freshtrax

FEBRUARY 9, 2024

The rapid evolution of generative AI is revolutionizing branding strategies. More than just a technological tool, this evolution is having a profound impact on marketing approaches and brand storytelling. Generative AI is redefining brand identity and adding a new dimension to customer relationship building.

Generative AI 59

Generative AI Branding Customer Communications Strategy 59

UX Studio

APRIL 25, 2019

Still, how users react to your brand strategy lies relatively out of your hands. Words, logos, brand colours just trigger things – their power resides in associations. Previous experience with a specific brand deeply influences the way people perceive it. Let’s jump into branding research!

User Testing 73

User Testing Product Research Research Software Data Visualization 73

Userpilot

AUGUST 6, 2023

Customers nowadays expect omnichannel customer experience when they deal with a business. That is why companies use in-product communication , email newsletters, support calls, live chats, and social media channels to ensure that customers get a seamless experience. What is omnichannel customer experience?

Customer Experience 79

Customer Experience User Testing Customer Feedback Feedback Software 79

BrainMates

NOVEMBER 27, 2022

Case Study: How Pets.com Failed Product Development. If we reflect back on the noughties (2000-2009) through the lens of today, we’ll see plenty of high-profile cases where businesses that were built on high expectations failed to deliver with their product. In other instances, it was a case of growing too big too soon.

Weak Development Team 52

Weak Development Team Development User Testing Product Research 52

Amplitude

SEPTEMBER 21, 2020

Understanding the customer journey is crucial to building products that meet your users’ needs. Without a window into how people use your products, your efforts to improve conversions will be shots in the dark. The funnel framework represents the customer journey. Action: When users convert.

Analytic Tools 59

Analytic Tools Research Software User Testing Data Visualization 59

Userpilot

APRIL 16, 2020

With a complex product consisting of both a desktop dashboard and a mobile app for Real Estate agents, Rachel Lightfoot, a co-founder and product manager at Touchright – struggled with user onboarding and activation. But the tool requires the user to go through several activation points both in the web app and the mobile app.

Research Software 76

Research Software Reporting Tools Data Visualization Software Review 76

Userpilot

JULY 21, 2022

Interested in providing better customer experiences with customer experience automation? Many brands have great products but what makes you stand out from the competition is customer experience (CX). But this is where customer experience automation (CXA) comes in. Keep reading!

Feedback Software 88

Feedback Software Reporting Tools Customer Experience Data Visualization 88

Userpilot

NOVEMBER 28, 2022

Interactive self-serve guides are getting popular for a good reason: customer service takes a lot of effort and careful planning, so any simplified way is welcome. To be effective with customer service, companies have to consider the product, audience, and the major channels customers like.

Feedback Software 94

Feedback Software Customer Experience Analytic Tools Embedded Analytics 94

Userpilot

AUGUST 16, 2022

Marketing experiments give you an insight into how well marketing strategies will perform before implementing them. In this article, we’ll start by exploring how to conduct a marketing experiment and give you different experiment ideas to try in your SaaS business. Run the experiment. Product messaging experiments.

Research Software 96

Research Software Feedback Software Analytic Tools Customer Experience 96

Userpilot

JANUARY 14, 2023

Examining the right customer education examples can help you improve your customer education program and the overall customer experience. As customer expectations continue to soar, a solid customer education program helps you stand out from the competition. What is a customer education program?

Customer Experience 97

Customer Experience Feedback Software Education Customer Feedback 97

Userpilot

OCTOBER 30, 2022

Curious about customer experience improvement and how to get started for your brand? In this article, you’ll discover: Why the customer experience is key to customer retention and driving business growth, especially for SaaS companies. The 3 main components of customer experience. Let’s roll.

Feedback Software 83

Feedback Software Research Software Customer Experience User Testing 83

Userpilot

FEBRUARY 3, 2023

The customer onboarding lifecycle is the ongoing process of educating users on your product and helping them achieve success with it. In SaaS, onboarding is the key to not only converting free users into paid customers but also driving long-term loyalty. Point users to key actions with onboarding checklists.

Onboarding KPIs 96

Onboarding KPIs Customer Experience User Testing Customer Feedback 96

Userpilot

OCTOBER 19, 2022

There are many different types of customers: from easy-to-please to easily irritable customers. To succeed, product marketers and customer service teams in SaaS must recognize that customer service isn't a one-size-fits-all affair. So, what are the different customer types you can expect to meet in SaaS?

