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Catch up with New at Intercom, our fall product launch event

Intercom, Inc.

Meet the five brand-new product innovations that will drive up customer engagement this fall – including our biggest messenger update yet. We’re excited to share five brand-new product announcements with you today. And finally, a new tooltips feature – our first ever customer-initiated message type.

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15 B2B Marketing Strategies to Drive Conversion and Growth

Userpilot

B2B marketing expenses can vary wildly depending on whether you’re building a brand on social media, investing in content, or targeting enterprise customers with account-based marketing. Find your brand positioning. Brand identity is the first detail that you need to nail down. Narrow down your target audience.

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How I treat creative copy like a product—using data

Mixpanel

It’s a scientific study in human psychology and empathy, the science of knowing what words will help people understand and connect with your brand and product. You’ve got to blend message matching from your research with a glimpse of where the product will go or what inspires an audience. This technique is called message matching.

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The 7 Most Fascinating Tech Talks of Propelify Innovation Festival

Indicative

That was the message of Indicative CEO Jeremy Levy’s session on “Deciding by Data,” which is also the theme of podcast he hosts. pointed out that her company’s target customers — people who work in the adult industry — often find it hard to get loans from banks because “banks impose moral judgments on them,” and call them high risk. “I

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Spendesk’s Nicolas Marchais on evolving with your market

Intercom, Inc.

As Head of Sales for Spendesk, Nico was initially inspired by the vision of founder Rodolphe Ardant who had spotted a gap for ‘spend management’ in the B2B market based on personal banking trends. It’s safe to say he’s learned a thing or two about adjusting his message and product for each unique customer persona.

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How customer service chatbots are redefining support with AI

Intercom, Inc.

Consider implementing live chat or targeted messaging first if you have yet to do so: this will still help reduce your support volume and improve your customers’ experiences no matter the size of your business. Finally, customer service chatbots can help you establish a consistent, on-brand experience for your customers.

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Finding & Nurturing Top Talent | Elpie Bannister & Alex Yang | BoS Europe 2019

Business of Software Conference

And all of these have brand recognition. There’s inbound hiring and there’s outbound hiring. Inbound hiring is when the candidate comes to you. So, if you put up a job post on LinkedIn then that’s a form of inbound hiring as these candidates need to proactively apply to be considered for the job.