NextBigWhat

DECEMBER 28, 2020

As everything around us evolves, the product management role will get to play a crucial role in shaping up the new (digital) world. NoCode + API Product Management. It’s time to stitch them together and I believe, NoCode Product Management is going to be a crucial role in enabling businesses to go digital.

Research Software 137

Research Software Feedback Software User Testing Product Management 137

Userpilot

OCTOBER 21, 2022

Does it have anything to do with the Minimum Viable Product? Why would you care about MVE as a product manager ? Minimum Viable Experience (MVE) describes how your users must feel when they interact with your product to stay with the company and keep using the product. What is a Minimum Viable Experience (MVE)?

Customer Experience 98

Customer Experience Onboarding KPIs User Testing Customer Feedback 98

Sachin Rekhi

AUGUST 7, 2019

Positioning, while classically considered part of the marketing world, is absolutely essential for every product manager to understand. Positioning refers to the place that a brand occupies in the minds of customers and its perceived differentiation from its competitors.

Positioning 108

Positioning Product Management Product Manager User Testing 108

Product Innovation Educators

FEBRUARY 7, 2022

The value of patents and trademarks for product managers. Today we are talking about what product managers and leaders should know about intellectual property (IP) protection. Summary of some concepts discussed for product managers. [4:48] Patents protect products. Trademarks protect branding. [7:13]

Artificial Inteligence 93

Artificial Inteligence Product Management Product Manager Differentiation 93

NextBigWhat

DECEMBER 5, 2021

An amazing product, not a good product. You can’t be a brand with just using stock imagery, and it goes the same for product. 99% of entrepreneurs in CPG fail because they don’t build a BRAND, even if they had a good product. An amazing product, not a good product.

Branding 52

Branding Differentiation Messaging Customer Experience 52

The Product Coalition

AUGUST 23, 2023

By the look on the face of the product manager asking me, she didn’t want a canned answer; she was looking for a reason to believe, to rekindle her energy. I knew why the company existed, but I never thought about the purpose behind the product other than the problem it solved for the customer and the value it delivered.

Weak Development Team 130

Weak Development Team Customer Experience Technical Review Customer Feedback 130

TechEmpower - Product Management

JULY 24, 2023

How will you differentiate from these? Where do you stand on your brand? Do you have a name, a logo, and have you thought about brand positioning? Do you have a name, a logo, and have you thought about brand positioning? What are some examples of similar brands? A Product Manager? will you leverage?

Reporting Tools 208

Reporting Tools Analytic Tools Development CTO Coach 208

The Accidental Product Manager

APRIL 19, 2021

If there is one job that most product managers would not want to have these days, it would to be a product manager for an independent book store. However, independent bookstores are still in business and it’s because of what their product managers have done that they are still around.

Books 118

Books Product Management Product Manager Events 118

The Product Coalition

DECEMBER 11, 2023

However, despite a strong, socially motivated purpose, TOMS struggled due to a lack of focus on business value and product differentiation. TOMS failed to align purpose, business value, and product — all contributors to its downfall. You need both.

Roadmap 126

Roadmap Healthcare Reporting Tools Software Review 126

Userpilot

OCTOBER 13, 2022

How can product managers avoid building parity products? We talk about product parity or brand parity when a brand’s product offers exactly the same functionality as competing products. Product parity also limits your marketing and branding strategies. Let’s do it!

Product Research 98

Product Research User Testing Feedback Software Research Software 98

Pragmatic Marketing

MAY 23, 2017

Put another way: Your personal brand is more important than ever. You are a product. And if you are the product, why not manage your personal brand like a product? Your Career and the Product Lifecycle. The key is to create long-term extensibility for your brand. You As the Product.

Branding 70

Branding Product Research Roadmap Customer Experience 70

The Product Coalition

JULY 27, 2021

How to differentiate and build a competitive advantage that you can sustain and defend over time Photo by Pavel Danilyuk from Pexels Creating your product strategy is hard work. Public domain photo via Wikimedia They use the example of the Saturn car created by General Motors as a separate brand in the 80s.

