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Meet the team: Intercom’s Brand Studio on evolving our brand

Intercom, Inc.

You wouldn’t expect to find a Brand Studio at every tech startup, but then again, we’ve always enjoyed doing things a little bit differently. And lately, they’ve been quite busy with our brand refresh project. In this episode of Inside Intercom, we chat with some of the team behind the brand: Scott Smith , Creative Director.

Branding 222
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Small Cosmetic Brand Product Managers Are Changing The Business

The Accidental Product Manager

New beauty brands have shown up in the market being driven by millennial buyers who buy more cosmetics and skin care than any other demographic. These brands have seen huge growth over the past few years, grabbing market share from the big, established names. The new brands are connecting with a new generation in a number of new ways.

Branding 123
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Top 15 Blogs for Product Managers

The Product Coalition

Blogs are another great medium for getting bite-sized chunks of information, and upping your product management skills. If you’re enjoying Product School’s blog, we’ve actually created the ultimate guide to help you find your way around. They say variety is the spice of life, and that’s definitely the case with content!

Blog 78
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Willingness to Pay in SaaS: Definition, Calculation, Factors + More

Userpilot

The key factors that affect the willingness to pay include the state of the economy, the quality of the product, your competitors, your brand image, and customer behavior. Brand image – the majority of SaaS users will only commit to established products from reputable brands with a proven track record of delivering.

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User Adoption in SaaS: Definition, Strategies, Tools, and More

Userpilot

There’re four phases for user adoption: 1) The AHA moment; 2) The activation stage; 3) Secondary onboarding; 4) Brand advocacy. It starts from the moment a user has their AHA moment and continues until they become brand advocates. Customers become brand advocates. Why is user adoption important? User adoption phases.

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User Adoption in SaaS: Definition, Strategies, Tools, and More

Userpilot

There’re four phases for user adoption: 1) The AHA moment; 2) The activation stage; 3) Secondary onboarding; 4) Brand advocacy. It starts from the moment a user has their AHA moment and continues until they become brand advocates. Customers become brand advocates. Why is user adoption important? User adoption phases.

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What Is SaaS Product Marketing: A Definitive Guide

Userpilot

from free trial signup to brand advocate. Alternatives are the other options someone can use to solve their problems, e.g. you can write a blog post using any of these: Notion, Google Docs, and StoryChief. Let’s see what each strategy covers. Pre-launch SaaS product marketing strategy. Customer journey. Customer journey map.