Userpilot

AUGUST 18, 2022

But what exactly is customer advocacy and how can you use it to your benefit? In this article, we go over how to drive customer advocacy and also include strategies to improve customer retention and loyalty. TLDR; Customer advocacy revolves around providing the best customer experience to get more loyal customers.

User Testing 98

User Testing Customer Experience Customer Feedback Feedback Software 98

Userpilot

AUGUST 31, 2022

Brands that know how to create raving fans will always take the lion’s share of customers. Let’s show you how. Why you should care about building your fanbase: increased word-of-mouth referrals, access to feedback that will help you improve, and less marketing and acquisition costs. Sounds too good to be true?

Feedback Software 98

Feedback Software User Testing Customer Experience Onboarding KPIs 98

Userpilot

FEBRUARY 18, 2021

The term “growth hacking” was coined by Sean Ellis in 2010 after he used this strategy to ignite unstoppable growth for Dropbox, LogMeIn, and other successful startups. Activation — How many users take the first step? Retention — How many users return or buy again? Retention — How many users return or buy again?

Customer Experience 111

Customer Experience User Testing Customer Feedback Weak Development Team 111

Userpilot

JULY 25, 2022

Customer loyalty programs could be referrals, points-based, or mission-driven. Get a Userpilot Demo and see how easy it can be to build customer loyalty with contextual in-app engagement. Companies that are proactive about customer loyalty will eventually build a pool of die-hard fans. Aim to convert them to loyal customers.

Analytic Tools 98

Analytic Tools Feedback Software User Testing Customer Feedback 98

Userpilot

DECEMBER 3, 2022

How do you increase engagement at each stage of the customer lifecycle? In this blog post, we’ll explore five stages of the customer lifecycle in detail and offer tips on how to boost engagement at each one. Invite customer reviews, encourage referrals, and create loyalty programs at the loyalty stage.

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Customer Feedback 98

Userpilot

JANUARY 13, 2021

They can help you convert more users from viral user referrals. How to design the perfect Welcome Screen for your SaaS – both for new and invited users – to turn it into a tool for segmentation, personalization, and conversion rate optimization? If you think I’m overselling it – keep reading. In a hurry?

Research Software 89

Research Software Customer Experience Data Visualization Product Research 89

Userpilot

JANUARY 18, 2021

If you’re a SaaS company like this project management tool, the bottom line is this: For every customer you have like Simon who rage quits before really getting to use the product, you’re losing out on: Monthly recurring revenue Referrals Excited, engaged users. How do I calculate Product Activation Rate? And now this.

Analytic Tools 97

Analytic Tools Feedback Software Data Visualization Customer Experience 97

Andrew Chen

NOVEMBER 15, 2021

But also why they are impossible to get off the ground, because people won’t use products where their friends/colleagues aren’t already engaged. The Cold Start Problem is a book a collection of case studies, from Tinder, Twitch, credit cards, Dropbox, and others — about the lifecycle of these networked products.

Books 63

Books Research Software Reporting Tools Technical Review 63

PMLesson's Ace the PM Interview

MARCH 4, 2019

In this Path to PM blog post, Hamsa and Stephen discuss how to ace the undergraduate associate product management interview. How did you break into product management? These internships got me in the door for interviews, but the interview preparation, especially with PMLesson, that I did helped me actually get the gig.

Analytic Tools 81

Analytic Tools Customer Experience Feedback Software Product Management 81

Userpilot

JANUARY 19, 2021

Customer engagement and experience are closely intertwined – how you engage with your customers and what they see when they engage with your product will inevitably affect their experience. But how do you measure it? Every SaaS company has its own approach to tackling customer engagement – but few ever get it right.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Customer Experience 98

Userpilot

MARCH 5, 2019

Understanding users’ behaviour and how their brain work is crucial in order to create greater user onboarding processes, and if you want to understand user behaviour and to decide which psychological concepts to implement, we will first need to understand what motivates and guides them to take action.

Customer Experience 80

Customer Experience User Testing User Friction Product Research 80

Product Innovation Educators

JUNE 20, 2016

He wrote the step-by-step guide for implementing Lean startup practices, titled Running Lean , created the Lean Canvas tool, and blogs regularly about these topics at www.leanstack.com. The last book came out of me struggling with the starting stages of a product: how do you go and deal with the market uncertainties that arise.

User Testing 54

User Testing Customer Experience Product Research Product Management 54

Userpilot

APRIL 30, 2024

From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. Let’s get to it. Product-led content promotes your product and teaches customers how to use it. Wondering what a marketing growth strategy is?

