Mind the Product

JUNE 28, 2018

However once enterprises are on board, product managers have a great opportunity to get speedy customer feedback and validations on features as well as the roadmap – which can be a little tricky in the consumer space. In a successful B2C product, you have (hopefully) millions of customers. Disproportionate Customers.

B2C

The Product Guy

JUNE 18, 2020

1password.com) Strikingly- Public Forum, Idea Forum , where customers request and vote on features Public Roadmap (ie Slack , bitsian ) . Are things that we are learning finding their way into the roadmap? How do you internally communicate customer requests/feedback vs the roadmap? Are customers being engaged directly?

Product Research

Alchemer Mobile

DECEMBER 9, 2021

Although the buy cycle for a B2C customer varies vastly from a B2B customer, they both have one key thing in common: What people say and feel about you carries more weight than any awesome marketing campaign you put in place. Product roadmap. Customer acquisition. How do people discover your brand?

Customer Experience

The Product Guy

AUGUST 13, 2020

B2B type of business will focus on different KPIs than B2C type of business. Keeping the end goal in mind, developing roadmap maps out how to get from current stage to the end goal and required resources and support. . Just like there are no two products are alike, the product management methods are different as well.

Product Management

Product Innovation Educators

DECEMBER 12, 2021

20:16] What are your suggestions for structuring and using roadmaps? Especially for B2B software, roadmaps are a critical part of communicating with customers. Even for B2C software, when we buy products, we’re investing in a company and a vision. We’re buying the roadmap. We’re buying the roadmap.

Customer Experience

Izenda

JUNE 25, 2020

In B2C organizations, product managers can use an internal BI tool to collect, visualize, and analyze their most valuable resource – customer data. In turn, B2C companies can focus on creating a better user experience. B2C companies tend to have more customers than B2B. Customer Data. Sales Data.

Data Visualization

Userpilot

OCTOBER 26, 2021

What difference does it make if your product is B2B or B2C? We take a look at the North Star Metrics used by Miro, Amplitude, Airtable, Dropbox, and Jira on the B2B side, and Facebook, YouTube, Netflix, Spotify, and Instagram for B2C – and consider the differences between them. B2C North Star Metric example.

B2C

Intercom, Inc.

OCTOBER 29, 2019

Indeed, among our customers were B2C companies, small businesses, and large enterprises along with customers in places and industries well beyond Silicon Valley. For example, our Sales team is now able to give segmented customer feedback to our product leaders to influence our roadmap.

User Testing

The Product Coalition

FEBRUARY 3, 2022

The same approach with a few alterations can be replicated for B2C SaaS products as well. In case of B2C customers it could be a usage related cohort, that is, MAU/ DAU. For B2C, one can send out targeted questions with some personalized incentives to the customers. Revenue Cohort: $10M+, $1M?—?$10M, 10M, $500k?—?$1M…$10k?—?$100k

Data Visualization

ProductPlan

NOVEMBER 2, 2021

The roadmap can serve as an organizational blueprint that binds strategy and execution. Product-led growth (PLG) companies are becoming increasingly commonplace as PLG unlocks distribution advantages that can lower acquisition costs and improve the consumer purchasing experience in b2c and b2b businesses.

Data Visualization

The Product Coalition

APRIL 25, 2018

3 years ago I decided it’s time for me to leave my product role in a large B2B software company and start my own B2C startup called Missbeez. I would like to share with you some of the insights of my journey so far and the key differences between leading a B2B product and a B2C one. He’s the mighty decision maker! If you fail?—?you

B2C

The Product Guy

JULY 12, 2018

Discover trends to help build out a roadmap. If you’re a B2C product, go to a coffee shop and ask people to try out the product and see their actions and reactions. Helps build empathy and intuition to make better product decisions. Prioritize items based on what’s important and valuable to the customers.

Customer Feedback

Product Talk

SEPTEMBER 20, 2023

David Krell is the VP of Product at Going (formerly known as Scott’s Cheap Flights), a B2C SaaS company that helps members save between 40–90% off airfare. The roadmap feature also allows you to chart solutions and opportunities on a Now Next Later roadmap. Click the image to see a larger version.

Data Visualization

The Product Guy

APRIL 4, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

Analytic Tools

The Product Coalition

JULY 17, 2018

However once enterprises are on board, product managers have a great opportunity to get speedy customer feedback and validations on features as well as the roadmap?—?which Customer Insights In a successful B2C product, you have (hopefully) millions of customers. and added business risk.

B2C

Product Innovation Educators

AUGUST 14, 2023

Do you have a combination of B2B people, B2C people, and marketplace people? They are responsible for their own roadmaps. When I read that article, I was working at a company delivering a B2C product. Team members should be able to share some of their learnings from the prior places that they’ve been.

Technical Review

Product Talk

FEBRUARY 28, 2024

Kelsey Terry is the former Director of Product at Going , a B2C SaaS company that helps members save between 40–90% off airfare. Kelsey’s Introduction to Continuous Discovery In her time at Going, Kelsey says that their approach to building the roadmap was radically different each year.

Product Research

Mind the Product

SEPTEMBER 17, 2018

B2B Metrics now are More Like B2C Metrics. Try and sell back to the business the things that it wants: beta programs, user testing and roadmap presentations. Rate of growth is vital and you only get one chance to impress the first user. Your user experience – particularly onboarding – therefore has to be excellent.

