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Heading into 2024 – Life update, books, links, and more

Andrew Chen

but am proud of what I published… Blog posts from 2023 How to design a referral program. I headed up Uber’s driver and rider referral programs at various points of my time there — I provide a framework to think about referrals as an ask/target/incentive/payback, and break down the components of each one.

Books 86
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How Your Mobile Acquisition Strategy Impacts Your Technology Choices

The Product Coalition

In the world of mobile, the method you choose to build your mobile app will impact how well it works with users signing up via different acquisition channels?—?especially So, now you need to understand upfront how you can expect to acquire users. especially new users. The only technical requirement is to have a mobile app.

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15 B2B Marketing Strategies to Drive Conversion and Growth

Userpilot

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. Think about how Slack targets senior operations staff or how HubSpot advertises its CRM software to upper management. B2B marketing targets businesses and organizations rather than individual consumers. What is B2B marketing?

B2B 103
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Previewing a full chapter of The Cold Start Problem — my upcoming book dropping in December

Andrew Chen

I saw it first-hand at Uber, which scaled to billions in revenue, and also within startups at Andreessen Horowitz, which has funded companies from Github, Coinbase, and Figma to Clubhouse and Airbnb. How to get them started, how to scale them, and what it’s like to compete. I hope that’s a good teaser :).

Books 63
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12 Best Customer Experience Videos to Learn From

Userpilot

We’ll also share and summarize 12 videos so you can get into user onboarding, customer service, and retention—right now. Krystal Higgins's speech on how to do onboarding for the long run. Darren Ross's speech about how he offers memorable customer service. Malewicz’s take on mobile onboarding screens.

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Preparing for the Associate Product Manager interview—Hamsa Pillai, Google APM

PMLesson's Ace the PM Interview

In this Path to PM blog post, Hamsa and Stephen discuss how to ace the undergraduate associate product management interview. How did you break into product management? These internships got me in the door for interviews, but the interview preparation, especially with PMLesson, that I did helped me actually get the gig.

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Preparing for the Associate Product Manager interview—Hamsa Pillai, Google APM

PMLesson's Ace the PM Interview

In this Path to PM blog post, Hamsa and Stephen discuss how to ace the undergraduate associate product management interview. How did you break into product management? These internships got me in the door for interviews, but the interview preparation, especially with PMLesson, that I did helped me actually get the gig.