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Customer-Led Growth: What Is It and How To Implement a Customer-Led Strategy in SaaS?

Userpilot

Why should you adopt a customer-led growth strategy in your SaaS? Is it possible to increase user engagement by focusing on a customer-led growth strategy and hit the metrics you are hoping for? Specifically, we’ll consider: Three reasons why the customer-led growth approach is the best go-to-market strategy.

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How to Wow a Customer and Win Their Loyalty [With Examples]

Userpilot

When it comes to customer retention , figuring out how to wow a customer is crucial. After all, how can you expect to keep existing customers if you’re not able to meet (or exceed) customer expectations? TL;DR “Wowed” customers are more likely to be loyal to your brand and make additional purchases in the future.

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16 Customer Acquisition Strategies To Increase Conversion Rates

Userpilot

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users.

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Goals vs Segments: What’s the Difference and How Use Them To Improve User Onboarding?

Userpilot

SaaS businesses tend to have heterogeneous customer bases, which means you will probably have customers with different needs. Goals in SaaS are conversion points along the customer journey that you want your users to reach. A goal is like a milestone that you want your customers to reach. What are goals in SaaS?

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Product Storytelling 101: 6 Tips To Create a Compelling Product Story for SaaS

Userpilot

Customers are more likely to remember your product if you tell them a compelling story. But as a product manager , creating a story that will capture a customer’s attention might not be in your wheelhouse. Your ideal customer, known as your buyer persona, is the hero of any good product story.

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HubSpot Integrations: How to Power Up Your CRM As a SaaS!

Usersnap

In order to accomplish this though, you have to level up your customer data platform like Hubspot. Using HubSpot integrations enriches the data and information you have about your customers, and can help you grow your SaaS business massively. There are several categories in which you can improve your CDP or CRM. What is HubSpot?

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Content marketing vs Product marketing: What’s the difference? [Examples included]

Userpilot

The goal of any marketing strategy is to attract and convert members of your target market into paying customers. So in this blog post, we will shed some light on: What product marketing and content marketing are. The different content marketing formats include; website blog posts, videos, social media, podcasts, etc.