Customer Experience

The Product Coalition

JANUARY 24, 2021

The path that many product organizations take is to convert their roadmap (which is usually a work plan and not a real outcome-based roadmap) into the OKRs format. In B2C companies, this often translates into initiatives with a very rough guesstimation of how much ARR will each initiative bring.

Analytic Tools

Alchemer Mobile

NOVEMBER 21, 2019

Although the buying cycle for a B2C customer varies vastly from a B2B customer, they both have one key thing in common: What people say and feel about you carries more weight than any awesome marketing campaign you put in place. Product Roadmap. It was always seen as a bottom-of-the-funnel priority.

Customer Experience

The Product Guy

MAY 15, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

Analytic Tools

The Product Coalition

JULY 3, 2018

A solid Product Roadmap will help you efficiently and systematically achieve the necessary steps to a successful Product Launch. If you had to use 1 word to sum up what PMs do, most PMs I know would likely pick “Product Roadmap”. Let’s say the candidate did well at B2B companies, but maybe not so well in B2C companies’ interviews.

Roadmap

Userpilot

APRIL 30, 2024

Asana enhances team collaboration and productivity with task management, progress reports, and customer experience roadmaps. Microsoft offers enterprise solutions, productivity suites, and cloud services for both B2B and B2C sectors, emphasizing innovation and efficiency. Userpilot ’s integrations. HubSpot’s survey delivery settings.

Analytic Tools

Mind the Product

JANUARY 8, 2018

This may vary by industry – most B2B product managers are in more regular conversation with their customers than B2C product managers, however the impact of this feedback on B2C businesses can often be greater. Step one is carving out the time: block out the time on your calendar and stick to it.

Data Visualization

The Product Coalition

JANUARY 24, 2022

Tips & tactics: Focus on tactical aspects for product launching and growth roadmap at least for 2 years. Apart from bringing TAM, SAM, SOM, also get the growth projection for 2–4 years and demonstrate the strategic roadmap while covering the marketing strategy. SOM changes as per data fed into it based on assumptions.

Data Visualization

Usersnap

JULY 1, 2020

We pivoted the data to compare trends of B2B companies versus B2C, highlighting the companies with established CX practices and strategies. The ownership of CX differs in B2B and B2C business models. In B2C, the highest contender is still support at 67%, but the following teams are rather different. Especially if you’re B2C.

Data Visualization

Lenny Rachitsky

DECEMBER 12, 2023

The best is yet to come. 🎖️ The Best of Lenny’s Newsletter 1.

User Testing

Intercom, Inc.

MARCH 28, 2022

Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. They predict that by 2023, 75% of organizations will have comprehensive DX implementation roadmaps, compared to only 27% in 2020. Second, expectations are rising for consumer-grade experiences.

Reporting Tools

The Product Guy

MARCH 2, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

Analytic Tools

Product Management University

MARCH 30, 2023

In direct B2C marketing, market segmentation usually involves segmentation based on demographics, behavior, geography, and so on. You might also like: Product Marketing Roadmaps – Your Revenue Destination with Turn-By-Turn Directions Solution Selling VS. Aspirational Selling How to Build a More Valuable MVP Using Customer Outcomes

B2B

Amplitude

APRIL 11, 2019

I collaborated recently with a frustrated designer trying to advocate for more access to behavioral analytics in her organization (massive scale B2C). Marketing controlled the product roadmap. Her organization was investing large amounts of money on acquisition. The marketing team had an army of data scientists and analysts.

Data Visualization

Intercom, Inc.

NOVEMBER 7, 2019

Here are five quick takeaways: The founders of Spendesk noticed that, while the B2C space was innovating with peer-to-peer quickpay options, nothing like that existed in the B2B space (which often lags a few years behind the consumer market). Short on time? How to creatively market a new category.

Feedback Software

Mind the Product

OCTOBER 19, 2016

Second, the product manager’s delivery requirements will usually be the big development items in an organisation’s technology roadmap. Making a decision without knowing the impact on our core customer segments (B2C) or our biggest customers (B2B) means we will be at risk of delivering something that is perhaps irrelevant or irritating.

Product Management

Lenny Rachitsky

JULY 30, 2024

He led pricing strategy while at Uber (B2C) and then at Templafy (B2B SaaS), and has advised more than 20 fast-growing tech startups (seed to Series D) on monetization strategy, creating better packaging, cutting back on discounts, and building stronger ROI and business cases.

Artificial Inteligence

Mironov Consulting

JUNE 27, 2020

B2B is lumpier than B2C.). Roadmaps are shared. That might seem obvious or naïve, but recent conversations with several B2B/enterprise clients suggest that it’s actually controversial. For context, enterprise tech companies tend to have a small number of large deals each quarter that really matter. ( Demos are shown.

User Testing

Fearless Product

JULY 10, 2019

DOES YOUR PRODUCT ROADMAP CONTAIN WHAT WILL HAPPEN OR WHAT MAY HAPPEN? Are you struggling with how to create and communicate your product roadmap? In this episode get actionable advice on how 5 product leaders approach creating and sharing the product roadmap with their organizations in B2B, B2C, startup, growth and mature companies.

Roadmap

Fearless Product

JULY 10, 2019

DOES YOUR PRODUCT ROADMAP CONTAIN WHAT WILL HAPPEN OR WHAT MAY HAPPEN? Are you struggling with how to create and communicate your product roadmap? In this episode get actionable advice on how 5 product leaders approach creating and sharing the product roadmap with their organizations in B2B, B2C, startup, growth and mature companies.

Roadmap