The Product HQ

APRIL 20, 2024

More and more businesses develop Software as a Service (SaaS) products to remain relevant in their respective markets and grow their income streams. This entails studying the frameworks and approaches that product managers favor over others to ensure the smooth running of all processes across cross-functional product teams.

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Research Software Feedback Software Analytic Tools Customer Experience 52

Sequent Learning

AUGUST 5, 2018

When I was first introduced to product management certification, hanging on my colleague’s wall, years ago, I remember having one question: what does a product manager actually do? Today, there are many product manager certification programs that could catch the attention of company hiring managers. Fast-forward a few years.

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Product Management University

SEPTEMBER 20, 2017

The next big leap for the B2B product management profession will be a complete shift away from “market problems” to a focus on “customer goals.” A shift in focus from market problems to customer goals reduces the odds of that scenario to almost zero. Customer success stories are the best marketing and sales tools – bar none.

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Userpilot

SEPTEMBER 5, 2022

Whether you’re looking to train your team to engage customers or make a career leap as a customer success manager (CSM), different types of customer success courses and certifications are the closest to the formal education you can get. But, how do you know which certifications or training programs are the best for you? Price: $800.

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The Product Coalition

MARCH 7, 2023

You can take a new grad, give them a RICE framework, and they will make some solid product prioritization decisions. Maybe no one wants to self-identify as the builder, because the logic of simply following a framework and defined process to ‘get the job done’ sounds sort of boring? How often do you consult market surveys?

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Brian Balfour

OCTOBER 12, 2016

As a result, marketers now get the majority of their “learning” through this hack-tic based content. As addictive as they are, prescription-based tactics and tools won’t solve your problem, and most importantly, help you become an elite marketer. The fundamentals for growth are not Search, Facebook Ads, Content, Email marketing etc.

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Userpilot

AUGUST 18, 2022

Use gamification , like badges or certificates, to celebrate customer milestones and make the experience fun. The customer advocacy framework. The customer advocacy pyramid is a framework designed by Captivate Collective that outlines the four stages of advocacy: Exploration, Motivation, Activation, and Iteration. Exploration.

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Product Management University

SEPTEMBER 20, 2017

But eventually products commoditize, markets shift and the law of diminishing returns kicks in. Even though your products may be horizontal, a vertical market growth strategy will aim your organization at the market segments that are spending the most money on your category of products and services. 1. Go Vertical .

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Strategy B2B Certifications Customer Experience 113

The Product Coalition

MAY 27, 2021

You might start out doing PM one way at the start of your career, and then have developed a completely different set of frameworks and techniques by the end. It turns out that it’s going to take more resources to properly promote and market than I expected. Check out our certifications here. Which person would you hire?

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eG Innovations

SEPTEMBER 14, 2022

Today’s blog comes from Kevin Howell, CEO of UK partner – Howell Technology Group (HTG) about their work supplying secure cloud technologies and remote working solutions to government and regulated customers. Their solutions are also available with the UK Government’s Digital Market place under the G-Cloud Framework.

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Modus Create

JULY 21, 2020

In this blog post, we’ll review why, when, and how organizations should consider adopting Scaled Agile. We’ll discuss what’s necessary to accomplish when you’re planning to transition to Scaled Agile, including the differences in frameworks, tools, and training options that are critical to success. Frameworks.

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The Product Coalition

FEBRUARY 15, 2019

Source: Blog The core of a product manager’s job revolves around metrics. This framework was developed by Dave Mcclure and here is what it stands for: AARRR: Acquisition, Activation, Retention, Revenue, Referral Each of these 5 stages warrants different sort of metrics to be focused upon. It is free. Too good to be true?

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Data Visualization Analytic Tools User Friction Customer Feedback 76

The Product Coalition

FEBRUARY 13, 2019

Blogs Behavioral Scientist BehavioralDesign.com Behavioral Economics Blog Product Psychology Psychology Today Column on Behavioral Economics Blog by Jason Hrena Boundless.ai March 25, 2019 Shopper Brain Conference , NYC?—?

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Bain Public

OCTOBER 19, 2021

The reality is that your challengers are out there, and many will try to make an identical copy of your product to compete for your TAM (Total Addressable Market). Before diving right into the 11 types of MOAT, first you need to understand the three main pillars they sit under — market expansion, innovation and cost-efficiency.

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Userpilot

JULY 2, 2022

Examples of DPV include network virality (users sharing your product or service within their social and professional networks), and incentive virality (applying marketing or engineering effort to crafting meaningful incentives for your users). It could be a tweet, a blog, a movie, a game – even a dance (remember Gangnam Style, anyone?).

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BrainStation Product Management

AUGUST 7, 2019

Hosted by designers Rob Hayes and Tom Creighton, Framework is “a podcast about the process of researching, planning, and building that goes into bringing a product to market.”. Find out more about BrainStation’s Product Management Certification Courses. Certainly, there is a lot to dig into here for product professionals.

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The Product Coalition

JUNE 15, 2020

In a nutshell, product-led growth is a strategy which focuses on the product itself being the primary driver of growth for a company, rather than investing in expensive and elaborate marketing campaigns. from engineering to sales and marketing?—?around You’ll always need marketing, but a product-led strategy helps you scale it back.

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BrainStation Product Management

AUGUST 7, 2019

BrainStation offers Online Live Certificate Courses in data, design, development, marketing, and product management. Hosted by designers Rob Hayes and Tom Creighton, Framework is “a podcast about the process of researching, planning, and building that goes into bringing a product to market.”. Speak to a Learning Advisor.

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User Testing Product Research Research Software Product Management 40

Userpilot

MARCH 16, 2023

There are a number of tools on the market. Some tools (Userpilot is a great example) offer SOC2 certification for peace of mind. You need a solid, robust security framework. What are your security considerations? What’s your appetite for cost? Choosing the right solution is very important for you and your business.

