Userpilot

APRIL 23, 2023

What’s a product metrics framework? We also look at how product managers can use Userpilot to implement product metrics frameworks. TL;DR A product metrics framework is a set of metrics used to measure the performance and success of a product so that you can improve it. Book the demo!

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Onboarding KPIs Framework Analytic Tools Feedback Software 92

Userpilot

AUGUST 10, 2023

In a dynamic and fast-evolving world, understanding where you can leverage automation is important: behavioral marketing automation is quickly becoming a valuable skill for product marketing professionals. Without further ado, let’s dive into the world of behavior-based marketing automation! behavioral targeting).

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Analytic Tools Feedback Software Marketing Product Marketing 94

Userpilot

JULY 15, 2021

Despite its growing popularity, many people are still unfamiliar with SaaS product marketing. A common question is: what is SaaS product marketing? And how is it different from traditional marketing? In this post, I will give you an overview of what SaaS product marketing is and what it entails.

Research Software 98

Research Software Onboarding KPIs Definition Product Marketing 98

Userpilot

AUGUST 14, 2023

Are you struggling with creating an effective growth marketing strategy? With more players entering the SaaS market and the growing use of digital technology in marketing, traditional marketing alone cannot sustain your business. Therefore, leveraging growth marketing is crucial to stand out among your competitors.

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Onboarding KPIs Strategy Marketing User Testing 96

Userpilot

JANUARY 9, 2023

As the digital landscape gets increasingly crowded, with more brands fighting for the same customers and target audience, a micromarketing strategy may be just what you need. How can you implement your first micromarketing campaign strategy in your SaaS? What will your positioning and messaging strategy be?

Research Software 95

Research Software User Testing Strategy Customer Experience 95

The Product Coalition

DECEMBER 11, 2023

In such situations, you would typically be asked to come up with a strategy and roadmap ASAP, but you are still just learning the domain. In many cases, you will be joining a company that didn’t have a product leader for a while, or even at all, and if it’s a good company they would want you to come and figure it out quickly.

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Strategy Onboarding KPIs Leadership Roadmap 78

Userpilot

APRIL 22, 2024

But what exactly is funnel marketing, and how can it supercharge your SaaS product growth? In this article, we break down the concept of the marketing funnel and share examples of practical strategies to give you a better idea of how it helps with user engagement. Quality content may encompass: Informative blog posts.

Analytic Tools 52

Analytic Tools Feedback Software User Testing Product Research 52

Intercom, Inc.

JANUARY 14, 2021

And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products. Use it to make better product decisions. Information from the front lines is critical when helping product decision-makers prioritize what to build next.

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Feedback Software Research Software Analytic Tools Product Strategy 225

Userpilot

AUGUST 16, 2022

What if you knew that not all goal-setting frameworks are beneficial to your team? There are a plethora of goal-setting frameworks out there. But choosing a framework is easier said than done. Let’s dive into this article to find the perfect goal-setting framework to grow your product. Tiered goals framework.

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Feedback Software Research Software Framework User Testing 98

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model.

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Userpilot

JULY 22, 2023

What is a land and expand strategy? In this guide, we’re going to show you how a land and expand strategy can help you grow your revenue generation from existing clients by deploying a foot-in-the-door approach with your sales team! Select the right expansion strategy for your product, business goals, and pricing model (i.e.

Feedback Software 84

Feedback Software User Testing Strategy Onboarding KPIs 84

Userpilot

JULY 6, 2021

Is a SaaS product growth strategy essential to a modern business’s survival? What SaaS product growth strategies can you implement to get there? That's exactly what we'll cover in this article: what is a SaaS product growth strategy and what are the main growth strategy types. Conclusion.

Feedback Software 98

Feedback Software Research Software Analytic Tools Onboarding KPIs 98

Userpilot

NOVEMBER 15, 2021

If you’re still unsure whether you need to switch to a product experiment approach for your business then stay with us. Let’s dive deep into product experimentation tactics and uncover why implementing and using such a framework can be game-changing for your product growth. What is a product experimentation framework?

