The Product Coalition

JULY 6, 2023

Gone are the days when software is instantiated within an organization via a top-down approach. Users will be vocal about the products they do, don’t like using, and don’t settle for less than the very best. Here when product-led growth comes into play. What Exactly is Product-led Growth?

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Research Software Feedback Software User Testing Product Research 112

Gainsight

NOVEMBER 20, 2019

To truly excel in product management, you need to have a respect for design, an understanding of countless processes, a passion for problem-solving, excellent communication skills—the list goes on and on. Books for Product Managers. Blogs for Product Managers. Slack Groups for Product Managers. A persuasive leader.

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Books Blog Feedback Software User Testing 80

Product Talk

FEBRUARY 7, 2024

Sandrine Veillet ’s Product in Practice story perfectly exemplifies this. While Sandrine was convinced of the impact continuous discovery could have at her organization, her task wasn’t as simple as just introducing the concepts. Do you have a Product in Practice story you’d like to share? You can submit yours here.

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Product Research Reporting Tools User Testing Research Software 235

Folding Burritos

DECEMBER 4, 2019

I talk to a lot of PMs and I ask them (and everyone who subscribes to my newsletter) the same question: what’s your biggest struggle as a Product Manager? Having put together a fairly popular resource on product prioritization methods, I would’ve hoped the situation to be different. Well, th at’s the role of a product strategy.

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Research Software Customer Experience Product Research User Testing 585

Product Talk

OCTOBER 25, 2023

Stepping into your first product leadership role is a major change. And it might feel a bit lonelier than when you were an active member of a product trio. Do you have a Product in Practice or success story from the Continuous Discovery Habits community you’d like to share? You can submit your story here.

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Leadership Product Research Reporting Tools Feedback Software 257

Userpilot

JULY 4, 2022

Why should you adopt a customer-led growth strategy in your SaaS? Is it possible to increase user engagement by focusing on a customer-led growth strategy and hit the metrics you are hoping for? In this article, we’ll be discussing the customer-led growth strategy, why it is so effective, and how you can implement it in SaaS companies.

Feedback Software 114

Feedback Software Analytic Tools Customer Feedback Customer Experience 114

Product Talk

AUGUST 4, 2021

My primary objective across my business is to increase the number of product trios who adopt a continuous cadence to their discovery work. This need is what led me to think about and design the opportunity solution tree. I know many authors who use their blog as a way to test content. Turning My Content Into a Product.

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Product Research Books User Testing Feedback Software 262

Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Therefore, as a product marketer, you need to continually update your skills to remain relevant in a constantly changing industry.

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Userpilot

APRIL 30, 2022

Product-led vs sales-led growth? This is a decision you and your product team will have to make at some point in your go-to-market strategy to drive growth. It lets you shape your product, customer experiences, and sales process in the very best way. What is product-led growth in SaaS?

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Feedback Software User Testing Customer Feedback Customer Experience 93

Product Management University

MAY 24, 2021

Your product management maturity model isn’t so much about what your team can do. But if customer value is always the end game, make quantifiable customer outcomes the driving force in your product management maturity model and the path becomes shorter, faster and easier to measure. Here’s the simple way to break it down.

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Userpilot

JUNE 20, 2023

TL;DR You can try the following books to enhance user onboarding strategies: Product Rantz by Userpilot reveals what to do and what not to do for successful onboarding with valuable insights and humor. Product-led Onboarding by Ramli John and Wes Bush highlights the importance of involving multiple teams in onboarding.

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Onboarding KPIs Feedback Software Research Software Books 86

Userpilot

MARCH 8, 2022

Women are still underrepresented in the Product Profession – with only 33.3% of US Product Managers being female in 2021, according to a metastudy of 30 million profiles conducted by Zippia : Source: [link]. Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs.

Technical Advisors 110

Technical Advisors Product Research Analytic Tools User Testing 110

Userpilot

JULY 26, 2021

Have you, like me, ever wondered how it’s possible to try so many SaaS products for free? It’s because of something called product-led growth (or product growth for short.). They use their product as the selling point. They promote their products, right? But isn’t that what all companies do? Not exactly.