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Analytic Tools Feedback Software Customer Experience User Testing 88

The Product Coalition

JUNE 18, 2019

Ria brings forth a diversity of perspective cultivated over a long, cross-discipline, career spanning program management, product strategy, digital marketing, customer research, analytics, and strategic partnerships. Courses in design What is the best certification to help in my job search? Is an MBA, masters, certifications, etc.

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Indicative

JULY 14, 2020

The challenge, according to Deloitte, Duke University, and the American Marketing Association is a lack of alignment between data and decision-making. So how do you get your product and marketing teams on the same page, with a shared perspective? What steps are they taking as they transition from marketing through your product?

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BrainStation Product Management

JANUARY 28, 2019

BrainStation offers Online Live Certificate Courses in data, design, development, marketing, and product management. In our case, we’re operating in a very traditional B2B market, and it’s certainly a challenge to compete with businesses that have been controlling the industry for over a century. Speak to a Learning Advisor.

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The Product Coalition

MAY 9, 2020

For example, your company’s main business goal for Q1 might be to expand into a developing market. You need to decide which metrics you’ll use to measure your product’s impact in that new market. Airbnb is famously in love with experimenting, and they built their own A/B testing framework to do so. Looking for a good read?

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Bain Public

JUNE 4, 2020

A product management consultant acts as a coach and a mentor to their clients, providing the frameworks that guide them toward developing the roadmap and making the best product decisions. It’s about presenting the client with the best ways to gather input from the team, collect consumer insights and validate market needs.

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The Product Coalition

NOVEMBER 6, 2019

In short, a Product Roadmap is somewhere in between a marketing strategy, a business plan, a feature description, a list of essential tasks and priority targets; all at the same time. This Plan is great for those teams that have sorted all technical issues but need a bit of a push in terms of market acumen and customer empathy.

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Userpilot

AUGUST 31, 2022

Fans will become their biggest marketing assets, freely sharing about the product and creating a network effect that pulls others in and drives product growth. Why you should care about building your fanbase: increased word-of-mouth referrals, access to feedback that will help you improve, and less marketing and acquisition costs.

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Feedback Software User Testing Customer Experience Onboarding KPIs 83

Sequent Learning

NOVEMBER 12, 2018

The Product Manager’s Desk Reference , based on over 20 years of benchmark research, provides the foundation for our Product Management workshops and offers attendees a framework for employing best-in-class practices. It offers practical tips for guiding cross-functional teams as they: Cultivate market insights. Path to Innovation.

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BrainStation Product Management

JANUARY 28, 2019

In our case, we’re operating in a very traditional B2B market, and it’s certainly a challenge to compete with businesses that have been controlling the industry for over a century. Beyond that, my goal was to develop a framework for launching a product. What would you say are some of the biggest challenges facing entrepreneurs today?

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Reporting Tools Customer Experience Certifications Education 46

Userpilot

JANUARY 28, 2021

So if you’re looking to switch careers and become a PM – you will for sure find some insights in this blog. For instance: you can progress from a general marketer to a Product Marketing Manager and then – to a Product Management role. Contents: Why is breaking into the Product Management career path difficult?

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Research Software Customer Experience User Testing Feedback Software 98

BrainStation Product Management

APRIL 8, 2019

Clearly, companies are seeing the value in hiring product gurus who can oversee and guide a product’s life development from ideation to market, all while efficiently managing teams of drastically diverse backgrounds and developing a sound distribution plan. Find out more about product management certificate courses at BrainStation. .

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BrainStation Product Management

APRIL 8, 2019

Clearly, companies are seeing the value in hiring product gurus who can oversee and guide a product’s life development from ideation to market, all while efficiently managing teams of drastically diverse backgrounds and developing a sound distribution plan. Find out more about product management certificate courses at BrainStation. .

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UX Studio: Product Management

NOVEMBER 8, 2021

These questions will help you better understand what offers are available on the market and how to find, assess and pick the most suitable Sacramento web design firm. We also run a popular UX blog full of industry insights and professional case studies read by over 30,000 avid readers every month.

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Research Software User Testing Technical Review Product Research 77

Gainsight

DECEMBER 17, 2019

Many leaders we’ve talked to are moving away from just looking at current spend or company size to a more “ outside-in ” framework that reflects: Expansion potential and… The way the client wants to be served. You can read more about verified outcomes in this blog from our CCO. Rethinking wasted activities.

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Pragmatic Marketing

JANUARY 29, 2009

Scrum, an Agile process framework, is one of the most highly-regarded ways of managing development projects faster, with better outcomes. The role is so pivotal to the success of the framework, it warrants further scrutiny. Scrum – the DNA. It suggests that organizations are trying to “skill up”, to rectify a shortfall.

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Modus Create

MARCH 8, 2020

I have a Bachelor of Science in Business Administration with an Emphasis in Marketing. I needed to do research and found out that while Modus was not well-known at the time, it had great reviews in Glassdoor, blogs from those who were going to interview me, and a culture of teaching and learning. How long have you worked for Modus?

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Userpilot

JUNE 4, 2020

And obviously – you won’t convince them with old-school marketing messages (imagine putting up a banner inside your app ‘we are the best app for you’ ) – every user sees what your product is like. Fail to make your product great, and you won’t win the customer in the long run no matter how good your marketing is.

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Centercode

FEBRUARY 20, 2019

Until recently, there wasn’t a course or certification you could take to grow those skills. This blog post breaks down a beta test into five steps, based on the framework we’ve developed and use in-house. Break down the defining characteristics of your target market. You can’t major in Beta Testing.

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