Actuation Consulting

FEBRUARY 25, 2019

A strong positioning statement is an important ingredient for success. In this post we share some tips for developing a well thought out positioning statement. What is a Positioning Statement? A well-crafted positioning statement brings together your overall value proposition with your positioning for a product.

Positioning 58

Positioning Differentiation Consulting Document 58

Gainsight

DECEMBER 10, 2018

Before you say, “ thank u, next ” to 2018, check out Gainsight’s top blog posts, webinars, and resources of 2018. Top 5 Customer Success Blog Posts of 2018. CSM & Product’ Is the New ‘Sales & Marketing’. Click here to read the blog. Click here to read the blog. Click here to read the blog.

Webinar 71

Webinar Blog Customer Experience Customer Feedback 71

The Product Coalition

FEBRUARY 2, 2023

One effective approach is to use a hypothesis-driven product validation framework to ensure that your efforts are focused on the most important questions at the right time. Have you ever worked on a product that didn’t meet customer needs or deliver the expected results? Each hypothesis builds on the previous one.

User Testing 144

User Testing Feedback Software Product Research Research Software 144

Userpilot

OCTOBER 6, 2023

First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. TL;DR A B2B marketing funnel is a framework that helps product marketers streamline the customer journey, from their initial awareness of your product until they finally make a purchase.

B2B 106

B2B Analytic Tools Feedback Software Data Visualization 106

Bain Public

SEPTEMBER 17, 2020

These are the directors, VPs, and C-level leaders who have the mandate of delivering digital product solutions for years to come. Bain Public is a product leadership firm that helps companies make informed decisions and deliver superior quality products that appeal to customers and achieve business goals.

Framework 52

Framework Leadership Customer Communications Definition 52

PMLesson's Ace the PM Interview

MAY 12, 2020

In preparation for applying to Product Marketing Manager roles, the standard application suite applies: a resume, cover letter, and maybe some additional materials like references or transcripts. prior PMM experience like developing go-to-market strategy or developing messaging frameworks), that’s great!

Product Marketing 52

Product Marketing User Testing Marketing Research Software 52

Userpilot

JULY 23, 2023

Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches. How to build a team to implement your go-to-market plan: Set clear milestones for your team. Who is part of the GTM team?

Research Software 94

Research Software Data Visualization User Testing Marketing 94

The Product Coalition

APRIL 11, 2019

How we used the Superhuman’s Product-Market Fit model to learn what to build and whom to target A few months back I read an amazing Blog post by Rahul Vohra about how Superhuman was able to reach Product-Market Fit. Here is a waiting list skipping access code for reading the whole blog post :).

User Testing 66

User Testing Data Visualization Product Marketing Feedback Software 66

Userpilot

MARCH 8, 2022

So to celebrate International Women’s Day – as usual – we’re casting the spotlight on some of the most prominent influencers and thought-leaders in Product – who also happen to be ladies. Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

Product Management University

OCTOBER 6, 2020

In theory, and I emphasize in theory, the impact of a product led growth model should be very minimal on product management. For product marketing, it pretty much changes everything. What is Product Led Growth? The Impact of Product Led Growth on Product Marketing.

B2B 147

B2B Customer Experience Definition Demo 147

Userpilot

JULY 4, 2023

There are five segments in the technology adoption lifecycle: Innovators; Early adopters; Early majority; Late majority; Laggards; Some strategies to crossing the chasm include: Create a buzz to help attract the right technology enthusiast to your product early. Use popular platforms like Product Hunt to launch your product to get new users.

Feedback Software 97

Feedback Software Analytic Tools Research Software User Testing 97

bpma ProductHub

FEBRUARY 4, 2018

During their presentation, Pragmatic Instructor and Product Coach Kirsten Butzow along with Pendo Chief Evangelist Eric Boduch emphasized the need to distinguish the PM role from the PO role. But Butzow and Boduch posited that the PM and PO functions can rarely be performed by the same person effectively.

Product Management 171

Product Management Product Manager Customer Experience Differentiation 171

Userpilot

JUNE 30, 2022

While everyone talks about product-market fit, finding product-customer fit is equally important when it comes to engaging the right customers and driving success. You’ve achieved product customer fit when your product and its functionality help the user get their job done in the easiest and fastest way.