Customer Experience 96

Customer Experience Feedback Software Analytic Tools Research Software 96

Piyanka Jain

MAY 13, 2020

Customer Segmentation for Growth Hacking (Aryng?—?Unsplash?—?William William Iven) Marketers often equate growth hacking with driving user acquisition. They invest all their effort and money to acquire maximum users with a minimum amount of spend. However, not all users are equal. month to its subscribed customers.

User Testing 195

User Testing Customer Experience Artificial Inteligence Messaging 195

Userpilot

JULY 18, 2022

How can customer loyalty analytics help you understand the retention potential? Is customer loyalty analytics the same as customer retention analytics? In SaaS, customer loyalty is extremely important, but it takes time to achieve. What is customer loyalty in SaaS? What is customer loyalty analytics?

Data Visualization 95

Data Visualization Analytic Tools Feedback Software Customer Experience 95

Userpilot

MARCH 21, 2024

When done properly, learning how to optimize customer activity cycle can build lasting relationships and drive growth. Let’s explore the customer lifecycle, its role in SaaS, and the key strategies to enhance each stage of the cycle. Customer lifecycle management helps you sustain growth by building a loyal customer base over time.

User Testing 99

User Testing Analytic Tools Research Software Feedback Software 99

Gainsight

MARCH 15, 2024

Building an online community for your customers isn’t as hard as you might think—in fact, it’s pretty simple to get started. That’s exactly what Masters and her team at HoneyBook realized when they migrated their community from a Facebook group to Gainsight Customer Communities.

Customer Experience 52

Customer Experience Customer Feedback Data Visualization Webinar 52

Userpilot

JANUARY 3, 2023

This article will discuss 10 actionable strategies to help you drive more customers by improving MQL to SQL conversion rate. MQL is a potential customer fit for your business, reviewed by the marketing team. SQL is a potential customer with a clear intent to buy in buying cycle’s final stages. Let’s dive in!

User Testing 95

User Testing Feedback Software Research Software Customer Experience 95

Userpilot

AUGUST 18, 2022

Customer advocacy is a powerful force for driving business growth without breaking the bank. There is nothing more important to a brand than making its customers happy. Nevertheless, efforts shouldn’t stop there. But what exactly is customer advocacy and how can you use it to your benefit?

User Testing 95

User Testing Customer Experience Customer Feedback Feedback Software 95

Userpilot

MARCH 29, 2024

Are conversion funnel leaks sabotaging your product and marketing efforts while leaving money on the table? This article reveals the major causes of funnel leaks at each customer journey stage and how to fix them. The conversion rate typically decreases as users go deeper into the sales process. Lack of lead nurturing efforts.

Data Visualization 97

Data Visualization User Testing Analytic Tools Feedback Software 97

Userpilot

OCTOBER 16, 2022

For customer-centric SaaS companies, customer intimacy is indispensable to driving product growth. In this article, we’ll discuss what exactly customer intimacy means and how you can nurture long-lasting relationships that result in retention. Customer focus is about researching and satisfying customer needs.

User Testing 97

User Testing Feedback Software Research Software Analytic Tools 97

Userpilot

FEBRUARY 26, 2023

The customer success renewal playbook is central to keeping the incoming stream of recurring revenue flowing. Thanks to the subscription economy of SaaS companies, high customer retention is vital to staying afloat and enjoying growth. The renewal process begins immediately after a user signs up for your product.

Feedback Software 90

Feedback Software Analytic Tools Customer Experience Customer Feedback 90

Userpilot

APRIL 10, 2024

As your business grows, you can expect the number of support tickets to increase and the stress levels of your customer service team to go up. Building a knowledge management system can stem the tide, keeping your customers happy and ensuring your support agents can focus on more important tasks. Create granular content.

Feedback Software 85

Feedback Software Analytic Tools Research Software Data Visualization 85

Userpilot

APRIL 3, 2024

A resource center is a central hub of resources that helps your customers solve problems and learn more about your product. It reduces the load on your support team and improves customer satisfaction by providing self-service support. TL;DR A resource center provides tailored content to aid users in problem-solving your product.