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Onboarding KPIs Framework User Testing Feedback Software 98

Userpilot

MAY 17, 2021

Are you tracking the right Product Marketing KPIs? With so many product growth insights available to every product marketer, it’s sometimes hard to understand which metrics are relevant and which you should be tracking to measure the success of your product marketing. What is Product Marketing?

Onboarding KPIs 98

Onboarding KPIs Analytic Tools Feedback Software Product Marketing 98

Userpilot

APRIL 18, 2024

Userpilot is a product onboarding platform that can help you with that. Try Userpilot and Take Your Product Marketing to the Next Level Get a Demo 14 Day Trial No Credit Card Required What is a conversion path? Close : users complete the desired action, like a product purchase. Try a goal-setting framework like SMART.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Marketing 98

The Product Coalition

FEBRUARY 5, 2021

The main lesson I learned from conducting almost 100 customer interviews for product discovery over the last six months is that there are many ways in which we can become biased during customer interviews. It could also be that they’d rather compliment us on our product idea instead of telling us that our idea is no good.

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User Testing Blog Customer Experience Customer Feedback 117

Dear Strategy

JANUARY 28, 2019

Dear Strategy: “How do I best operationalize the ‘Jobs To Be Done’ framework in my everyday strategy work?”. . That’s not to imply that the creation of these frameworks is at all a bad thing. That’s not to imply that the creation of these frameworks is at all a bad thing. But more on that in a bit. But I digress….

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Framework Strategy User Testing Books 49

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Every business is unique, and metrics frameworks apply differently 5.

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User Testing Onboarding KPIs Product Research Startups 130

Userpilot

AUGUST 3, 2022

Solid messaging strategies are the key to grabbing your audience’s attention and nurturing their interest in your product. But how you can create a really good messaging strategy that will support your product marketing goals? You’ll also learn about the most common channels, plus some strategy examples.

Research Software 98

Research Software Feedback Software Messaging Reporting Tools 98

Userpilot

MARCH 24, 2021

Defining your product strategy is the most important aspect of deciding to build something new. It helps your entire team rally around a vision and a set of outcomes, making sure everyone is aligned in reaching those product growth goals. What is a product strategy? How do you set a product vision?

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Product Research Onboarding KPIs Product Strategy User Testing 119

Dear Strategy

NOVEMBER 24, 2019

Dear Strategy: “What is a strategy?”. For this special 100 th episode (and blog post), I thought it would be fun to answer the question of all questions; the one that tops them all, both literally and figuratively; the question that everyone has but nobody wants to ask…. What is a strategy?”. That’s pretty much it.

Strategy 52

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Userpilot

APRIL 21, 2024

We also share examples of different conversion paths and optimization strategies. From the moment they learn about the product until they complete a desired action, like a demo booking, and beyond. ’ To create my goals, I use the SMART framework. SMART goal-setting framework. Userpilot blog post.

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Research Software Feedback Software User Testing Reporting Tools 92

Userpilot

APRIL 4, 2022

However, that’s not all product managers must consider when building a product localization strategy for the first time. If your product localization journey is just about to begin, you probably don’t know what to expect. Product localization strategy step #1: Spread the word. Communication is key!

Reporting Tools 96

Reporting Tools Strategy User Testing Customer Experience 96

Gainsight

DECEMBER 10, 2018

Before you say, “ thank u, next ” to 2018, check out Gainsight’s top blog posts, webinars, and resources of 2018. Top 5 Customer Success Blog Posts of 2018. CSM & Product’ Is the New ‘Sales & Marketing’. Click here to read the blog. Click here to read the blog. Click here to read the blog.

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Webinar Blog Customer Experience Customer Feedback 71

The Product Coalition

JUNE 15, 2020

One of the latest buzzwords in the Product world is ‘Product Led-Growth.’ And does focusing on a product-led growth strategy make you a Growth Product Manager? Let’s examine this “new” trend… What Does Product-Led Growth Mean? A product-led growth strategy. But what exactly does this mean?