Product Strategy 147

Product Strategy Strategy Differentiation Customer Feedback 147

UX Studio

APRIL 25, 2019

Still, how users react to your brand strategy lies relatively out of your hands. Words, logos, brand colours just trigger things – their power resides in associations. Previous experience with a specific brand deeply influences the way people perceive it. Let’s jump into branding research! Takeaways on branding research.

User Testing 73

User Testing Product Research Research Software Data Visualization 73

Product Management Unpacked

AUGUST 8, 2018

Recently a CEO asked me if the marketing department should include product management and marketing communications. His concern was that internet/digital marketing had become so complex and such a huge task that having the responsibility of both marketing communications and product management would be difficult.

User Testing 101

User Testing Product Management Product Manager Reporting Tools 101

Roman Pichler

AUGUST 11, 2020

Additionally, strengthen your ability to guide the stakeholders and dev teams : Increase your referent power and earn people’s trust, strengthen your product management expertise, and lobby for more management support. 59; Boost Your Product Leadership Power and How to Lead in Product Management , pp.

Vision 303

Vision User Testing Research Software Product Research 303

Sachin Rekhi

JUNE 20, 2016

As the product management role has become far more popular here in Silicon Valley and at technology firms in general, we’ve started to see specialization in the role begin to emerge. I’ve had the opportunity to serve in many distinct product roles as well as lead hiring for such roles as well. Innovators.

User Testing 164

User Testing Customer Experience Analytic Tools Product Research 164

Alchemer Mobile

SEPTEMBER 3, 2020

So, what are Travel and Hospitality brands to do? Here are our top recommendations for Travel and Hospitality brands at this time: Focus on reducing customer churn and boosting loyalty. From account creation to browsing to checkout to shipment tracking, digital is the only place customers are experiencing your brand at the moment.

Travel 246

Travel Feedback Software Research Software Data Visualization 246

Department of Product

JULY 29, 2022

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning.

Positioning 52

Positioning Feedback Software Product Management Product Manager 52

The Product Coalition

JUNE 1, 2020

You don’t need to be a data scientist to be a product manager. You don’t need to have any serious data analysis experience to start your product management path. But the best products are data-driven products, which means you need to get comfortable with handling data on a day-to-day basis. Don’t believe us?

Data Visualization 78

Data Visualization User Testing Product Management Product Manager 78

The Accidental Product Manager

MAY 18, 2020

Product managers need to find a way to redefine the brand Image Credit: Arturo de Albornoz. Can you think of any job that would be more delicious than being a product manager for a pizza chain? It seems as though almost overnight what had been a pretty easy product manager job suddenly became very difficult.

Product Management 65

Product Management Product Manager Advertising Management 65

Alchemer Mobile

JANUARY 21, 2021

At this point, thousands of retailers have implemented some sort of buy online, pick up in-store (BOPIS) strategy, and consumers have come to expect it from big and small brands alike. By eliminating third-party variables like shipping carriers, brands can gain more control over the entire customer experience.

User Testing 182

User Testing Customer Experience Customer Feedback Research Software 182

Roman Pichler

OCTOBER 6, 2020

For example, generate revenue or meet a profit margin, reduce cost, or develop the brand? Will the product make a positive impact on people’s lives, the wider society, and the planet, or will it at least not cause any harm ? I find it helpful to distinguish two types of product discovery: timeboxed and continuous discovery.

Product Research 268

Product Research Technical Review Feedback Software Research Software 268

Business of Software Conference

MAY 18, 2023

I had a conversation with April Dunford recently to discuss her brand new talk for BoS USA 2023 and the question of why positioning fails in sales came up a lot… April’s obviously awesome by the way. Product management need to know the story so they can go back and talk to their customers and teams.

Positioning 97

Positioning Differentiation Customer Feedback Customer Experience 97

Userpilot

SEPTEMBER 4, 2023

Customer journey optimization refers to the strategic process of analyzing and enhancing a customer's entire experience with a brand. The goal is to meet and exceed customer expectations at every stage, from initial brand awareness to advocacy and loyalty. When implemented effectively, it transforms businesses.

Data Visualization 98

Data Visualization User Testing Analytic Tools Customer Feedback 98

Alchemer Mobile

JULY 13, 2021

Focusing on product experience allows companies to deliver more value to customers and to increase their lifetime value. A good product experience is the primary driver behind product differentiation and ultimately, lasting customer satisfaction (measured through CSAT and NPS ) and loyalty.