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 105

PMLesson's Ace the PM Interview

MARCH 4, 2019

In this Path to PM blog post, Hamsa and Stephen discuss how to ace the undergraduate associate product management interview. How did you break into product management? These internships got me in the door for interviews, but the interview preparation, especially with PMLesson, that I did helped me actually get the gig.

Analytic Tools 40

Analytic Tools Customer Experience Feedback Software Product Management 40

Userpilot

MARCH 29, 2024

Dropbox invests in customer loyalty programs to drive word-of-mouth. Book a Userpilot demo today to learn how you can leverage in-app engagement to drive your brand activation goals. Brand activation is about driving product growth by connecting emotionally with people on a personal level. Let’s dive in! What is brand activation?

Branding 105

Branding Analytic Tools Feedback Software User Testing 105

Userpilot

JANUARY 26, 2023

The qualities of a company with a customer advocacy culture include getting in touch personally with customers, the ability to create emotional connections, the initiative to over-deliver with their product, transparent communication, and the capacity to listen to customers. And it can either be points-based or referral-driven.

User Testing 97

User Testing Feedback Software Customer Feedback Customer Experience 97

Userpilot

APRIL 12, 2022

The acronym AARRR stands for acquisition, activation , retention , referral, and revenue. The RARRA model is the modified version of the AARRR funnel, which stands for retention , activation, referral, revenue, and acquisition. Both the AARRR and RARRA frameworks can cater to your business at different periods.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs Data Visualization 98

Userpilot

JANUARY 26, 2024

Gather customer insights on how to improve the CX via surveys and direct interactions with users. Gather customer insights on how to improve the CX via surveys and direct interactions with users. Referral schemes are an alternative method for driving customer acquisition. Let's dive in!

Analytic Tools 103

Analytic Tools Feedback Software Data Visualization User Testing 103

Intercom, Inc.

MAY 10, 2018

What do Dropbox, Uber, AngelList, Front, Gusto and Boba Guys have in common? I hosted Andrew on our podcast to chat about the changing landscape of customer acquisition, how his “Law of Shitty Clickthroughs” manifests itself in today’s growth channels, and what the rest of us can learn from the likes of Dropbox and Uber.

User Testing 224

User Testing Customer Experience Onboarding KPIs Customer Feedback 224

Userpilot

JANUARY 9, 2023

As the digital landscape gets increasingly crowded, with more brands fighting for the same customers and target audience, a micromarketing strategy may be just what you need. How can you implement your first micromarketing campaign strategy in your SaaS? How can you implement your first micromarketing campaign strategy in your SaaS?

Research Software 98

Research Software User Testing Strategy Customer Experience 98

Intercom, Inc.

JULY 21, 2022

What started as a series of interviews by co-founder Des Traynor soon bloomed into hundreds of episodes where we explore how businesses are driving growth through customer relationships and how to build successful products at scale. On today’s show, we’re going to hear a little bit from each of them. Into the archives.

Download 215

Download Feedback Software Data Visualization Customer Experience 215

Userpilot

SEPTEMBER 2, 2020

We get these questions *a lot* in our Product Growth and Retention group (go check it out, BTW.!), Since we know you are busy, you can jump directly to the tools that are relevant to the metric you’re trying to improve: How to choose the right Product Growth Tools for your goals? Product Growth Tools: Referral. Acquisition.

Data Visualization 78

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 78

Userpilot

MARCH 6, 2023

How is it different from product-led growth? Referral programs provide users with an incentive to recommend the product to others. If you want to see how to use Userpilot for product-led acquisition, book the demo! What’s product-led acquisition? What are its benefits? Are you ready to dive in?

Onboarding KPIs 98

Onboarding KPIs Customer Experience Advertising Product Research 98

Userpilot

OCTOBER 13, 2022

How can you use the right subscription marketing tactics to drive retention and improve your customer relationships? How a subscription-based business model impacts your marketing strategy. Common challenges in subscription marketing and how to overcome them. Let’s get started. What is subscription marketing?

Analytic Tools 98

Analytic Tools User Testing Data Visualization Customer Experience 98

Userpilot

JULY 2, 2022

In this article, we’re going to explore how. You could create two-sided incentives (so both the referrer and the referred person stand to gain). A good way to make sure your product is inherently viral is by getting the design right. There’s no secret formula to virality. Let’s dive in!

Customer Experience 98

Customer Experience User Testing Customer Feedback Product Research 98

Intercom, Inc.

