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Small Cosmetic Brand Product Managers Are Changing The Business

The Accidental Product Manager

New beauty brands have shown up in the market being driven by millennial buyers who buy more cosmetics and skin care than any other demographic. These brands have seen huge growth over the past few years, grabbing market share from the big, established names. The gains made by new brands have not been confined to the prestige niche.

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15 B2B Marketing Strategies to Drive Conversion and Growth

Userpilot

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! B2C marketing.

B2B 105
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User Engagement, Customer Goals and a Sustainable Growth Strategy

Product Management University

Last but not least, check out our brand new lineup of training programs and flat rate fee structure. Developing a Sustainable Growth Strategy: What Got You Here Won’t Get You There! This month we focus on user engagement as a leading indicator of customer value and the subsequent impact on retention and recurring revenue.

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How to Become a Product Lead Without Experience

The Product HQ

A product lead or the lead product manager is often an experienced senior professional who drives the product strategy, leading and supervising a product team. Enroll in our top-rated certifications to master product management concepts along with the hard and soft skills needed.

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489: Product Portfolio Management: Third of Seven Knowledge Areas of Product Mastery – with Chad McAllister, PhD

Product Innovation Educators

This article explores the fundamentals of portfolio management, its goals, and frameworks for structuring portfolios, and provides insights on aligning product innovation projects with organizational strategy. They can articulate how their projects contribute to the overall portfolio value and align with the organization’s strategy.

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How to Become a Machine Learning Product Manager With Experience

The Product HQ

Our PMHQ Technical Product Manager Certifications help you learn a wide range of key technical skills to create high-performing software solutions. Therefore, once you’ve undergone training and achieved certification, the next step of the process is to put everything you’ve learned into action.

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Harness Data to Help You Define a Partner Channel Upsell Strategy

Gainsight

Probably the first word that comes to mind when you talk strategy in growing revenue through the channel is upsell. But not all of your partners are ready to tackle an upsell strategy. You can also see which partners take advantage of co-branding. Some engagement metrics to consider: clicks and average time on pages.