Customer Experience 230

Customer Experience User Testing Onboarding KPIs Product Research 230

The Product Guy

SEPTEMBER 27, 2016

Each Session of the program runs for 6 months with paired individuals… Conducting regular 1-on-1 mentor-mentee chats Sharing experiences with the larger Product community Participating in live-streamed product management lessons and Q&A. Jordan Bergtraum VP Product Management, ServiceChannel.

Research Software 148

Research Software User Testing Analytic Tools Product Research 148

Userpilot

DECEMBER 13, 2023

A robust UX strategy is also a valuable differentiator helping you stand out in competitive markets. This translates into higher customer satisfaction and brand loyalty. Consequently, it can differentiate your product in the market and give you an edge over competitors. Here’s how to do it, step-by-step.

Research Software 104

Research Software Analytic Tools Feedback Software User Testing 104

Userpilot

JANUARY 23, 2024

In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. TL;DR Product positioning is about defining your product’s place in the market to attract customers and enhance brand identity.

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

Userpilot

NOVEMBER 19, 2022

What is product service management? How is it different from product management ? Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. Product service management vs product management.

Data Visualization 98

Data Visualization User Testing Research Software Feedback Software 98

Product Innovation Educators

JULY 4, 2022

How product managers can get customer insights from a community to create a competitive advantage. The leading brand cost about $150. I tried a brand that was new to me offering a wifi camera for $29. The highly rated and recognized brand was about $800. Summary of some concepts discussed for product managers. [3:15]

Artificial Inteligence 108

Artificial Inteligence User Testing Feedback Software Customer Feedback 108

The Product Coalition

SEPTEMBER 3, 2019

It’s now a vital capability for brands and it’s forecasted to total 100 million jobs by 2050. But UX is about human-centred design, no matter the product nor the audience, creating services that help people in one way or another. Karen Katz, CEO of Neiman Marcus Group sums this up perfectly: “We are one brand to our customers.

User Testing 60

User Testing UX Product Research Data Visualization 60

Mind the Product

MAY 5, 2020

Ahead of the ninth Global Accessibility Awareness Day (GAAD) on May 21st and, at a time where digital products are very much in the spotlight, we’re digging deep into accessibility to better understand how we, as product managers, can improve our digital products. What’s right for my product?

Reporting Tools 112

Reporting Tools Research Software Product Management Product Manager 112

ProductPlan

MARCH 17, 2020

A strategic product manager (PM) is responsible for shaping and sharing a strategic vision for a product, and yet—oddly enough—finding time for strategic activities can be a very real challenge. So, how does a product manager take ownership of more than just backlog management? Product Vision.

Outbound 74

Outbound Product Management Product Manager Inbound 74

Userpilot

NOVEMBER 30, 2023

How do product managers identify market gaps? Competitor analysis enables PMs to find areas where rivals fail customers and develop sound positioning and differentiation strategies. Study successful products from international markets to see if you can replicate their success in your local market. Let’s get into it!

User Testing 105

User Testing Data Visualization Feedback Software Research Software 105

The Product Guy

APRIL 4, 2017

In a recent live stream from one of our mentors of The Product Mentor , Chris Butler, lead a conversation around “Business Development vs. Product Management”. We are always looking for more product mentors from all around the world. About The Product Mentor. Jordan Bergtraum VP Product Management, ServiceChannel.

Analytic Tools 107

Analytic Tools Research Software CTO Coach Development 107

BrainMates

DECEMBER 12, 2019

More and more companies and brands are defining their purpose and using it as a guide to how they do business. For those companies that do this well it has a positive impact on their overall business success – through enhancing their brand (and hence sales) and through a greater ability to attract and retain talented staff.

Product Management 52

Product Management Product Manager Reporting Tools Weak Development Team 52

The Product Guy

OCTOBER 25, 2016

Each Session of the program runs for 6 months with paired individuals… Conducting regular 1-on-1 mentor-mentee chats Sharing experiences with the larger Product community Participating in live-streamed product management lessons and Q&A. Jordan Bergtraum VP Product Management, ServiceChannel.

Analytic Tools 142

Analytic Tools Research Software CTO Coach Fractional CTO 142