Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Let’s have look at what product positioning actually is, what it involves, the benefits of effective positioning, the strategies you can employ, and the risks of ignoring all the wisdom in this article.

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Research Software Feedback Software Analytic Tools Positioning 98

Amplitude

FEBRUARY 1, 2021

There are bugs to iron out and blog posts to write. It’s about adapting your marketing, product and go-to-market strategy to give your product the best chance at wide market penetration and adoption. In this context, your product launch strategy isn’t just a plan for launch execution. There are marketing emails to assemble.

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Product launches Strategy User Testing Product Research 111

The Product Coalition

FEBRUARY 25, 2024

In this blog series, we embark on a comprehensive journey through the evolution of Netflix, tracing its origins, key milestones, and the driving forces behind its remarkable transformation. By 2023, Netflix’s original content accounted for nearly 55% of its total viewing hours , highlighting the success of its content strategy.

Analytic Tools 102

Analytic Tools Entertainment Customer Experience Data Visualization 102

Userpilot

MARCH 29, 2022

One of the latest buzzwords in the SaaS circles is the ‘Product-led growth’ strategy. Several SaaS experts are raving about this ‘go-to-strategy’ that promises to boost customer engagement and satisfaction by making the ‘product’ the hero of everything the organization does.

Feedback Software 98

Feedback Software Onboarding KPIs User Testing Strategy 98

Actuation Consulting

FEBRUARY 25, 2019

A strong positioning statement is an important ingredient for success. In this post we share some tips for developing a well thought out positioning statement. What is a Positioning Statement? A well-crafted positioning statement brings together your overall value proposition with your positioning for a product.

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Dear Strategy

MAY 10, 2018

Dear Strategy: “Which approach or tool should I use for defining the positioning strategy in a Red Ocean?”. The first is the term “Red Ocean” and the second is the term “positioning.” The term “red ocean” actually comes from a very popular strategy book called Blue Ocean Strategy , written by W.

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People-First Product Leadership

DECEMBER 4, 2023

Welcome back to creating your strategy stack. In Part 2, we dive into establishing your organization's strategy and goals. If you missed Part 1, we covered the “why” behind creating a strategy stack, with a focus on the Mission, North Star, and Vision. Subscribe now What’s in a Strategy?

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Strategy Weak Development Team Technical Review Vision 52

Product Management University

NOVEMBER 17, 2020

We hope your 2020 is winding down on a positive note, all things considered. Blog: High-Octane Product Management. 7 Tips for Positioning Greater Strategic Value & Differentiation. To what extent do you have to completely redefine your positioning to align with new customer priorities? View the magazine.

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Magazine B2B Product Management Product Manager 130

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product strategy defines who we are building for, what to build, and how to build it. Goals are important aspects of the product strategy.

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Userpilot

JANUARY 16, 2024

Task ChatGPT with identifying and formulating the best pricing strategy for your industry. A darling for product managers, it allows you to focus on higher-level tasks like product strategy while handling repetitive tasks like: Benefits of ChatGPT for product managers. How can we differentiate our product from existing solutions?

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ChatGPT Data Visualization Onboarding KPIs Research Software 105

Dear Strategy

MAY 26, 2020

On this episode of Dear Strategy, we answer the following question…. Dear Strategy: “What are the key elements to have in a successful strategy for a non-core product? Now, for all of these scenarios, the key elements to include in your strategy are the exact same things that I continually refer to in this blog.

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Userpilot

JULY 24, 2023

Conduct market research to identify competitors and determine avenues for product differentiation. Craft your product positioning statement. Create a targeted go-to-market strategy for your launch plan. How to plan a successful product launch strategy? Next, analyze their product, brand, and marketing strategy.

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Product launches User Testing Product Research ChatGPT 98

bpma ProductHub

FEBRUARY 4, 2018

But Butzow and Boduch posited that the PM and PO functions can rarely be performed by the same person effectively. Understands customers, the problems the product solves, why the product is winning or losing, competitive differentiation, etc. In summary, here’s how they defined each role: PM. Communicates the voice of the customer.

