Branding eBook Inbound 
Userpilot
MAY 19, 2021
Do you want to: raise brand awareness? Before we dive into some of our favorite channels out there in 2021, you should first take a look at choosing between inbound or outbound. SaaS Inbound Marketing. Inbound marketing means creating valuable content for your target audience to help them find you themselves.
The Product Coalition
JANUARY 4, 2021
Even if you are advertising in order to build your brand (think Coca-Cola or Nike), you are educating the market on the kind of company you are (or the kind you want to be, but that’s for a different post). Become their trusted advisor, and the rest will follow. So who is right? Let’s start from the beginning.
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The Product Coalition
JUNE 9, 2023
Even if you are advertising in order to build your brand (think Coca-Cola or Nike), you are educating the market on the kind of company you are (or the kind you want to be, but that’s for a different post). Become their trusted advisor, and the rest will follow. So who is right? Let’s start from the beginning.
Intercom, Inc.
APRIL 29, 2021
Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. Blog articles, podcasts, ebooks, and videos have been the bread and butter for content marketers for a long time now.
Intercom, Inc.
NOVEMBER 7, 2019
At first when you have no brand, just a working product and only a handful of customers, you really have to find any opportunity to get your name out there. But we also use new tools such as Intercom to gather intent from inbound leads, or to gather intent from outbound companies that come back to the website. Nico: Correct.
Userpilot
FEBRUARY 4, 2022
This SaaS sales model is often reserved for high-ticket, specialized software — and sales techniques often focus on outbound marketing rather than inbound marketing. Using high-quality articles to build your brand, increase exposure, and get people talking about your product is a prime path towards increasing SaaS sales. Paid search.
Gainsight
SEPTEMBER 22, 2023
HubSpot shot to fame due largely to its laser focus on inbound marketing. Thought leadership can help raise your company’s profile and increase brand—and product—awareness. Learn More Learn more in our new ebook, The Business Case for Digital Customer Education. Apple, for example, sets itself apart with an easy-to-use UI.
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