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Introducing Intercom SMS: Connect, engage, and activate with two-way SMS

Intercom, Inc.

That means customer data, conversation histories, and context – all in one place. Some 85% of business respondents agree that their customers prefer helpful context to follow them from channel to channel for a seamless brand experience. Targeted and personalized outbound messaging. Transactional.

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Media Apps: 2020 Mobile Customer Engagement Benchmarks

Alchemer Mobile

So, what can these brands do to capture, analyze, and act on these changing customer behaviors? When you have solid benchmarks to measure against, they can help you make sense of your own data and answer these questions. ?Download Data included in the report: The profile of an average app in the Media category.

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First-Party Analytics: How to Collect and Interpret Data for Actionable Insights

Userpilot

As third-party data becomes less reliable, first-party analytics are going to shape most business decisions going forward. And the transition is already happening, as 88% of marketers think first-party data is more important now than a couple of years ago. Third-party data, on the other hand, is directly bought from different sources.

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Closed-Loop Analytics for SaaS: How to Bridge the Data Gap

Userpilot

Today, we’ll be focusing on closed-loop analytics and how they can help you better manage and benefit from data! TL;DR Marketing and sales teams have different goals, which is why they often have different data sources or metrics. The key is to share data between the teams anyway. What are closed-loop analytics?

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Clearbit’s Matt Sornson on driving growth with data and content

Intercom, Inc.

When used correctly, data can powerfully enrich sales and marketing efforts and help any business fuel growth. But all too often, companies fall into the trap of using partial or old data to drive major decisions. Companies commonly make the mistake of using expired or partial data from a small subset of users to justify big decisions.

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Built for you: Deeper insights, stronger customer engagement, integrations, and more

Intercom, Inc.

Additionally, customize the pointer size and position, as well as button text and colors, to make sure your tours match your company branding. Customize your outbound emails with email editor improvements. Improvements to the email editor mean you get more control over the outbound emails you send. Optimize your configuration.

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Travel Apps: 2020 Mobile Customer Engagement Benchmarks

Alchemer Mobile

One of the primary locations that travel brands interact with customers is through their mobile apps. If you’re a product manager or mobile marketer for a travel brand, put yourself in your customer’s shoes. Data included in the report: The profile of an average app in the travel category. Customer sentiment distribution.

Travel 147