Mind the Product
JUNE 28, 2018
In most cases, B2B products need to be designed from the ground up to support end-user and buyer needs. Value vs User Experience. As a consumer product manager, you’re focused on building a product that resonates emotionally with users. Often in B2C, there isn’t a large direct sales team.
The Product Coalition
FEBRUARY 3, 2022
This article provides analytical framework and tactical steps to collect targeted customer feedback to improve B2B SaaS products. The same approach with a few alterations can be replicated for B2C SaaS products as well. For B2B products, the cohort could be revenue cohort*, number of users per customer cohort*, time period, etc.
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The Product Coalition
JANUARY 27, 2024
There’s a clear distinction between technical and business-oriented roles, as well as between those focused on B2C and B2B markets. Customers expect the product to be customised to their needs. My very scientific plot to show the sweet spot (orange area) for scaling & growth to be in relation to product strategy and customer size.
Userpilot
NOVEMBER 16, 2022
B2B marketing automation is more complex than B2C since the B2B sales cycle is longer and often involves more than one persona. What is the difference between B2B and B2C marketing automation? Because of this, marketing strategies differ. For example, HelloSign has built growth loops right into its product strategy.
ProductPlan
FEBRUARY 28, 2023
To do this, you empathize with your customers and users, understand their needs, and determine whether it’s worth it for your organization to satisfy those needs. You put together a product strategy to draw a connection between solving your customers’ problems and helping your organization meet its goals.
Mind the Product
SEPTEMBER 17, 2018
The Cloud meant that a single user of your target customer could try your software and recommend to other users in the organisation, ideally creating a groundswell of support in the organisation, and making a central purchasing decision much more straightforward. B2B Metrics now are More Like B2C Metrics.
Userpilot
JANUARY 9, 2023
We also look at the process of building a product persona, the data you need to collect, and some user persona examples that you can use for your SaaS. Product personas are fictional characters that represent real users. Product personas help product managers keep alignment between the product and its vision.
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