Roman Pichler

MARCH 14, 2023

The business benefits, finally, might be to create a new revenue stream, diversify the business, or develop the company brand. It’s a tool I have developed specifically to help people describe the vision and strategy of their products. Is your product still sufficiently differentiated ?

Product Strategy 297

Product Strategy Strategy Vision Product Research 297

Userpilot

MAY 30, 2022

The quality and the brand-focused segment is comprised of businesses that want the best product and are prepared to pay for it. There are numerous tools in the market that can help you segment customers based on their needs. The 3 best tools are Userpilot , Baremetrics, and Segment. Quality and brand-focused segment.

Data Visualization 98

Data Visualization Feedback Software Research Software Analytic Tools 98

The Product Coalition

JULY 27, 2021

How to differentiate and build a competitive advantage that you can sustain and defend over time Photo by Pavel Danilyuk from Pexels Creating your product strategy is hard work. Public domain photo via Wikimedia They use the example of the Saturn car created by General Motors as a separate brand in the 80s.

Product Strategy 147

Product Strategy Strategy Differentiation Customer Feedback 147

The Product Coalition

AUGUST 23, 2023

A few points to consider: 91% of consumers are likely to switch to a brand or product that supports a good cause, given a similar price and quality. 74% of consumers expect brands to take a stand on important issues. This pivot marked the birth of Slack, a tool that would go on to revolutionize workplace communication.

Weak Development Team 133

Weak Development Team Customer Experience Technical Review Customer Feedback 133

Userpilot

SEPTEMBER 4, 2023

Customer journey optimization refers to the strategic process of analyzing and enhancing a customer's entire experience with a brand. The goal is to meet and exceed customer expectations at every stage, from initial brand awareness to advocacy and loyalty. When implemented effectively, it transforms businesses.

Data Visualization 97

Data Visualization User Testing Analytic Tools Customer Feedback 97

Userpilot

OCTOBER 13, 2022

We talk about product parity or brand parity when a brand’s product offers exactly the same functionality as competing products. Product parity also limits your marketing and branding strategies. In fact, the only differentiator you can use to stand out from competing parity products is price.

Product Research 98

Product Research User Testing Feedback Software Research Software 98

Pragmatic Marketing

MAY 23, 2017

Put another way: Your personal brand is more important than ever. And if you are the product, why not manage your personal brand like a product? When you finish college, you have some tools, but you lack real-world, hands-on experience. The key is to create long-term extensibility for your brand. You are a product.

Branding 70

Branding Product Research Roadmap Customer Experience 70

UX Studio

APRIL 25, 2019

Still, how users react to your brand strategy lies relatively out of your hands. Words, logos, brand colours just trigger things – their power resides in associations. Previous experience with a specific brand deeply influences the way people perceive it. Let’s jump into branding research! Takeaways on branding research.

User Testing 73

User Testing Product Research Research Software Data Visualization 73

Intercom, Inc.

MARCH 28, 2022

As a result, digital technologies are being seen as the critical differentiators they are. But as with all technology, the right tools are only half the battle: you also need to ensure you’re using them in service of the right goals. Embracing digital: from survival to thriving in the post-COVID-19 world. More on that later.).

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

UX Studio

SEPTEMBER 26, 2018

7 typographic tools that increase legibility. What typographic tools can increase the overall legibility of a text? What typographic tools can increase the overall legibility of a text? A great fit regarding the style and personality of the brand. Perhaps branding guidelines, etc. First of all, the font.

Research Software 90

Research Software User Testing Web Development Web Developers 90

Roman Pichler

AUGUST 11, 2020

While I wrote the article for people who work with the product vision board, I hope that it will also be useful for readers who use another product strategy tool like the value proposition canvas or the lean canvas. Solution : To address the first cause, perform competitor research and apply a tool like the Strategy Canvas or E-R-R-C grid.

Vision 300

Vision User Testing Research Software Product Research 300

Pragmatic Marketing

MAY 23, 2017

I’ve seen brands throw millions of marketing dollars at products that ultimately flopped. And that bad marketing or branding could sabotage the success of your products? Breakdowns occur when little thought is given to customer/message fit and how to talk about that product and its brand.

Branding 70

Branding User Testing Marketing Airlines 70

Userpilot

DECEMBER 13, 2023

A robust UX strategy is also a valuable differentiator helping you stand out in competitive markets. This translates into higher customer satisfaction and brand loyalty. Consequently, it can differentiate your product in the market and give you an edge over competitors. Ready to build your own UX strategy?

