Remove Blog Remove Differentiation Remove Technical Review Remove Travel
article thumbnail

How Google Conducts User Research for Customer Loyalty in 2021

Usersnap

Google’s tech alone didn’t build them into a top company; User Research matters too! Critical for their expansion, doing so also established current tech trends. How can tech and available data enhance research initiatives? Such differentiation applies to any combo of Google fans or prospects. Definitely not!

article thumbnail

Product Positioning for Product Managers

Department of Product

But a target customer for Audi may perceive higher value due to the connection to Porsche. Arcimoto announced in January 2021 it was acquiring the Tilting Motor Works in Eugene, OR to use its patented tilting trike technology for new products focused on micromobility. This is the result of unique product positioning.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Google Conducts User Research to Ensure Customer Loyalty

Usersnap

Google’s tech alone didn’t build them into a top company, User Research matters too! Critical for their expansion, doing so also established current tech trends. How can tech and available data enhance research initiatives? Such differentiation applies to any combo of Google fans or prospects. Definitely not!

article thumbnail

Why Product Features Matter

Department of Product

And the product team responsible got some pretty brutal reviews in the process. I could do crazy things like save my home address as ‘home’ and then plot my journey to a fresh destination, filtering by different travel options. But, as Citymapper found out as time went by, feature-based differentiation doesn’t last forever.

article thumbnail

Business Development vs. Product Management

The Product Guy

Paul is an experienced product management professional with over 15 years of experience in technology management and 10 years in product management. Prior to Medidata, Paul led product management and was head of technology at Centage Corporation, a budgeting and financial forecasting software company in Natick, MA.

article thumbnail

Churn Rate: Solutions With UX Design? Case Study On Xeropan

UX Studio

We identified the goals of the collaboration, talked about fears and obstacles, features, competitors, technical requirements, created the brand’s persona, and mapped the current and ideal user journeys. Xeropan’s onboarding flow wanted to tell the user about the backstory of the time traveller Professor Max. The problem. The problem.

article thumbnail

Product Strategies for Non-Strategists

The Product Guy

Paul is an experienced product management professional with over 15 years of experience in technology management and 10 years in product management. Prior to Medidata, Paul led product management and was head of technology at Centage Corporation, a budgeting and financial forecasting software company in Natick, MA.