like Intercom as it does for any B2C company. What is a marketing technology stack? Promote it.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

The Product Coalition

JUNE 26, 2022

Lessons and Insights from ‘The Mom Test: How to Talk to Customers’ by Rob Fitzpatrick “The Mom Test: How to Talk to Customers…” is a practical how-to guide that allows you to properly evaluate your current or next business idea. The Core Idea of The Mom Test You shouldn’t ask people whether your business idea is good.

User Testing 147

User Testing Customer Feedback Customer Experience Product Research 147