Research Software 104

Research Software Analytic Tools Feedback Software User Testing 104

Intercom, Inc.

OCTOBER 22, 2020

Today, numerous studies echo this sentiment: a recent report from Forrester found that brands with a superior customer experience bring in 5.7 And a recent study from Deloitte found that two-thirds of customers will switch brands entirely due to a poor customer experience. times more revenue than their competitors.

Data Visualization 218

Data Visualization Reporting Tools Customer Experience Customer Feedback 218

UX Planet

DECEMBER 21, 2023

If you’re a UI/UX designer seeking inspiration, or a product owner aiming to propel your brand into the future, join us on a journey through the design trends of 2024. In this article, we delve into the cutting-edge technologies, styles, and tools set to redefine the digital experience, offering solutions and opportunities for growth.

UX 82

UX Analytic Tools Data Visualization Artificial Inteligence 82

Intercom, Inc.

SEPTEMBER 22, 2020

Old communication tools, like email and forms, simply don’t match the ways modern customers want to talk, connect, and receive help. At the time, the advent of modern technology, like caller ID, spam protection software, and ad blockers, offered a way to finally dodge brands’ non-relenting bids for attention.

Inbound 211

Inbound Outbound Reporting Tools Customer Experience 211

Intercom, Inc.

FEBRUARY 9, 2021

According to a Microsoft Global State of Customer Service report , 90% of respondents said that customer service is an important factor in their choice of, and loyalty to, a brand. “We’re constantly reviewing CSAT scores and comments, in addition to our internal quality tools to learn, iterate and improve”.

User Testing 222

User Testing Reporting Tools Customer Feedback Customer Experience 222

Roman Pichler

OCTOBER 6, 2020

For example, generate revenue or meet a profit margin, reduce cost, or develop the brand? In order to answer the questions above, you may want to use techniques such as direct observation, user interviews, prototyping, creating a strategy canvas or E-R-R-C grid , and you may capture some of them using a tool like my product vision board.

Product Research 265

Product Research Technical Review Feedback Software Research Software 265

Gainsight

JANUARY 18, 2024

The cost of starting a business is lower than ever, products are commoditized, and markets are saturated, which means achieving true differentiation is tough. So, how can you differentiate your company in this environment? With a top-level CX strategy, the entire customer journey becomes distinctly you—distinctly your brand.

Education 52

Education Customer Experience Data Visualization Advertising 52

Intercom, Inc.

DECEMBER 6, 2022

Whether we’re creating tools that improve personalization or strengthening our privacy and security, Intercom has always been committed to bringing a personal touch to every change we make to our product. Our mission – the change we want to create – is to make internet business personal. A simple example? Add elements of delight.

Artificial Inteligence 129

Artificial Inteligence Feedback Software Data Visualization Customer Experience 129

Userpilot

JANUARY 23, 2024

TL;DR Product positioning is about defining your product’s place in the market to attract customers and enhance brand identity. Quality or prestige-based positioning which targets a luxury or high-quality market segment to position the brand as exclusive. Test and refine the positioning based on customer feedback and key metrics.

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

Mixpanel

MARCH 11, 2024

I did posts like that for seven to nine months, and I remember making a distinct choice to not write at all about data tools or give our “5 things you should learn for your first data hire” or whatever because that kind of content was out there already. They helped us establish a brand, and brand matters.”

Data Visualization 52

Data Visualization Leadership Entertainment Analytic Tools 52

Userpilot

OCTOBER 25, 2022

Product differentiation and positioning are important aspects of strategic product management because they allow you to build a product that meets the needs of the right customers in the right market and stand out from the crowd. Market research, differentiation, and positioning are necessary to prepare for the product launch.

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Userpilot

NOVEMBER 30, 2023

Canva identified a market need for a user-friendly graphic design tool for non-designers and DocuSign for a secure solution to sign and manage digital documents and contracts. Competitor analysis enables PMs to find areas where rivals fail customers and develop sound positioning and differentiation strategies. Canva is another one.

User Testing 105

User Testing Data Visualization Feedback Software Research Software 105

The Product Coalition

FEBRUARY 8, 2022

We can synthesise and visualise our problem discovery using various tools such as: User Persona Customer Profile Empathy Map Problem Statement Canvas Step 2. It might generate brand new value for them or reduce the pain they currently experience. It’s similar to creating brand new attributes in Strategy Canvas. Delighters ?—?are

Framework 174

Framework User Testing Product Research Research Software 174

Userpilot

SEPTEMBER 4, 2023

Customer journey optimization refers to the strategic process of analyzing and enhancing a customer’s entire experience with a brand. The goal is to meet and exceed customer expectations at every stage, from initial brand awareness to advocacy and loyalty. When implemented effectively, it transforms businesses.