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Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Userpilot

MARCH 11, 2022

To help you in your first 90 days on the job, we’ve compiled a collection of some of the best product management resources. The collection includes our favorite conferences, podcasts, blogs, books, newsletters, courses, and Slack groups for product managers. o get the sponge mode on and dive in!

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Analytic Tools Data Visualization Research Software Feedback Software 90

Userpilot

MARCH 6, 2024

How do you create a robust product funnel for your SaaS? We also explain: How product funnel differs from marketing and sales funnels. Why it is important for your product management efforts. It also helps organizations improve conversion rates and create a positive customer experience leading to higher satisfaction and loyalty.

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Ronke PM

SEPTEMBER 4, 2023

Table of Contents Passion for product Get a mentor Ask for help It is okay if I don't know something It is okay to only have some of the answers Make friends and build a coalition What is the right fit: Product-led vs. Engineering-Led? Make sure you understand why you want to be a product manager. Get a mentor.

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Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product. TL;DR The product marketing manager role (PMM) is primarily responsible for a product’s positioning, messaging, and branding.

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Product Marketing Onboarding KPIs User Testing Marketing 83

Userpilot

JULY 22, 2022

Customer-led growth vs. product-led growth? All in all, it’s the driving force for your product growth and company’s success. A customer-led growth strategy leverages user insights to provide the best customer experience. They slow down product adoption. What is customer-led growth?

Feedback Software 87

Feedback Software Analytic Tools User Testing Product Research 87

Userpilot

OCTOBER 4, 2022

The Pirate Metrics Framework organizes the traditional funnel into five stages in the customer journey: Acquisition, Activation, Retention, Referral, and Revenue ( AARRR ). Loops also come in three types of common designs: viral, content-led, and product-led. What are growth loops? What are growth loops?

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Customer Experience User Testing Onboarding KPIs Software Review 96

Userpilot

OCTOBER 18, 2022

A good product management podcast is a great way to explore the world of product management, whether you already are a successful product manager looking to improve your skills or only aspiring to join the profession. All that considered, how about we check out a few of our favorite product management podcasts?

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Analytic Tools Product Management Product Manager Feedback Software 89

ProductPlan

FEBRUARY 3, 2021

The move towards product-led growth is on the rise, in part because potential customers increasingly prefer to experience a product or service first-hand before committing rather than read about (or be told by sales or marketing) the perceived value. Sales act as a go-between between prospective customers and the product.

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User Testing Research Software Customer Experience Software Review 95

Userpilot

MAY 23, 2023

In SaaS, many companies identify themselves as a “product-led organization”. But what does it even mean to be a product-led company? In this article, we’ll explore what it means to be a product-led organization and how you can unlock product growth with some real “product-led” strategies.

Analytic Tools 82

Analytic Tools Feedback Software Onboarding KPIs Product Research 82

Product Management University

FEBRUARY 25, 2021

Think of product management as the window to your organization’s soul. Everything about how your organization builds, markets, sells and onboards customers starts and ends with your products. As product management goes, so goes the rest of the organization. A team that leads far more than it reacts.

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Userpilot

FEBRUARY 26, 2024

And how to do it with available product analytics solutions? TL;DR Marketing funnel analysis is the process of evaluating how customers progress from the moment they learn about your product til they convert to paid accounts , and beyond. Start building your marketing conversion funnels but creating all product user personas.

Analytic Tools 89

Analytic Tools Data Visualization Feedback Software Research Software 89

Gainsight

JANUARY 6, 2023

As the business world prepares to weather this year’s economic headwinds, savvy SaaS organizations are doing more than battening down the hatches. They’re investing in product experience (PX) and product-led growth (PLG) strategies to efficiently chart a path to durable growth—and smooth sailing when market conditions improve.

