Pragmatic Marketing

MAY 23, 2017

We all want prospective customers to consider our brand. For many executives and product managers, the decision to focus marketing efforts on brand awareness or lead generation can feel like a constant wrestling match. On the one hand, brand marketing efforts help expand audience size. Brand Awareness. Brand Foundation.

Branding 70

Branding White Paper Customer Experience User Testing 70

UX Studio

APRIL 25, 2019

Still, how users react to your brand strategy lies relatively out of your hands. Words, logos, brand colours just trigger things – their power resides in associations. Previous experience with a specific brand deeply influences the way people perceive it. Let’s jump into branding research! Do research!

User Testing 73

User Testing Product Research Research Software Data Visualization 73

Userzoom

MAY 12, 2020

A 2019 survey identified that 59% of healthcare organizations still lacked a well-defined digital strategy. You can download the complete ebook below…. Download ebook. Site performance improvements to manage the influx of traffic. Establishing metrics for new digital workflows.

Healthcare 95

Healthcare Analytic Tools Research Software User Testing 95

Alchemer Mobile

FEBRUARY 20, 2020

And people are emotionally invested in brands. HIPPOs can derail product progress, throw wrenches in acquisition strategies, and increase churn by overlooking research. So what’s the solution to clearing the noise and enacting a lasting strategy to boost your app’s ratings and reviews?

Feedback Software 147

Feedback Software Research Software User Testing Systems Review 147

Usersnap

SEPTEMBER 2, 2019

Many small businesses fail because they overlook the importance of a customer experience strategy. Why do you need a customer experience strategy? A CX strategy plays a critical role in ensuring the success of your business. Hence, if you have been thinking about investing in a CX strategy, it is time to take action.

Customer Experience 68

Customer Experience Feedback Software User Testing User Friction 68

Userpilot

MARCH 28, 2022

The goal of any marketing strategy is to attract and convert members of your target market into paying customers. The advantages of both marketing strategies. Content marketing involves creating and distributing engaging content to drive product/brand awareness, solve customer pain points, and eventually, generate demand.

Product Marketing 92

Product Marketing Marketing Research Software Feedback Software 92

Gainsight

DECEMBER 1, 2022

As an emergent position in a highly competitive industry, jumping into a leadership role can be intimidating. Here are his top five strategies for landing that CS leadership role: 1. Build Your Personal Brand. To fine-tune that focus, position yourself in the industry. No matter your strategy, be proactive.

Customer Feedback 52

Customer Feedback Customer Experience Leadership Branding 52

Userpilot

JUNE 25, 2021

Do you want to build an efficient SaaS Product Marketing strategy, but are not sure where to start? There is so much involved in creating a great strategy, from target audiences to KPIs to customer journeys, but Userpilot is here to help. What is a product marketing strategy? What is a product marketing strategy?

Research Software 60

Research Software Analytic Tools Feedback Software Onboarding KPIs 60

Userpilot

JUNE 29, 2022

Product storytelling vs. brand storytelling. A more similar concept to the concept of the product story is the brand story. Brand storytelling: The brand story has a similar purpose to the product story, but it emphasizes the human element of the brand. Narrate the product strategy. What led you to trust us?

Feedback Software 95

Feedback Software User Friction User Testing Customer Experience 95

Alchemer Mobile

MARCH 17, 2020

In 2020, PMs play a massive role in product strategy and determining the overall customer experience. Given this, product managers are being trusted with more and more responsibility to push the brand vision forward and maintain focus throughout quickly-changing priorities. Challenge #7: We don’t get enough customer feedback.

User Testing 147

User Testing Feedback Software Technical Review Customer Experience 147

The Product Coalition

DECEMBER 11, 2023

But I have put that aside, accepted her kind offer to join for free, took a brand new notebook, and set out to learn. See if you can identify more such customers within the ones in your pipeline and if your assumptions about them being most suitable for the product continue to provide positive signals. I totally missed that!

User Testing 78

User Testing Product Marketing Marketing Customer Experience 78

Gainsight

SEPTEMBER 22, 2023

Three ways: It creates a competitive advantage, positions you as a thought leader, and speeds up—and streamlines—the buying process. Sure, they position themselves differently, and the feature sets aren’t carbon copies. Thought leadership can help raise your company’s profile and increase brand—and product—awareness.

Education 52

Education User Friction Customer Experience Customer Feedback 52

Centercode

FEBRUARY 27, 2020

Because tester communication is such a mission-critical piece of your engagement strategy, the methods, tone, clarity, and frequency of your communications have a big impact on participation during your test. Quick Fixes for Your Tester Communication Strategy. Here are some quick fixes for the warning signs listed above.

Workshop 64

Workshop User Testing Product Research Customer Experience 64

Intercom, Inc.

APRIL 29, 2021

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. Blog articles, podcasts, ebooks, and videos have been the bread and butter for content marketers for a long time now.

Marketing 118

Marketing Onboarding KPIs B2B Feedback Software 118

PMLesson's Ace the PM Interview

APRIL 25, 2022

It was an Android tablet at its core and failed to highlight its capabilities beyond reading ebooks. How would you measure the success of a go-to-market strategy? What's your favorite brand and why? First, ask your interviewer if they'd like you to focus on a brand in the same space as them or any brand you like.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

BrainMates

SEPTEMBER 9, 2020

It’s interesting that some of the world’s most successful brands emerged during times of crisis, including IBM, Disney, GE and more recently, Groupon. After creating a business model and working with a mentor to launch his own business helping brands with strategy and facilitation, Ben’s progress was interrupted by the outbreak of COVID-19.

