Intercom, Inc.

AUGUST 25, 2020

On this episode of Intercom on Product myself and Paul (Adams, our SVP of Product) delve into how product teams can and should partner with their marketing team peers. By ensuring the external messaging is in sync with the internal product planning your opportunity for success and customer satisfaction is greatly increased.

Marketing 239

Marketing Onboarding KPIs Feedback Software Reporting Tools 239

Userpilot

JUNE 28, 2023

TL;DR Creating an effective customer feedback question is key to understanding your product and how your customers experience it. Good customer feedback questions for market research help you understand how your user found your product and why they chose you over the competition. If yes, please list them.

User Testing 98

User Testing Customer Feedback Customer Satisfaction Feedback Software 98

Userpilot

NOVEMBER 8, 2022

How do you make sure your product marketing team is actually working toward success? By using product marketing OKRs to guide strategy and track progress. Leading industry online publications talk about marketing OKRs in general, looking at the acquisition stage of the journey only. Product marketing OKRs vs KPIs.

Onboarding KPIs 105

Onboarding KPIs Product Marketing Marketing User Testing 105

The Product Coalition

OCTOBER 20, 2023

With AI technology, marketers can identify microtrends and even predict trends, saving time and resources through automated digital marketing services. The marketing industry is not immune to this digital transformation, as prominent brands are beginning to take advantage of the opportunities it presents. billion U.S.

Data Visualization 144

Data Visualization Artificial Inteligence Reporting Tools Customer Communications 144

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed. Let’s dive in!

Research Software 105

Research Software Product Marketing Analytic Tools Product Research 105

Userpilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. Utilize viral marketing and product experiments to generate more word-of-mouth traffic.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs Marketing 98

Userpilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. What are marketing surveys?

Data Visualization 97

Data Visualization Product Research Research Software Analytic Tools 97

Userpilot

OCTOBER 19, 2024

To sum up, release notes help: Get internal and external stakeholders up to speed : Release notes bridge the gap between the development team and stakeholders on the intricacies of the updates, product adoption , marketing strategies , and resource allocation. Chameleon announces release changes with a blog post.

Feedback Software 105

Feedback Software Analytic Tools Data Visualization Customer Experience 105

Product Management University

NOVEMBER 3, 2020

Anything from your previous backlog that didn’t make the A-list here may still be important as far as customer satisfaction or usability. It’s just a matter of working them in relative to customer retention priorities that have a bigger impact on and wallet share growth. Want to learn it on your own?

Customer Experience 246

Customer Experience Customer Satisfaction Workshop Vision 246

Roman Pichler

DECEMBER 4, 2023

Suppose you find yourself faced with a problem like declining engagement, poor retention, or low customer satisfaction. Here is why: Validating the strategy usually requires carrying out market and user research including observing and interviewing target users.

Product Research 352

Product Research Product Strategy Strategy Research Software 352

Alchemer Mobile

FEBRUARY 2, 2021

This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. It’s marketing. Without marketing, even the best apps struggle when it comes to customer acquisition and discovery. App marketing at its most basic. The bad news? The good news?

Feedback Software 264

Feedback Software Analytic Tools Research Software Product Research 264

Userpilot

SEPTEMBER 16, 2024

Is your company ready to target new markets? What product marketing strategies can you use to increase your chances of success? To answer this, let’s explore: What a market development strategy is. Common methods companies use to enter new markets. Real-life SaaS examples of successful market development attempts.

Research Software 105

Research Software Analytic Tools Feedback Software Definition 105

Userpilot

APRIL 30, 2024

Wondering what a marketing growth strategy is? From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. Market penetration is about increasing existing market share with existing products. Let’s get to it.

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 105

Userpilot

JUNE 14, 2023

Product feedback surveys help you understand user needs , identify improvement opportunities, and improve customer satisfaction. The best product feedback survey templates include the following: Likert scale customer product experience survey to assess various aspects of the product experience using a rating scale.

Product Research 98

Product Research Feedback Software User Testing Customer Feedback 98

Userpilot

MARCH 9, 2025

The long answer: once you know what your customers want, you reduce the risk of product failure. Instead, you can build products with a better product-market fit that address all user demands and improve customer satisfaction. For example, 71% of customers now expect far more personalization than before.

Research Software 82

Research Software User Testing Analytic Tools Feedback Software 82

Userpilot

JULY 10, 2024

Businesses invest heavily in product marketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. Both are vital for SaaS success.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Product Marketing 98

Userpilot

JULY 8, 2024

And shows you how to optimize them for better conversions and higher customer satisfaction. TL;DR Customer journey touchpoints are moments or points of contact where customers interact with the product or brand. To identify the key touchpoints, first research customer expectations and needs. Let’s dive in.

Analytic Tools 105

Analytic Tools Feedback Software Research Software User Testing 105

Userpilot

JUNE 18, 2024

A/B testing is a powerful tool that can help you uncover hidden opportunities and optimize your marketing efforts. Whether you’re looking to attract new leads or improve engagement with existing customers, this article will guide you through the A/B testing process from start to finish. What can you A/B test in marketing?

User Testing 105

User Testing Data Visualization Product Research Testing 105

Userpilot

JANUARY 23, 2023

A properly-crafted growth marketing framework brings clarity and direction to your SaaS business. This article discusses the best growth marketing strategies within the AAARRR funnel. It also covers the following: The definition and benefits of a growth marketing framework. What is a growth marketing framework?

Analytic Tools 98

Analytic Tools Feedback Software Framework Data Visualization 98

UserVoice

JULY 28, 2017

Henry Hund, Director of Marketing and Growth at RJMetrics explains. Satisfying, acquiring and engaging users benefits the business and a successful business benefits your product.” ( Source.). Kerry Rodden, a User Experience Researcher at Google says in a blog post on Google Ventures’ blog.