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Product Management Product Manager Customer Experience Differentiation 171

Valerian Tech

MAY 30, 2023

In this blog post, we will explore the significant role of data analytics in driving e-commerce business growth and discuss effective strategies for leveraging this invaluable resource. Competing and Differentiating in the Market In a crowded e-commerce market, standing out from competitors is crucial.

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Data Visualization Analytic Tools Fractional CTO CTO Coach 52

PMLesson's Ace the PM Interview

MAY 24, 2022

Do you love developing new strategies to boost revenues, improve business results, and optimize company workflows? If so, you may be the ideal candidate for a career in business operations and strategy, or BizOps for short. A role in BizOps gives candidates a uniquely influential position at a company.

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Analytic Tools Research Software Data Visualization Strategy 52

Userpilot

OCTOBER 13, 2022

Product parity also limits your marketing and branding strategies. In fact, the only differentiator you can use to stand out from competing parity products is price. To do that, you need to use different differentiators like better quality, superior customer support , better customization, or greater usability.

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Product Research User Testing Feedback Software Research Software 98

Dear Strategy

OCTOBER 15, 2018

Dear Strategy: “What are the strategies that a Tech Product Manager can use to predict competitive movements, innovations, and/or changes in business strategy?”. . In practical terms, this means that you may not be able to rely on features alone to differentiate your products in the software space.

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Technical Review Technology Strategy User Testing 53

UX Planet

JANUARY 18, 2024

Persuasive design uses psychological principles and strategies to guide users towards specific actions or outcomes. Persuasive design can be used for positive purposes, as well as harmful purposes. Duolingo’s Achievement Badges from Duoling Blog Free Trials: Most subscription-based services use free trials to attract and retain users.

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Customer Experience UX Branding Differentiation 59

Userpilot

NOVEMBER 2, 2022

Because it’s the key to a better pricing strategy, competitive advantage, and customer experience. Adjust your marketing strategy and positioning to ensure you’re promoting the true value of your product. To add value to your SaaS product, follow these ten best practices: Adjust your marketing strategy.

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Feedback Software Research Software User Testing Product Research 98

Product Management University

DECEMBER 7, 2020

“80% of our customers are telling us that the customer experience has become their primary vector of differentiation because products and services commoditize so quickly theses days. Apply the same formula to business requirements, user stories, positioning content, sales tools, product demos, etc. Storytelling Example.

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Reporting Tools Product Marketing Data Visualization Marketing 147

Userpilot

MARCH 6, 2024

A well-designed product funnel enables teams to evaluate and optimize their marketing strategy for more targeted and personalized customer engagement. It also helps organizations improve conversion rates and create a positive customer experience leading to higher satisfaction and loyalty. In practice, all 3 often overlap.

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Analytic Tools Data Visualization Research Software Onboarding KPIs 104

Userpilot

NOVEMBER 19, 2022

The benefits of embedding a product service management role in your organization include improved differentiation thanks to ongoing incremental innovation. During the development stage, their focus is on developing the product positioning strategy and preparing for the product launch. And never stop innovating.

Data Visualization 98

Data Visualization User Testing Research Software Feedback Software 98

Userpilot

SEPTEMBER 14, 2022

Write a positioning statement- how is your product different? Go-to-market strategy. These personas will help guide your product launch strategy and ensure that you’re targeting the right people with your marketing messages. Write a positioning statement. Do you want to build awareness or signups? Market Research.

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Feedback Software Product Research Research Software Product Marketing 98

Dear Strategy

JANUARY 17, 2018

Dear Strategy: “How do you know when to move into the next phase of your strategy?”. Back in Episode 29, which you can find by clicking here , I talked about the many different terminologies that are used in strategy and how you can group those terminologies into 3 basic buckets for the purpose of keeping things simple.

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The Product Guy

MAY 15, 2017

In a recent live stream from one of our mentors of The Product Mentor , Dustin Levy, lead a conversation around “Product Strategies for Non-Strategists”. He is passionate about Lean and Agile Product management, innovative business models and business and product strategies. Krishna Madhuvarsu Director of Product Strategy, Oracle Inc.