Feedback Software 92

Feedback Software Analytic Tools Research Software Data Visualization 92

Alchemer Mobile

JULY 15, 2020

From the very beginning of COVID-19, Dunkin’ has been a fantastic case study of how a large enterprise brand can quickly adapt to external variables and changing customer behavior. What is your team doing to focus on reopening efforts? What new features have you rolled out in response to COVID-19?

User Testing 241

User Testing Customer Experience Customer Feedback Enterprise 241

UX Studio

APRIL 29, 2019

This case study reports on how we helped optimise their search engine. This type of initial confusion in the user’s head was one of our main challenges. First, our goal was to increase the number of direct bookings/inquiries users made with suppliers, and getting to know the users better a. So, let’s dive in!

UX 63

UX Engineering User Testing Reporting Tools 63

Userpilot

DECEMBER 20, 2022

This makes it crucial for them to map their marketing efforts based on the customer journey and grow the business efficiently. A marketing funnel is a visualization of a customer’s journey with your business, from acquiring them to turning them into loyal brand advocates. What is a marketing funnel?

Feedback Software 94

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 94

Userpilot

OCTOBER 6, 2023

It attracts people (who’d otherwise be strangers) to become your customers. It helps you visualize the customer journey. TL;DR A B2B marketing funnel is a framework that helps product marketers streamline the customer journey, from their initial awareness of your product until they finally make a purchase.

B2B 101

B2B Analytic Tools Feedback Software Data Visualization 101

Userpilot

OCTOBER 4, 2022

Looking for some customer retention examples to inspire your strategy? You’ll also learn how to use customer retention software to maximize your retention game. You’ll also learn how to use customer retention software to maximize your retention game. Apple uses social media and other channels to respond promptly to customers.

Feedback Software 92

Feedback Software Customer Experience Customer Feedback Data Visualization 92

UX Studio: Product Management

MAY 23, 2018

So why did we work three times longer on this business website design? Let’s see what happened during all this time! The UX researcher held responsibility mainly for finding user needs (mostly usability wise) and aligning the needs with the business goals. We gathered information about the market, the product and the users.

User Testing 95

User Testing UX Research Software Product Research 95

Userpilot

NOVEMBER 1, 2022

Personalized customer service is a secret ingredient for improving customer engagement , retention, and loyalty. In this article, we’ll cover: What personalized customer service is and why it’s beneficial in SaaS. 7+ customer service personalization strategies. Customers expect a personalized experience.

Data Visualization 95

Data Visualization Feedback Software Analytic Tools Research Software 95

Userpilot

MARCH 6, 2024

Why it is important for your product management efforts. TL;DR The product funnel is a framework outlining the stages of the customer journey , starting from its discovery and ideally leading to customer loyalty and advocacy. This helps create user personas. Its different stages. Key metrics to track at each stage.

Analytic Tools 87

Analytic Tools Data Visualization Research Software Onboarding KPIs 87

Mixpanel

APRIL 18, 2024

For one, in an ideal scenario, any new feature release requires a healthy amount of testing and, unlike B2C companies which build for general consumers and might have millions of users, most B2Bs are lucky to have a few thousand people regularly using their products. B2B launches are very much a cross-functional effort.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

Userpilot

NOVEMBER 28, 2022

Did you know reengaging churned customers is possible? Companies lose revenue because they mistakenly think churned users are gone forever. This article shows the common reasons for churn, outlines ten ways to get your users back, and the right engagement software to use. Reasons for churn: Poor onboarding experience.

Feedback Software 93

Feedback Software Analytic Tools User Friction Customer Feedback 93

Userpilot

JUNE 29, 2023

Knowledge is power and user documentation is necessary for building it. This comprehensive guide will enable proactive product managers to figure out exactly how to craft documentation that will help users solve their problems and delight them. What is user documentation? But great documentation doesn’t happen by accident.

Document 87

Document Analytic Tools Feedback Software User Testing 87

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. Customer acquisition costs, retention /churn rates, net promoter scores, and monthly recurring revenue growth are the main KPIs you can use to measure your B2B marketing performance. What is B2B marketing? B2B vs. B2C marketing.

B2B 101

B2B User Testing Research Software Analytic Tools 101

Userpilot

NOVEMBER 22, 2022

How can your product marketing team ensure you create the right content to help customers get value? With a well-defined customer education strategy. In this article, we’ll cover: What a customer education strategy is and what it includes. The main benefits of creating a customer education program.

Education 92

Education User Testing Customer Feedback Customer Experience 92