Data Visualization 252

Data Visualization User Testing Customer Experience Reporting Tools 252

Usersnap

FEBRUARY 24, 2025

Engaging in a well-structured product discovery process enables teams to move beyond assumptions and build solutions that drive true user satisfaction. By prioritizing a thorough product discovery process, product managers can create tools that resonate with users, address challenges, and meet market demands.

Product Research 52

Product Research User Testing Customer Feedback Customer Experience 52

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

B2B 105

B2B User Testing Research Software Analytic Tools 105

DevelopmentCorporate

JUNE 2, 2025

In this blog post, well break down each key theme of the report and explore its implications not just in raw numbers, but in terms of strategy, maturity, and the evolving value of UX and product research. As companies mature, so does their understanding of how strategic research drives product innovation and customer satisfaction.

Data Visualization 52

Data Visualization User Testing Research Software Reporting Tools 52

The Product Coalition

FEBRUARY 25, 2024

From its humble beginnings as a DVD rental service to its current status as a global streaming powerhouse, Netflix’s evolution has been marked by relentless innovation and strategic adaptation to changing market dynamics. per month, meaning users got about 17 hours of streaming per month. UX Timeline, back to the past!

Analytic Tools 142

Analytic Tools Entertainment Customer Experience Data Visualization 142

Userpilot

FEBRUARY 28, 2023

Customer preference feedback shows you which feature or design users like better. In-app rating feedback is a quick way to assess user satisfaction with a particular experience. To collect customer loyalty feedback , use NPS surveys. Customer experience feedback focuses on user interactions with your product.

User Testing 98

User Testing Customer Feedback Feedback Software Product Research 98

Centercode

JUNE 11, 2025

Delta is the next generation of beta testing, leveraging Centercode technology to automate time consuming tasks while increasing user engagement and test results. When customizing insights for this group: Keep it brief and outcome-oriented. Highlight risks to revenue, customer satisfaction, or timelines.

User Testing 52

User Testing Customer Feedback Data Visualization Feedback Software 52

Userpilot

AUGUST 15, 2023

A product launch marketing plan is more than a simple press release announcing your product. In this article, we detail what a product launch marketing plan is, why you need one, and how to create a successful product marketing from the start. Online marketing strategies for social media, emails, press releases, etc.

Product launches 98

Product launches User Testing Feedback Software Research Software 98

Userpilot

JUNE 7, 2023

New feature survey template for feedback on a specific feature Set this survey to trigger automatically after a user first engages with a newly launched feature. By fixing those friction points , you’ll enhance the usability of your feature and increase user satisfaction. Userpilot’s customer effort score survey.

User Testing 98

User Testing Customer Feedback Product Research Feedback Software 98

Intercom, Inc.

JULY 26, 2022

Obviously, the more positive these customer experiences are, the more likely you are to capture customers’ hearts and minds. Ideally, this results in loyal customers, increased customer satisfaction, referrals, and reduced customer churn. Why should customer experience be considered important?

Customer Experience 139

Customer Experience User Friction Data Visualization Customer Satisfaction 139

Userpilot

JULY 17, 2023

The key is to build a robust center that houses every vital info new and existing customers might need. Use segmentation to personalize support and improve customer satisfaction. Embrace AI-powered chatbots to deliver good customer service. Include a search bar to improve the user experience.

Reporting Tools 98

Reporting Tools Data Visualization Analytic Tools Feedback Software 98

Userpilot

JULY 9, 2023

User experience covers all customer interactions with the brand and focuses on aspects like customer satisfaction, enjoyment, and perception of the product value. Product usability makes a huge difference to the overall quality of the product and its chances for success in crowded markets.

User Testing 98

User Testing Customer Experience Customer Feedback Product Research 98

Userpilot

AUGUST 14, 2023

Are you struggling with creating an effective growth marketing strategy? With more players entering the SaaS market and the growing use of digital technology in marketing, traditional marketing alone cannot sustain your business. Therefore, leveraging growth marketing is crucial to stand out among your competitors.

Onboarding KPIs 98

Onboarding KPIs Strategy Marketing Customer Experience 98

Intercom, Inc.

MARCH 14, 2019

These days, progressive, modern marketers like you and me are always hearing about customer centric marketing. We know that it’s customers, not brands, who hold the power. As she puts it herself, if you’re not listening to your customers, your competitors are.

Product Research 178

Product Research User Testing Customer Feedback User Friction 178

Userpilot

AUGUST 16, 2023

TL;DR Customer retention can improve profitability, is less expensive than acquiring new users, and forms a large part of future revenue. You can use user retention metrics to identify if there’s a product-market fit problem rather than a retention problem. Use feature tags to track in-app behavior.

User Testing 98

User Testing Customer Experience Customer Feedback Analytic Tools 98

Userpilot

MAY 21, 2023

For feature or product announcements, use multiple channels, like in-app messaging , emails, social media, or blogs. At the market release stage, you can release your features either to all users at once, or incrementally. After releasing your feature, measure its success by tracking its adoption rate and customer satisfaction.

Onboarding KPIs 97

Onboarding KPIs User Testing Feedback Software Product Research 97

Userpilot

AUGUST 5, 2023

TL;DR Net Promoter Score (NPS) assesses customer satisfaction and loyalty by measuring how likely your customers are to recommend your products to others. You can identify NPS passives by: Triggering in-app NPS surveys at important touchpoints to gather valuable customer feedback and discover passive customers.

Data Visualization 98

Data Visualization Product Research Feedback Software Analytic Tools 98

Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing.

Feedback Software 98

Feedback Software Analytic Tools Research Software Customer Experience 98