The Product Coalition

JANUARY 26, 2024

As we work together to make product learning accessible, we invite you to read these articles to learn more about what we do. By Jay Stansell and Tremis Skeete , for Product Coalition We all want to learn how to be better product people. To you, the writer, you can still contribute any kind of product management story you wish.

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Article Reporting Tools Education Definition 120

Userpilot

FEBRUARY 26, 2024

And how to do it with available product analytics solutions? TL;DR Marketing funnel analysis is the process of evaluating how customers progress from the moment they learn about your product til they convert to paid accounts , and beyond. Start building your marketing conversion funnels but creating all product user personas.

Analytic Tools 100

Analytic Tools Data Visualization Feedback Software Research Software 100

Userpilot

JUNE 30, 2023

It enables them to reach audiences across the globe to drive market expansion and product growth. Track where most of your current customers come from or where similar products are successful. Website copy, in-app communication , product documents, or legal content are often good places to start. Let’s get right to it.

Research Software 91

Research Software Analytic Tools User Testing Onboarding KPIs 91

Userpilot

MARCH 25, 2024

TL;DR User sentiment is the feeling a person has about your brand, product, or service quality. Tracking customer sentiments provides insights that help you make product improvements, enhance the customer experience , and boost customer satisfaction. Sentiment Analysis Examples. Userpilot’s NPS dashboard.

Data Visualization 99

Data Visualization Feedback Software Analytic Tools Reporting Tools 99

Mixpanel

JANUARY 12, 2023

It’s a product unto itself. And just like a product process, you need data to create something great. It’s a scientific study in human psychology and empathy, the science of knowing what words will help people understand and connect with your brand and product. Start with customer research. That goal is the “a-ha” moment.

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Data Visualization User Testing Research Software Product Research 116

Userpilot

FEBRUARY 7, 2023

In-app communication is one of the most effective ways to engage with your users since it allows you to send contextual messages at the perfect moment. This also makes in-app messaging the ideal vehicle for guidance and upsells. In-app messages should be goal-driven, targeted, personalized, and concise to maximize their efficacy.

Feedback Software 98

Feedback Software Analytic Tools Customer Experience User Testing 98

Userpilot

MAY 17, 2022

Looking for product announcement examples to help inspire your next successful launch? This article covers all you'll need to know as a product marketer or product manager about crafting great product announcements: What are they? What is your product about? Tell readers all about your product range.

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Research Software Onboarding KPIs Product Research User Testing 97

Userpilot

AUGUST 10, 2023

In a dynamic and fast-evolving world, understanding where you can leverage automation is important: behavioral marketing automation is quickly becoming a valuable skill for product marketing professionals. There are many ways to introduce behavior-based marketing automation in your product. Book a demo with us to learn more!

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Analytic Tools Feedback Software Marketing Product Marketing 93

UX Planet

MARCH 17, 2024

If you are into video production, then you’ve probably heard of text-to-video AI. For example, take a look at this clip: [link] Recently, OpenAI announced Sora: a new version of video-generating AI. It is especially beneficial for marketing campaigns, product launches, and social media content. The output was a total mess.

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Data Visualization Analytic Tools Artificial Inteligence Generative AI 83

Userpilot

MAY 17, 2023

What’s product experience (PX)? And most importantly, how do you create product experiences that delight your users? We also look at a few examples of companies delivering outstanding product experiences. User experience (UX) refers to how easy it is for users to accomplish their goals inside the product.

Customer Experience 93

Customer Experience User Testing Analytic Tools Feedback Software 93

Userpilot

MAY 1, 2024

Are you planning to build a community for your product but are intimidated by the amount of work needed? Building a community is no walk in the park, but creating a brand community around your product can be easy and even fulfilling as long as you stay focused on your goals. That’s understandable!

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Feedback Software Customer Feedback User Testing Customer Experience 59

Userpilot

AUGUST 6, 2023

Your marketing automation tool can help you score and qualify leads based on their activity inside the product. An example of automated in-app onboarding could be triggering personalized onboarding walkthroughs or checklists based on welcome survey responses. Why implement marketing automation in your SaaS? How do you do it?

