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Meet the team: Intercom’s Brand Studio on evolving our brand

Intercom, Inc.

You wouldn’t expect to find a Brand Studio at every tech startup, but then again, we’ve always enjoyed doing things a little bit differently. And lately, they’ve been quite busy with our brand refresh project. In this episode of Inside Intercom, we chat with some of the team behind the brand: Scott Smith , Creative Director.

Branding 222
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Calm’s Will Larson on how to build a technical leadership career

Intercom, Inc.

After writing An Elegant Puzzle about the challenges of engineering management in high-growth organizations, his focus shifted to a career path that’s much less understood – the technical leadership track. Or does this whole tech career thing support the writing? And Digg is an iconic brand, really amazing products in its time.

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Tech For Seniors Creates New Opportunities For Product Managers

The Accidental Product Manager

Tech assistance for seniors is a booming business Image Credit: Province of British Columbia How do you feel about using your computer? As the number of senior computer users continues to grow, this is opening a brand-new market that product managers are trying to determine how best to fill.

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Five star advice: Insider tips for dealing with software review sites

Intercom, Inc.

Online marketing content has long been dominated by brands creating product descriptions, how-to guides, branded articles, and blog posts to promote their business. What do we mean by the term “review sites”? Not all review sites are made equal. Peer review sites. Trustpilot, a consumer review site.

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Challenges of Product Management and How to Overcome Them

Alchemer Mobile

If you can’t explain what makes your favorite apps great from a technical, marketing, and product perspective, chances are you have some learning to do. Here are a few product and mobile-focused blogs recommended by your peers: Product Hunt. Mobile App Management Blog by Apperian. Apptamin Blog. PM Subreddits. TechCrunch.

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What is Value Realization in SaaS and Why Does It Matter?

Userpilot

Value realization can make the difference between a customer who unsubscribes and a customer who becomes a brand advocate. The value realization process has five stages: Definition. It involves adapting your product to your customer’s ever-changing expectations through in-app surveys and review gathering, making it timeless.

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Best Resources for Data Folks

Iteratively Blog

It’s definitely worth your 15 minutes! ? It’s recorded bi-weekly where they feature in-depth analysis and a top-notch interview that highlights the people applying these technologies in real-life scenarios. ? It’s one of the ace strategies to market your brand. Codecademy is widely known for its tech courses. Podcasts. #1