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Meet the team: Intercom’s Brand Studio on evolving our brand

Intercom, Inc.

You wouldn’t expect to find a Brand Studio at every tech startup, but then again, we’ve always enjoyed doing things a little bit differently. And lately, they’ve been quite busy with our brand refresh project. In this episode of Inside Intercom, we chat with some of the team behind the brand: Scott Smith , Creative Director.

Branding 222
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53 Questions Developers Should Ask Innovators

TechEmpower - Product Management

Can you provide specific examples of different types of customers, what they need, and what the system will do for them? How will you differentiate from these? What’s the state of those systems? Where do you stand on your brand? Do you have a name, a logo, and have you thought about brand positioning?

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Post-Pandemic Mobile App Improvement Strategies by Industry | Travel & Hospitality, Retail & Shopping, Food & Drink

Alchemer Mobile

Almost all apps have experienced one of three significant changes to their DAU due to COVID-19: massive drops, huge spikes, or higher frequency of app usage. Almost all of our customers’ apps have experienced a significant change in their DAU due to COVID-19. So, what are Travel and Hospitality brands to do? Huge spikes.

Travel 246
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How to Conduct a Brand Research – Practical Guide with a Case Study

UX Studio

Still, how users react to your brand strategy lies relatively out of your hands. Words, logos, brand colours just trigger things – their power resides in associations. Previous experience with a specific brand deeply influences the way people perceive it. Let’s jump into branding research! Takeaways on branding research.

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Product Positioning for Product Managers

Department of Product

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning. But the mission includes a twist.

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Unlocking the Power of Customer Journey Optimization: An Ultimate Guide

Userpilot

Customer journey optimization refers to the strategic process of analyzing and enhancing a customer's entire experience with a brand. The goal is to meet and exceed customer expectations at every stage, from initial brand awareness to advocacy and loyalty. Tactics include content marketing, SEO, social media, and advertising.

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Conducting User Research in Product Management

The Product Guy

Each Session of the program runs for 6 months with paired individuals… Conducting regular 1-on-1 mentor-mentee chats Sharing experiences with the larger Product community Participating in live-streamed product management lessons and Q&A. Jordan Bergtraum VP Product Management, ServiceChannel.