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Analytic Tools Feedback Software Research Software Data Visualization 94

Userpilot

FEBRUARY 2, 2023

In many cases, content is the first touchpoint of your customer journey – your prospects’ first interaction with your product. From website copy to in-app messages. Content testing should happen at every stage in your product’s journey – from idea to prototyping , to after it’s published live. Everything.

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User Testing Research Software Feedback Software Product Research 95

Userpilot

JULY 30, 2023

Looking to leverage marketing automation segmentation to offer contextual and relevant in-app messages ? Marketing automation segmentation enables you to deliver the right message to the right people at precisely the right time. Identifying power users for product launches and sending targeted messages highlighting the benefits.

Analytic Tools 95

Analytic Tools Feedback Software Data Visualization Customer Experience 95

Userpilot

JANUARY 8, 2024

Best practices for effective customer acquisition and product-led growth. 16 Customer acquisition strategies to grow your customer base This section covers strategies to attract your ideal users and keep them glued to your product when they finally sign up. In-app strategies for converting free or trial users to paying customers.

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Analytic Tools Research Software Feedback Software Customer Experience 105

Userpilot

SEPTEMBER 4, 2023

And while each segmentation method has advantages, psychographic segmentation can truly turn your product into a growth engine. It enables marketers to create better buyer personas, design more effective products, and position their brands favorably in the market. For example, Nike makes different shoes for different interest groups.

Product Research 92

Product Research Data Visualization User Testing Research Software 92

Userpilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? TL;DR Marketing-led growth is a strategy that relies on marketing efforts to drive product growth and retain users. TL;DR Marketing-led growth is a strategy that relies on marketing efforts to drive product growth and retain users.

Feedback Software 100

Feedback Software Analytic Tools Research Software User Testing 100

Indicative

OCTOBER 1, 2020

For example, Gallup found that companies that successfully engage their B2B customers realize 63% lower customer attrition and a 55% higher share of wallet. A customer isn’t going to interact with company messaging they don’t need or want. In some industries, it’s even greater. This is where great data comes in.

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User Testing Data Visualization Customer Feedback Analytic Tools 141

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. When users are considering your product and comparing it with other alternatives.

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B2B Analytic Tools Feedback Software Data Visualization 104

Userpilot

APRIL 3, 2024

Wondering how to create a resource center for your SaaS product? A resource center is a central hub of resources that helps your customers solve problems and learn more about your product. TL;DR A resource center provides tailored content to aid users in problem-solving your product. Then, you’ve come to the right place!

Feedback Software 99

Feedback Software Analytic Tools Research Software Data Visualization 99

Userpilot

JULY 2, 2022

The most important thing is to use different channels including in-product communication , email, social media, and website. Price increase announcements are ways of communicating changes notices sent from a company to its customers, informing them of a new price for the same product or service. Product improvement and new features.

User Testing 97

User Testing Feedback Software Customer Experience Customer Feedback 97

Userpilot

JUNE 29, 2022

Did you know that product storytelling increases the chances of your product being remembered by 2200% ? Customers are more likely to remember your product if you tell them a compelling story. But as a product manager , creating a story that will capture a customer’s attention might not be in your wheelhouse.

Feedback Software 98

Feedback Software User Friction User Testing Customer Experience 98

Userpilot

FEBRUARY 15, 2023

As an experienced product manager, you might be questioning whether there’s any such thing – usually, you want to run away from friction as fast as you can! TL;DR User friction is anything that impedes your users from completing their objectives within your product. Let’s dive in! It can be emotional (i.e.

Product Research 98

Product Research Customer Experience User Friction Data Visualization 98

Userpilot

JUNE 9, 2023

Are you struggling with segmenting onboarding messages for your customers? So let’s check out some ways of segmenting onboarding messages to tailor product communication to individual needs. So let’s check out some ways of segmenting onboarding messages to tailor product communication to individual needs.

Messaging 79

Messaging Feedback Software Product Research Customer Feedback 79

Userpilot

JUNE 30, 2023

This article provides an overview of 19 popular AI content-writing tools that will help you create different content types, from in-app messages to long-form blog posts. Userpilot is a product adoption platform that offers an AI-powered writing assistant to generate SaaS microcopy. Let’s dive in!