JUNE 6, 2019

But how do you decide when to build an app for your product and what platforms to invest in? Startups building an integration strategy should start by understanding where to add value and what tools people are using to get that value today. Find the thing that gets you excited about your brand and learn how to articulate it as a story.

Analytic Tools 190

Analytic Tools Data Visualization Customer Experience Inbound 190

Userpilot

JULY 15, 2019

This guide will give you a holistic idea of in-app marketing, what to improve and how to attract, acquire and retain more users. How about the fact that it’s 4x cheaper to upsell to current users? How To Use In-App Marketing Guide. How To Use In-App Marketing Guide. I hope you enjoy the guide!

Analytic Tools 96

Analytic Tools Feedback Software Research Software Marketing 96

Userpilot

NOVEMBER 8, 2022

How do you make sure your product marketing team is actually working toward success? This article is focused on product marketing OKRs and how they help product teams drive adoption. By using product marketing OKRs to guide strategy and track progress. But when it comes to products, you can’t ignore the rest of the funnel.

Onboarding KPIs 105

Onboarding KPIs Product Marketing Marketing Data Visualization 105

Andrew Chen

MAY 14, 2018

[Hi readers: I wanted to share a podcast interview I did with Adam Risman of Intercom, who interviewed me on a wide array of topics including Dropbox’s viral growth methods, my time at Uber, and future growth strategies. This was originally published on Intercom’s blog here. How are you settling in? Hope you enjoy!

User Testing 71

User Testing Customer Experience Onboarding KPIs Data Visualization 71

Userpilot

MAY 31, 2021

The PMM role is at the intersection of product, marketing, and sales, so the responsibilities of these roles get easily mixed up with marketing managers or product managers. Product Marketing Managers must set some goals and key performance indicators (KPIs) to track how they are performing in achieving those goals.

Analytic Tools 97

Analytic Tools Onboarding KPIs Research Software Product Marketing 97

Userpilot

JANUARY 26, 2021

How do you take action on those insights without taking time off your product roadmap? What Is Customer Journey Analytics Software and How Do Companies Use It? Customer Journey Analytics Software in Action How to Use Customer Journey Analytics to Optimize Your User Journey Touchpoints? But can you take action on those insights?

Data Visualization 98

Data Visualization Analytic Tools User Testing Customer Experience 98

Userpilot

NOVEMBER 18, 2020

But how well do you really know your power users? You must be getting a hint what’s the answer to this one from the title!). As we’ll see in this blog, the term “power user” is not quite as straightforward as it seems at first. Why people get power users all wrong. How to identify and measure power users.

Analytic Tools 98

Analytic Tools Feedback Software Customer Experience User Testing 98

Userpilot

DECEMBER 17, 2021

Today we’re going to cover various pricing models, when to use freemium, and how you can leverage psychological tactics in your pricing strategy. Per-user pricing can bring in more revenue but it may also discourage companies from getting more licenses. How is SaaS pricing different? But what’s the right approach?

Research Software 98

Research Software User Testing Strategy Customer Experience 98

The Product Coalition

DECEMBER 11, 2019

But how come it’s so challenging to reach success as a startup? How do you measure results and see if you’re doing everything right? In this guide, we’ll answer these questions and give you a step-by-step guide on how to achieve, measure and test product/market fit. What if a business doesn’t achieve product/market fit?

User Testing 90

User Testing Data Visualization Product Marketing Product Research 90

Business of Software Conference

NOVEMBER 26, 2018

About ten minutes in to this talk by Rahul Vohra, CEO and Founder of Superhuman, I tweeted… I’m getting a feeling I might be listening to a genius. Video, Slides, Transcript and Rahul’s blog about this follow… Understanding Customers. “How would you feel if you could no longer use this product?”

User Testing 103

User Testing Product Marketing Engineering Feedback Software 103

Userpilot

MARCH 11, 2021

First, onboarding videos help you get more new users. And you have to get over the account-creation hurdle. And diving into a new tool causes a dip in productivity, because new users must spend time learning how to use your software. Onboarding is the most delicate and critical moment in your SaaS sales process.

Customer Experience 52

Customer Experience User Testing Reference Product Research 52

Userpilot

MAY 9, 2024

What do these terms mean, how are they different, and which one is right for you? These funnels are: Pirate funnel : Used for growth marketing, it divides customer interactions into six tasks, namely Awareness, Acquisition, Activation, Retention, Referral, and Revenue (AARRR). But first, it’s important to start with the basics.

Data Visualization 105

Data Visualization Customer Experience User Testing Marketing 105