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418: Telling the product and brand story – with Sarah Panus

Product Innovation Educators

Insights on brand storytelling for product managers. This is a branding and messaging issue. We have to tell the product and brand story effectively. Sarah also speaks on topics for humanizing your brand. 2:14] What is brand storytelling? Brand storytelling educates, entertains, and inspires your audience.

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Announcing ‘The Ultimate Guide to Conversational Support’

Intercom, Inc.

In our brand new ultimate guide , you’ll learn how to unlock the power of conversational messenger-based support to achieve that seemingly elusive balance between providing world-class, personal customer experiences and having an efficient team. Chatbot and proactive message templates for providing fast, personal support.

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374: The one marketing communication framework product managers need to know – with J.J. Peterson

Product Innovation Educators

How product managers can move their customers to action using the StoryBrand Framework. Specifically, we will learn about a 7-part framework for marketing communications. Peterson, whose PhD is specifically about the validly and effectiveness of this framework, which has been used by tens of thousands of organizations.

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The ultimate customer support tech stack for 2022

Intercom, Inc.

With a modern conversational support solution, you can combine proactive , self-serve , and human support capabilities, so your team can get ahead of known problems with targeted messages , automatically answer repetitive queries with bots , and quickly resolve complex issues with automation and a human touch. Let’s dive in.

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All walk and no talk? How to grow your product’s voice

Intercom, Inc.

That means building multiple new products, each with their own signature brand voice. As the head of content marketing at eFounders, I’ve come to rely on a loose framework to make these products talk, interact and connect with their users, each with their own, readily recognizable voice. At least not a compelling one.

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How the pandemic has changed customer support forever

Intercom, Inc.

Download your copy of the thought leadership paper now. Messaging is rapidly becoming a key channel for customer support. According to Forrester’s research, prior to the pandemic, messaging was ranked fifth overall in terms of channel usage. Messaging provides a faster, more efficient customer experience.

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The support leader’s guide to proactive support: Provide help before it’s needed

Intercom, Inc.

This is costly not just for your team’s bandwidth and budget – but also for your customers’ satisfaction and overall perception of your brand. Download The Ultimate Guide to Conversational Support. At Intercom, we use a framework called the Conversational Support Funnel to deliver fast, personal support to our customers.