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Onboarding KPIs Strategy Product Management Product Manager 88

Bain Public

SEPTEMBER 17, 2020

Bain Public’s SOAP™ methodology and tool offers a full picture of your product strategy, tactics, metrics and roadmap all in one place. SOAP™ is a methodology that Bain Public created for product planning and roadmap prioritization based on principles of Product Strategy, Lean Startup, User-centered design, Data Science and more.

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Framework Leadership Customer Communications Definition 52

Userpilot

OCTOBER 6, 2023

Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. What is a B2B marketing funnel? But how can you use it?

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B2B Analytic Tools Feedback Software Data Visualization 104

Userpilot

SEPTEMBER 2, 2021

Whether you're trying to drive product expansion in your current market or want your business to conquer uncharted territory, a solid growth strategy is exactly what you need. Let's start with defining what a growth strategy actually is and how to measure the metrics it impacts. 1 – Market penetration strategy.

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Feedback Software Research Software User Testing Onboarding KPIs 91

Userpilot

OCTOBER 18, 2021

Strategies – so you know which steps you should take on the way to higher, faster, and more sustainable growth. Trends – so you know what is working great right now regarding acquiring and retaining customers and what you should do to follow SaaS market trends so you won’t stay behind the competition. Product-Market Fit (PMF).

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Analytic Tools Feedback Software Research Software Onboarding KPIs 96

The Product Coalition

DECEMBER 31, 2023

Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic.

User Testing 108

User Testing Workshop B2B Leadership 108

Sachin Rekhi

JANUARY 11, 2021

In my most popular essay of the year, I reframe the role of a product manager as responsible for 10 critical deliverables across the four dimensions of product management: vision, strategy, design, and execution. 5 Skills Every Product Manager Can Learn From Elon Musk. A Leader's Guide to Implementing OKRs. How I Write.

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Technical Review Data Visualization Framework Vision 136

Userpilot

SEPTEMBER 20, 2022

Would you like to know how a product manager can use it to deliver products that customers love? The customer development framework helps teams validate product ideas and build products that solve customers’ problems. Finally, it helps teams to achieve the product-market fit faster.

User Testing 98

User Testing Product Research Customer Experience Customer Feedback 98

Dear Strategy

MAY 26, 2020

On this episode of Dear Strategy, we answer the following question…. Dear Strategy: “What are the key elements to have in a successful strategy for a non-core product? The key to this answer has to do with the way you choose to define what a “non-core product” is. And what things should we avoid?”. Problem solved.

Strategy 52

Strategy Branding Construction User Testing 52

Userpilot

JUNE 25, 2023

TL;DR Continuous Discovery Habits is a guide for Teresa Torres’ discovery framework. Escaping the Build Trap promotes outcome-driven product management to deliver real value to customers. Inspired offers valuable lessons and strategies for building successful products. Let’s get right to it! What you’ll learn?

Books 95

Books Analytic Tools Data Visualization Product Research 95

Userpilot

JULY 23, 2023

TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches.

Research Software 85

Research Software Data Visualization User Testing Marketing 85

Product Management University

SEPTEMBER 20, 2017

But eventually products commoditize, markets shift and the law of diminishing returns kicks in. The ideal time to re-route your growth strategy is before your growth starts to taper off. 6. Market & Sell Your Industry Credibility. Use your products and features as proof points to reinforce their perceptions.

Strategy 113

Strategy B2B Certifications Customer Experience 113

Dear Strategy

MARCH 12, 2019

Dear Strategy: “How do you build programs, projects, and, ultimately, products out of a strategy once it’s been established and accepted? I mean, isn’t the whole point of a strategy to identify actions that can be turned into programs, projects, and products? The Planning section is the heart of your strategy.

Strategy 49

Strategy User Testing Workshop Customer Experience 49