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Dear Strategy: 065 Analyzing Competitors in the Technology Space

Dear Strategy

Dear Strategy: “What are the strategies that a Tech Product Manager can use to predict competitive movements, innovations, and/or changes in business strategy?”. . So, I would definitely recommend that you go back and refer to that episode if you have a chance. Now, that’s not to say that features aren’t important.

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How to Break into Product Marketing Management (PMM)

PMLesson's Ace the PM Interview

Given how new and versatile the role is, product marketing management is also probably the least standardized role in tech companies, which makes the process of becoming a PMM quite obtuse and vague. The part that makes product marketing management different from other marketing roles is the technical (aka “product”) piece to the equation.

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Collecting feedback using 1 to 5 rating scale surveys

Usersnap

Definition of 1-to-5 Rating Scales Surveys 5 Types of 1 to 5 Rating Surveys 1. Semantic Differential Scale 5. Conclusion Check Usersnap’ templates for easy making 1-to-5 survey Definition of 1-to-5 Rating Scales Surveys At its core, the 1-to-5 scale is elegantly straightforward. Satisfaction Scale 2. Likert Scale 3.

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The Ultimate Guide to Product Management for SaaS – SaaS Product Management explained by 10 SaaS PMs

Userpilot

SaaS product management is different from product management for on-premise software because it's much easier for customers to switch products due to the subscription-based pricing model. It sits at the intersection of UX, tech, and design. And for a PM, differentiation becomes more critical. Switching has become easier.

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Your First Days as Product Manager

Under 10 Consulting

Review the corporate pitch. Perhaps the fastest way to get up to speed on your company and its role in the industry is to review the product and corporate slide decks. Catch up on the latest blogs and articles. Take time to review the latest thinking in your industry. Fill out your technical expertise.

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WalkMe vs. Whatfix – the Ultimate Comparison Guide + a few alternatives

Userpilot

Neither platform publishes its pricing information, but user reviews indicate that WalkMe starts at around $9,000 per year and Whatfix at about $1,200 per month. Having some programming knowledge and technical ability will allow you to make these features even more sophisticated. However, Whatfix is more accessible to SMEs.

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Meet the team: Intercom’s Brand Studio on evolving our brand

Intercom, Inc.

You wouldn’t expect to find a Brand Studio at every tech startup, but then again, we’ve always enjoyed doing things a little bit differently. “Not too many tech companies have a smiley face embedded within their logo. Not too many tech companies have a smiley face embedded within their logo or their identity.

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