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Catch up with New at Intercom, our fall product launch event

Intercom, Inc.

Meet the five brand-new product innovations that will drive up customer engagement this fall – including our biggest messenger update yet. Now more than ever, businesses need to build strong, long-lasting relationships with their customers to thrive. The last year hasn’t been easy.

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15 B2B Marketing Strategies to Drive Conversion and Growth

Userpilot

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. B2B marketing targets businesses and organizations rather than individual consumers.

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How I treat creative copy like a product—using data

Mixpanel

We’ve run dozens of customer interviews, analyzed our competitors, tracked our customer lifecycle, and aligned with the company vision: now we’re finally ready to write copy. It’s absolutely rooted in the empirical data that gives an objective understanding of your customers’ paint points and desires. Keyword research.

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Understanding the Metaverse Experience: Explained in Seven Layers

The Product Coalition

A metaverse is a 3D virtual universe enhancing the digital mode of social interaction by incorporating Virtual Reality (VR), Augmented Reality (AR), Mixed Reality (MR), Internet of Things (IoT), gaming, blockchain as well as the principles of social media and commerce to provide engaging user experiences.

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Spendesk’s Nicolas Marchais on evolving with your market

Intercom, Inc.

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Four years later, and as the company moves decidedly upmarket with their customer base, it’s adapting its sales cycles to cater for bigger clients.

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The 7 Most Fascinating Tech Talks of Propelify Innovation Festival

Indicative

Jewell’s talk was based on Pearson’s research project by the same name, which explored the skills that will be needed most by 2030. Platforms need to be careful about how they tell their users that certain information is false, Mikkelson acknowledged. I don’t know what made the banks the moral arbiters of society,” Callon-Butler said.

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Building Resolution Bot: How to apply machine learning in product development

Intercom, Inc.

We are at the start of a revolution in customer communication, powered by machine learning and artificial intelligence. Our Custom Bots and Resolution Bot already work for thousands of businesses every day. Resolution Bot is a product that automatically answers the repetitive questions faced by customer support teams.