Feedback Software 98

Feedback Software Analytic Tools Research Software Data Visualization 98

Userpilot

DECEMBER 19, 2023

In this article, we will go over the responsibilities of a SaaS account manager and share tried-and-true strategies they can implement to drive product growth. Reduce churn rate : Account management helps uncover the root cause behind why users leave products. User persona example. These goals may vary across client accounts.

Feedback Software 91

Feedback Software Analytic Tools Product Research User Friction 91

Userpilot

MARCH 14, 2023

However, before we dive into different techniques you can use to drive conversions and analyze some successful examples, we look at the upsides and downsides of using the freemium model along with some useful benchmarks. This allows them to collect usage data and customer feedback to improve the product. What is the freemium model?

Feedback Software 98

Feedback Software Analytic Tools User Testing Data Visualization 98

Userpilot

MAY 5, 2022

In this blog post, you’ll learn: What micromarketing is. For example, when launching a new product/feature, micromarketing campaigns can be used to test how the market receives it. Trigger contextual in-app micromarketing prompts with relevant messages for each user segment. Its advantages and disadvantages.

Research Software 97

Research Software User Testing Customer Experience Data Visualization 97

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How about some product marketing examples? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? What is product marketing? How did they successfully communicate value?

Feedback Software 96

Feedback Software Research Software Product Research User Testing 96

Userpilot

APRIL 10, 2023

Apart from offering delightful products, these companies have managed to successfully leverage their freemium strategy to drive product growth. And if you decide to go the freemium route, we look at some best practices and check out examples of their successful implementation. The free product is not fully functional though.

Feedback Software 88

Feedback Software Analytic Tools User Testing Strategy 88

Userpilot

NOVEMBER 19, 2022

Curious how effective engagement through segmentation and personalization can contribute to your product growth ? Examples include showing relevant content and recommendations, personalizing the onboarding flow based on their goals, etc. You can also personalize experiences by user persona, product usage, or plan type.

Feedback Software 98

Feedback Software User Testing Customer Experience Customer Feedback 98

Userpilot

MARCH 9, 2022

Product communication through in-app messaging is crucial, as it can influence user behavior or promote a new feature. Here are some examples of in-app messaging that will help you make the most of personalized messages and help users feel like you care about their job-to-be-done or JTBD. What is in-app messaging?

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Feedback Software Messaging Customer Feedback Customer Experience 94

Userpilot

FEBRUARY 24, 2023

If you’re wondering how to create a feedback loop in your product, you’re in the right place! In this article, we look at the process of creating feedback loops step-by-step and share some best practices for product managers to get the best out of user feedback. Let’s get right to it!

Product Research 98

Product Research Feedback Loop Feedback Software User Testing 98

Userpilot

OCTOBER 1, 2022

In fact, a bad notification user experience can ruin the whole product for the user and even cause churn. Let’s take a look at how you can design effective notifications that seamlessly blend into your product experience. Announce new feature launches and product updates within the app. What are notifications?

Customer Experience 98

Customer Experience User Testing User Experience Customer Feedback 98

Userpilot

JANUARY 26, 2023

It’s a no-brainer that a solid onboarding workflow is crucial to the success of any product-led company. Here’s your best chance to explain how your product meets your customers’ needs and solves their problems. Real-life examples of successful onboarding experiences by SaaS businesses.

Analytic Tools 98

Analytic Tools Feedback Software Customer Experience Data Visualization 98

Userpilot

MAY 12, 2022

What are the best practices for new product announcements? What tools and channels can a product manager use to effectively announce new products or features? Let’s dive into how, when, and where to announce your new products or features to increase their adoption and your customer base. What is a product announcement?

Feedback Software 98

Feedback Software Research Software Product launches User Testing 98

Userpilot

AUGUST 5, 2023

Are your NPS passives holding your product or service’s growth back? NPS (Net Promoter Score) passives are customers who have moderate feedback about your product but are not enthusiastic supporters. Passives give a score of 7 – 8 and are moderately satisfied with your product but lack the passion of the promoters.

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Data Visualization Feedback Software Product Research Analytic Tools 96