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Analytic Tools Research Software Product Strategy CTO Coach 90

Userpilot

APRIL 8, 2022

Going global was difficult for Prowly, but after a year and a half, they found that their differentiating factor was catering to SMBs rather than enterprises. From the get-go, Joanna was responsible for managing and growing the company via strategy, sales and funding as well as cultivating the company culture. This could be: Price.

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User Testing Feedback Software Research Software Product Marketing 98

Usersnap

SEPTEMBER 12, 2023

Discounts Many companies use discounts as part of their acquisition strategy. How and who should take care of the pricing strategy? “To Hopefully, you have something that differentiates your product from the rest of the pack, but the amount of money you can charge is typically limited by the competitive price points in your space.

Product Research 52

Product Research User Testing Research Software Feedback Software 52

Usersnap

DECEMBER 19, 2023

It covers various survey types , practical implementation strategies, crafting trigger questions, and selecting effective feedback channels. Semantic Differential Scale 5. Semantic Differential Scale This scale contrasts two opposite positive adjectives, and users rate where their opinion falls between them.

Feedback Software 52

Feedback Software User Testing Customer Feedback Product Research 52

Userpilot

OCTOBER 21, 2022

Developing the MVE is not possible without good differentiation and positioning strategies either. What's more, the quality of user experience may be the key differentiator that set your product apart from its rivals. Nail your brand's minimum viable product and positioning. Book the demo !

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Customer Experience Onboarding KPIs User Testing Customer Feedback 98

Product Management University

DECEMBER 17, 2020

Blog: High-Octane Product Management. Shorter sales cycles and competitive differentiation. We’d welcome the opportunity to be your partner in 2021 to become more customer outcome focused in how you build, market, sell and deploy your solutions. Enjoy the B2B Product Manager December issue. View the magazine. In This Issue.

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Magazine B2B Product Management Product Manager 130

Mixpanel

MARCH 11, 2024

But just because Benn tells me his writing isn’t “useful” in the ways that most content marketing strategies would hope for, that doesn’t mean it doesn’t offer business value alongside its obvious entertaining and edifying values. So the thing that I started doing was writing blog posts for Mode’s corporate blog.

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Data Visualization Leadership Entertainment Analytic Tools 52

The Product Guy

AUGUST 13, 2020

A lot of them worked in other positions before moving to product management, like engineers, analysts, marketers and project managers, and learned by taking on extra responsibilities. Now there are more and more resources, like blogs, books, online courses and even training programs for Product Management.

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Product Management Product Manager Research Software Feedback Software 163

Usersnap

NOVEMBER 10, 2023

Product roadmaps transcend mere slides or visuals; they serve as the linchpin for strategically aligning internal teams and external stakeholders with the product vision and strategy. It’s where visions are shared, strategies are unveiled, and futures are shaped. So how to create and present roadmaps effectively?

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Presentation Roadmap Data Visualization Feedback Software 52

Dear Strategy

SEPTEMBER 10, 2018

Dear Strategy: “Is strategic planning dead?”. . My interpretation of his position is that business strategy is not something you can execute based upon some predictable analytical formula. That position, however, is much different than embracing the thought process that planning more than 6 months out is a wasted exercise.

Data Visualization 53

Data Visualization Strategy Analytic Tools Technical Review 53

Userpilot

JUNE 7, 2023

Additionally, the insights uncovered can help refine your marketing campaigns and put your differentiators at the center. It’s especially useful when ramping up your marketing strategy and positioning. Feature feedback survey template to identify killer features. Feature survey to discover competitive advantage.

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User Testing Customer Feedback Product Research Feedback Software 98

Userpilot

OCTOBER 21, 2022

Ensure alignment between the product vision and product strategy on one hand, and the business objectives on the other. Develop a solid differentiation strategy and use a mix of differentiators to help your product stand out from competitors. develop product vision and strategy. set meaningful goals.

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Feedback Software Analytic Tools Research Software User Testing 75

Userpilot

OCTOBER 31, 2022

They’re also called exclusionary personas, and they’re a collection of the needs, values, and behaviors of individuals that differentiate them from your ideal customer. These can be people in accounting or management positions who are unlikely to decide in favor of your product. Optimize your marketing strategies.

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Feedback Software User Testing Research Software Data Visualization 97