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418: Telling the product and brand story – with Sarah Panus

Product Innovation Educators

Insights on brand storytelling for product managers. This is a branding and messaging issue. We have to tell the product and brand story effectively. Sarah also speaks on topics for humanizing your brand. 2:14] What is brand storytelling? Brand storytelling educates, entertains, and inspires your audience.

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The decade software ate the world

Intercom, Inc.

And then there’s messaging. Consider WhatsApp, founded in 2009 and now hosting more than 65 billion messages every day. In China, WeChat, which launched in 2011, sends about 45 billion messages every day. The era of the smartphone can also be seen as the era of personal messaging. The impact of social media.

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4 Ways to Improve In-App CX with Onboarding Techniques 

Alchemer Mobile

This initiative results in 900,000 app downloads in less than a year, a 130 percent boost in online sales, and a 76 percent increase in app usage. Scenario 2: The winning hand lied in the brand’s ability to think on their feet and implement efforts to elevate the overall customer experience. What are their goals/aspirations?,

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Start your marketing with why: Getting your story right

Intercom, Inc.

The result is that differentiating yourself on product alone is harder than ever. Differentiation: In a crowded market, your features can help you stand apart from the competition. Want to learn more about how to build your brand and sell more products in a non-spammy way? But SaaS has changed that.

Marketing 223
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AI-Washing

Mironov Consulting

  8000 downloads, 2000 trial users!    What is the cost in brand reputation/user frustration for bad answers or recommendations?    All limitations and caveats will be forgotten.    (“Look how much industry attention we’ve gotten!    99.95%?”   In how many steps? 

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How Behavioral Cohorts Unlock the Customer Lifecycle

Amplitude

In leveraging your existing behavioral data, you can also design meaningful experiences within your product, deliver personalized messages to your users, and run well-informed experiments to improve how you acquire, engage, and retain your users. Within conversion , differentiating your product from your competitors is key.

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13 Brand Activation Examples From Famous Brands to Inspire You

Userpilot

What do we learn from the best brand activation examples? Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy.

Branding 105