Data Visualization 52

Data Visualization Analytic Tools Customer Experience Research Software 52

Userpilot

NOVEMBER 17, 2021

A bootstrapped company led by a technical founder with no business background isn’t the typical description of a successful 8+ figure Saas business. is a leading enterprise organization powering top companies worldwide, including the BBC, Novartis, and Pfizer. 5 products. 5 products. 2,000+ customers.

Customer Experience 86

Customer Experience User Friction Enterprise Document 86

Userpilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. TL;DR Product-led growth brings lower acquisition costs, shorter sales cycles, higher retention rates, and more satisfied customers. What is product-led growth? What does PLG stand for in marketing?

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Analytic Tools Feedback Software Onboarding KPIs Marketing 88

The Product Guy

DECEMBER 15, 2019

The Product Management Awards (#TPMAS) are the leading international award honoring excellence in Product Management. The Best Product Person & The Best Product Leader. Jenna Gaudio is the Vice President of Product Management at Vydia, the award-winning tech company empowering content creators and their teams.

Technical Advisors 148

Technical Advisors Analytic Tools Product Management Product Manager 148

Userpilot

JULY 6, 2021

How many people should there be in your SaaS product marketing team? When should you start building a product marketing team and what role should you hire first? Let's talk about how to build and structure product marketing teams for SaaS products. Table of Contents: What does a SaaS product marketing team do?

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Research Software Feedback Software Product Marketing Marketing 96

The Product Coalition

DECEMBER 29, 2020

With more people entering the Product landscape than ever, now is a good time to help the newbies understand where Product Management came from, and how far the industry has come. When Hewlett-Packard ran with his ideas, it introduced an organizational structure where each product group functioned as a separate organization.

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Reporting Tools Product Management Product Manager User Testing 176

Product Management University

JUNE 22, 2020

But the COVID-19 pandemic and social distancing restrictions have pushed a lot of organizations into wider adoption in the absence of traditional instructor-led classroom training. For product managers and product marketing managers, a host of real-world situations come to mind where just-in-time learning has tremendous value.

Customer Experience 130

Customer Experience Product Marketing Marketing User Testing 130

Userpilot

JULY 9, 2021

What are the best product management books to add to your 2021 reading list? We’ve put together a list for you with a few staples from every product manager’s bookshelf and some new releases too. Product-Led Onboarding by Ramli John and Wes Bush is a new book about how to implement user onboarding for the ultimate customer retention.

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Books Research Software Feedback Software Analytic Tools 98

Amplitude

DECEMBER 18, 2020

Product analytics sits at the intersection between your customer, your product, and your business goals. Product analytics keeps your team close to customer wants and needs throughout the product development process. Adience’s research highlights the power of product analytics. What Is Product Analytics?

Data Visualization 116

Data Visualization Analytic Tools User Testing Product Research 116

The Product Coalition

OCTOBER 25, 2021

This month, we’re focusing on all things Product Leadership. Keep an eye out for events, podcasts, blogs, and more! Before we start diving into the ins and outs of leadership in Product Management, it’s important to ask and to understand what we mean by Product Leadership. Who Are Product Leaders?

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Leadership User Friction Product Research Customer Experience 168

The Product Coalition

MAY 30, 2021

Your journey to product-led growth starts way before you actually launch the product, but it definitely doesn’t end there. Here are the things to keep in mind when your product meets the road. Photo by Pixabay from Pexels Product-led growth (PLG) is an exciting movement. But this isn’t the case.

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Product Research User Testing Feedback Software Customer Experience 109

Userpilot

JUNE 19, 2023

For user onboarding in digital products, product adoption platforms like UserGuiding , Chameleon , and Userpilot are more suitable. Must-have features of good SaaS learning management systems Which features should you prioritize when choosing a SaaS LMS provider for your organization? What are these features?

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Analytic Tools Feedback Software Reporting Tools Systems Review 84

Userpilot

SEPTEMBER 10, 2022

What’s product differentiation? What differentiation strategies can a product manager use to make the product stand out in a saturated market? Product differentiation is about highlighting the features of your product that make it stand out on the market. What is product differentiation?

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