Intercom, Inc.
NOVEMBER 4, 2021
You wouldn’t expect to find a Brand Studio at every tech startup, but then again, we’ve always enjoyed doing things a little bit differently. And lately, they’ve been quite busy with our brand refresh project. In this episode of Inside Intercom, we chat with some of the team behind the brand: Scott Smith , Creative Director.
Userpilot
MARCH 29, 2024
What do we learn from the best brand activation examples? Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy.
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Intercom, Inc.
DECEMBER 4, 2019
One of the biggest determining factors of a company’s success is the clarity of its message, and how that clarity comes across in every interaction across the product and brand. Consumers want to have relationships with companies much like they have relationships with people. Great companies are built on relationships.
The Product Coalition
MARCH 29, 2022
You should put some effort and resources into your social media branding. According to most business and consumer marketers who know the statistics, social media is crucial to building a brand. More than 80% of consumers are likely to evaluate brands they follow on social media for solutions. What is Branding?
Speaker: Jeremy Boudinet, Marketing Manager, Nextiva
Customer reviews and referrals are invaluable assets to a company--with them, you can build a worthy reputation, attract new customers, and improve your CX. Making a customer want to advocate for your brand takes passion, personalization, and gratitude: all things that can be gracefully elicited throughout the customer journey map.
The Accidental Product Manager
FEBRUARY 7, 2022
Cosmetic product managers are going after millennials Image Credit: Albert Lugosi. Well, it turns out that in the cosmetics business product managers at some of the smaller firms are in the process of changing how things are done. The new brands are connecting with a new generation in a number of new ways.
Mixpanel
APRIL 20, 2023
If brands of the past were static, today’s brands are treated as living beings. Today’s brands are built differently: They’re open, collaborative, built with networks, and must adapt every few years versus every decade. Brands are not built like Coca-Cola anymore. What is a brand? Strange times.
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