User Testing 98

User Testing Feedback Software Analytic Tools Customer Experience 98

Userpilot

JUNE 20, 2023

1 Product Rantz by Userpilot Product Rantz by Userpilot. Userpilot's Product Rantz is a new release from last week. 70+ product marketing managers and product managers joined the launch event in London last week – which shows the credibility of this book in the industry. on Goodreads.

Onboarding KPIs 98

Onboarding KPIs Feedback Software Research Software Books 98

Userpilot

JULY 17, 2023

By looking at customer experience analytics, you’ll be able to use these valuable insights to make data-driven decisions instead of relying on your product marketing strategy alone. You can use the SMART goal-setting framework to ensure that you gain insights on data points that actually reflect customer needs and business goals.

Data Visualization 98

Data Visualization Customer Experience Analytic Tools Customer Feedback 98

Userpilot

DECEMBER 18, 2022

In 2022, the most prominent trends centered around increasing product adoption , personalization of product experiences based on user attributes, and making more data-driven decisions. Product Trend 2023 no 1: AI, Machine Learning, and more Automation – the remedy to layoffs? – adds Andrea. It might not be easy.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Product Research 98

Userpilot

DECEMBER 20, 2022

This makes it crucial for them to map their marketing efforts based on the customer journey and grow the business efficiently. So let’s find out how you can leverage data to streamline your product marketing decisions and secure a steady route to success. They want to try out your product. Conversion stage.

Feedback Software 98

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 98

Product Management University

APRIL 9, 2020

It’s time to “be the customer” and speak their language before we even think about what to build or how to position something. While that may be a true statement, the WHY part is what really matters for product management, product marketing and sales. Are You Managing Products or Managing Products to Deliver Solutions?

Customer Experience 130

Customer Experience Healthcare B2B Framework 130

Userpilot

JUNE 20, 2023

What are the product goals? What are the key product features? Goal setting framework. Step 2: Conduct market research to gauge market demand Market research is a critical step in the product idea validation process. Userpilot used Product Hunt to launch its new feature.

User Testing 98

User Testing Product Research Feedback Software Customer Feedback 98

Userpilot

FEBRUARY 9, 2023

TL;DR Product optimization is a process of improving aspects of the product, like the UI, in small increments to better satisfy user needs and deliver on business goals. The process of product optimization starts with goal setting , like improving usability. To realize their goals, the two frameworks use different methods.

Product Research 98

Product Research User Testing Feedback Software Analytic Tools 98

Userpilot

OCTOBER 25, 2022

To define the product vision , product managers need to take their market research results along with the company objectives and use them to outline what they want the product to be like in the future. Goals are important aspects of the product strategy. Position the product for success.

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Userpilot

AUGUST 14, 2023

Ask users to rate from 1 to 5 how easy it is to use your product. Product evaluation surveys. Which gauges how users feel about product performance and what they value the most. Now, there are four best practices for conducting surveys prolifically: Setting up a specific goal using a goal-setting framework. PMF surveys.

Product Research 97

Product Research Data Visualization Analytic Tools Feedback Software 97

Userpilot

OCTOBER 27, 2022

Ultimately, iterative testing helps you build products that rarely fail to satisfy user needs. This means being able to achieve and maintain product-market fit in constantly changing markets. Why is conducting iterative testing vital for product managers? To conduct iterative tests, you need to determine the goal.

User Testing 98

User Testing Product Research Feedback Software Testing 98

Intercom, Inc.

JANUARY 14, 2021

I’m an engineer and I think like an engineer, so I’m looking for frameworks and patterns. I’ll tell you, what happened to me was that I learned a lot about frameworks and high-level business strategy at Accenture, where I did consulting for four years, because that’s what you do as a consultant, right?

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

Userpilot

JULY 6, 2021

A SaaS product growth strategy is an action plan designed to increase your market share. There are four growth strategies in the Ansoff Matrix framework: market penetration, product development, market development, and diversification. SaaS product growth strategy #2 – Product development.

Feedback Software 98

Feedback Software Research Software Analytic Tools Onboarding KPIs 98

Intercom, Inc.

