Books Product Marketing Startups 
Product Talk
APRIL 20, 2022
“I get that the continuous discovery habits framework works well for mature products, but does it work for early-stage startups?”. I spent all of my full-time employee experience at early-stage startups (many of them pre-product) and I relied on these same habits to figure out what to build. So where do they start?
The Product Coalition
OCTOBER 13, 2022
Credit: Austin Distel Startups reading the wrong resources waste months with the wrong methods. If only books on product management had labels that say “pre-PMF” or “post-PMF”. Here are 10 great product books on pre-product market fit (pre-PMF)! ?? Are any books missing?
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UX Planet
DECEMBER 6, 2024
Written by three product managers from top Silicon Valley tech companies, it simplifies complex concepts on the evolution of tech products, company growth, expansion, transformation, acquisitions, and more, with fantastic casestudies! It brilliantly discusses the foundational mindset for product and company development.
Product Innovation Educators
JULY 6, 2020
How product managers can boost innovation in companies large and small. In 2012 I read a book titled, Startup Owner’s Manual: The Step-by-Step Guide for Building a Great Company. It’s a book that spoke to me. Finding this book also made me aware of Steve Blank, its author. I hope you enjoy it!
The Product Coalition
FEBRUARY 9, 2021
We’re kicking off a new venture with an enterprise tech product at its core. I’m eager to see the founding team we’ve put together succeed, so I’ve put together a list of books that contain the ideas that I’ve found most useful for a new product venture at this stage (getting from 0.1 Each builds on the books before it.
Intercom, Inc.
MAY 16, 2018
In this article, you’ll learn how to: Understand the role of product marketing. Start creating your product marketing plan. Create alignment between product and marketing. Walk into any product-first company and you’ll notice the common misconception that “marketing” is a dirty word.
Piyanka Jain
SEPTEMBER 13, 2024
Brikker (anonymized), a children’s toy manufacturing startup, was like a hamster on a wheel. Their primary product, these adorable little building blocks, had gained some traction but had yet to achieve the explosive growth they’d anticipated. In discussions about their marketing strategy, product quality, etc.,
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