Data Visualization 52

Data Visualization User Testing Analytic Tools Customer Feedback 52

Userpilot

APRIL 19, 2024

To calculate Net Promoter Score , you need to subtract the percentage of detractors (score 0-6) from the percentage of promoters (score 9-10), with passives (score 7-8) excluded from the calculation, making it a clear indicator of customer sentiment towards a brand. Imagesource: SmartKarrot.

Data Visualization 52

Data Visualization Customer Feedback User Testing Feedback Software 52

Intercom, Inc.

JANUARY 24, 2023

Market All business messengers had become homogenised, we needed to differentiate. Customers Mature brands want deep visual customisation, so that Messenger feels native to their business. We also partnered with customers to show how the new Messenger could be tailored to their unique brand.

Vision 118

Vision Feedback Software Customer Experience User Testing 118

Userpilot

FEBRUARY 25, 2024

It also enhances customer experience and boosts customer satisfaction , which are priceless for reducing churn and building brand loyalty. Reducing friction fosters product and brand loyalty. Provide excellent customer service Good customer service is an essential tool in your fight against friction. Path analysis in Userpilot.

Data Visualization 102

Data Visualization Analytic Tools Research Software User Friction 102

Alchemer Mobile

JULY 16, 2019

Scenario 2: The winning hand lied in the brand’s ability to think on their feet and implement efforts to elevate the overall customer experience. These are just a few examples of how brands are bending backward, forwards, and everywhere in between to enhance their customer experience. What are their goals/aspirations?,

Analytic Tools 159

Analytic Tools Research Software Feedback Software Data Visualization 159

Userpilot

NOVEMBER 19, 2022

The benefits of embedding a product service management role in your organization include improved differentiation thanks to ongoing incremental innovation. Apart from price, we can differentiate our products based on superior design, quality, reliability, or services you provide. Act as brand managers. And never stop innovating.

Data Visualization 98

Data Visualization User Testing Research Software Feedback Software 98

Intercom, Inc.

NOVEMBER 3, 2022

Natasha Ratanshi-Stein is the founder of Surfboard , a software company that offers scheduling tooling for customer support teams. Whether you’re fully remote or not, setting up the right tools and processes will help you manage your team collaboratively and productively without resorting to intrusive surveillance. Natasha: For sure.

Feedback Software 206

Feedback Software Research Software Customer Experience User Testing 206

Intercom, Inc.

DECEMBER 2, 2019

In a similar vein, 70% of end users say they feel more loyal to companies that provide support in their native language; there’s also massive upside to doing so if you consider another survey which found that 67% of customers are willing to switch brands due to a poor customer experience. What’s causing the disconnect?

Customer Experience 209

Customer Experience Research Software User Testing Technical Review 209

Intercom, Inc.

SEPTEMBER 21, 2022

Poor support tools and tech stacks are slowing teams down. The tools that support teams use are often clunky and outdated. Clunky legacy support tools make it hard for support agents to find the right information quickly. Plus it’s an amazing way to differentiate against the competition. Which grows loyalty….

Research Software 118

Research Software User Testing Customer Experience Vision 118

UX Planet

DECEMBER 15, 2023

That is why storytelling is a powerful tool that designers must leverage to transform routine digital interactions into extraordinary, unforgettable experiences. That is why professional UX designers employ “user personas,” a valuable tool for understanding user needs and demands. But, that’s not enough. The same is true for UX design.

UX 89

UX Research Software Customer Experience Product Research 89

Userpilot

JULY 9, 2023

User experience covers all customer interactions with the brand and focuses on aspects like customer satisfaction, enjoyment, and perception of the product value. User experience, on the other hand, is a wider term describing the emotional aspect users feel during all interactions with the brand. Ready to dive in?

User Testing 98

User Testing Customer Experience Customer Feedback Product Research 98

Amplitude

MAY 6, 2020

So naturally this is where companies are trying to compete and earn our loyalty: by offering differentiated experiences across our connected (and offline) lives, and by using data to better understand our complex relationships with the products we love. Our loyalty must be earned. It’s not a website.

Data Visualization 140

Data Visualization Reporting Tools Analytic Tools User Testing 140