SEPTEMBER 2, 2021

At a product-first company like Intercom, our product marketing team has always had a crucial role – and over the years, we have often discussed how we approach product marketing. Of course, not all companies go about product marketing in the same way. Every step of the way. Liam Geraghty: Hi there.

Product Marketing 211

Product Marketing Marketing Research Software Customer Experience 211

Userpilot

FEBRUARY 17, 2021

February Product Conferences. Big names like the Product Marketing Alliance, Product World, and Product Con are still going through with virtual versions of their flagship conferences. Product Marketing Rendezvous. Source: Product Marketing Alliance.

Research Software 98

Research Software User Testing Product Research Analytic Tools 98

Userpilot

SEPTEMBER 23, 2022

What is the product-market fit framework? How is product market fit different from product-customer fit? What should a product manager do to achieve and maintain the PMF? Product-market fit and product development are interconnected and happen in parallel. Let’s jump in!

User Testing 59

User Testing Product Research Feedback Software Framework 59

Userpilot

JULY 17, 2023

A well-structured product team requires a product leader – either a product manager or a product owner. In larger organizations, they may work side by side with QA engineers, product marketers , data analysts , or product ops managers. What are the key positions in product teams?

Analytic Tools 98

Analytic Tools Feedback Software Research Software Product Research 98

Userpilot

JULY 25, 2022

Customer onboarding challenges are something every SaaS owner or product manager will face at some stage of their career. Because onboarding is such an important area to get right, it’s critical to have a framework (and the tools) to overcome them. Marketing emails failing to land. Struggling to handle support requests.

Feedback Software 98

Feedback Software Onboarding KPIs Analytic Tools User Testing 98

Userpilot

NOVEMBER 8, 2022

How do you make sure your product marketing team is actually working toward success? By using product marketing OKRs to guide strategy and track progress. Leading industry online publications talk about marketing OKRs in general, looking at the acquisition stage of the journey only. A diagram of the OKR framework.

Onboarding KPIs 106

Onboarding KPIs Product Marketing Marketing Data Visualization 106

Userpilot

MARCH 22, 2022

Alex Levich, Product Management Lead at Google, explains how “auto-generate subtitles for video” became a starting goal for a product experiment to grow video at Facebook. A framework for running product experiments is “Think Big, Start Small, Scale or fail fast.”. A framework for running product experiments.

Onboarding KPIs 98

Onboarding KPIs Customer Experience Product Research User Testing 98

Brian Balfour

JANUARY 24, 2019

The hope is create the spark that leads the product or feature to escape velocity. That product greatly exceeds expectations. The key in this loop is step 2 - the product greatly exceeds expectations. In other words, there is a large positive delta between your product experience, and the alternative. Loop repeats.

Customer Experience 111

Customer Experience User Testing Product Research Data Visualization 111

Userpilot

AUGUST 10, 2022

There is a range of tools and frameworks that you can use here. Agile techniques, like Opportunity Scoring or Priority Poker, have the benefit of transparency and can help reconcile conflicting stakeholder positions. Product creation. Minimum Marketable Features (MMFs) are small and self-contained.

Product Research 93

Product Research User Testing Feedback Software Research Software 93

Userpilot

JULY 23, 2023

So let’s go over the basic concepts first, and then see how you can use these templates to grow your business: TL;DR The Jobs-to-be-done framework is a method for developing products. It operates under the premise that customers purchase products and services to get a “job” done. What is the jobs-to-be-done framework?

Framework 98

Framework Feedback Software User Testing Data Visualization 98

Amplitude

MAY 1, 2017

Mental models are frameworks we use to make decisions, explain things, or think about the world. We’ve written about confirmation bias , an important one for product managers to keep watch for, yet there are hundreds of less commonly applied mental models we can use to deliberately frame our thought processes. Product/market fit.

Analytic Tools 111

Analytic Tools Weak Development Team Data Visualization User Testing 111

The Product Coalition

MAY 15, 2019

The agile manifesto turned eighteen this year, the Scrum framework is even older?—?have As time progressed many Product Managers wondered if they should be a Product Owner and similarly many Product Owners started to wonder where they fit in relation to their Product Manager counterparts. including myself?—?went

Product Management 92

Product Management Product Manager User Testing Product Research 92