Research Software 86

Research Software Entertainment Customer Experience Workshop 86

ProductPlan

OCTOBER 26, 2021

Unfortunately, this means a scant opportunity to promote ourselves leads to personal “brands” that seldom extend beyond our companies’ walls (physical or virtual). Are they super specific in what they’re looking for or searching for an athlete to grow into the position and evolve with it over time? A Position with Purpose.

CTO Coach 86

CTO Coach User Testing Product Research Data Visualization 86

Userpilot

APRIL 30, 2021

This is especially true if none of your founding team members have any deep marketing strategy expertise. It’s an incredibly scalable strategy, as the gains from posting and optimizing content compound over time. With this strategy, you can pay to place ads for your SaaS on massive platforms that already have millions of users.

Research Software 98

Research Software Marketing Technical Advisors Customer Experience 98

UX Studio

APRIL 16, 2019

Higher revenue and a greater emphasis on design methods in the early stages of development correlate positively and give design a more strategic position in the company’s overall business strategy. Step 4: Design as Strategy. A higher placement on the Design Ladder correlates with a positive effect on earnings.

User Testing 96

User Testing Data Visualization Research Software Feedback Software 96

BrainMates

SEPTEMBER 9, 2020

It’s interesting that some of the world’s most successful brands emerged during times of crisis, including IBM, Disney, GE and more recently, Groupon. After creating a business model and working with a mentor to launch his own business helping brands with strategy and facilitation, Ben’s progress was interrupted by the outbreak of COVID-19.

Research Software 52

Research Software Entertainment Customer Experience Workshop 52

Userpilot

FEBRUARY 4, 2022

Today, we’re going to walk you through the top techniques you should implement into your SaaS sales strategy. This is because people are less willing to part with a significant amount of their hard-earned cash unless they have a positive interaction with a sales rep from your company. How long is the SaaS sales cycle?

Feedback Software 95

Feedback Software Research Software Reporting Tools Onboarding KPIs 95

Usersnap

FEBRUARY 20, 2020

Apart from providing insight into customer satisfaction and loyalty, NPS also gives companies an idea of the quality of the customer experience they provide, their growth potential, organizational performance, and overall brand sentiment. They are more likely to spend more with your company, as well as spread positive brand awareness.

Data Visualization 64

Data Visualization Feedback Software Reporting Tools Analytic Tools 64

Userpilot

AUGUST 30, 2023

Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. Acquisition involves a series of well-defined marketing and sales activities designed to create brand awareness and capture the interest of target audiences. Why is customer acquisition important?

Research Software 93

Research Software Feedback Software Customer Experience Customer Feedback 93

Intercom, Inc.

NOVEMBER 7, 2019

At Spendesk I am currently head of sales, so my main missions are about hiring and building the sales department on one side, and I also work around like all of the go-to-market strategy. At first when you have no brand, just a working product and only a handful of customers, you really have to find any opportunity to get your name out there.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userpilot

AUGUST 30, 2023

Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. Acquisition involves a series of well-defined marketing and sales activities designed to create brand awareness and capture the interest of target audiences. Why is customer acquisition important?

Research Software 59

Research Software Feedback Software Customer Experience Customer Feedback 59

Userpilot

APRIL 22, 2024

In this article, we break down the concept of the marketing funnel and share examples of practical strategies to give you a better idea of how it helps with user engagement. Benefits of marketing funnels Incorporating marketing and sales funnel into your business strategies offers a structured approach to guide customers along their journey.

Analytic Tools 52

Analytic Tools Feedback Software User Testing Product Research 52

Userpilot

AUGUST 30, 2023

Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. Acquisition involves a series of well-defined marketing and sales activities designed to create brand awareness and capture the interest of target audiences. Why is customer acquisition important?

Research Software 52

Research Software Feedback Software Customer Experience Customer Feedback 52

Userpilot

AUGUST 30, 2023

Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. Acquisition involves a series of well-defined marketing and sales activities designed to create brand awareness and capture the interest of target audiences. Why is customer acquisition important?

Research Software 52

Research Software Feedback Software Customer Experience Customer Feedback 52

Userzoom

DECEMBER 17, 2019

Armed with the proper tools, guidance and methods of communication, you should be able to convince anyone within your organisation about the value of user research and the positive impact it will have on the bottom line – without resorting to cattle-prods, lies or locking yourself in the stationery cupboard and having a very loud cry.

User Testing 122

User Testing Research Software Product Research Customer Feedback 122

Roadmunk

OCTOBER 26, 2017

Matt recently co-authored an ebook with Drift’s CEO, David Cancel, called “ Burndown: A better way to build products.” The ebook explores the Burndown framework that Drift’s product team has adopted for product development. Latif: Your eBook talked about a 5x increase in revenue after implementing Burndown. But what is Burndown?

Framework 40

Framework Data Visualization User Testing Reporting Tools 40

The Product Coalition

MAY 25, 2018

The replay of the webinar is now on Youtube available: [link] Download the ’Scrum Anti-Patterns Guide’ for Free The ’ Scrum Anti-Patterns Guide ’ is another free ebook from the Hands-On Agile series of practical guides from the trenches. It covers more than 160 scrum anti-patterns that hold your scrum team back.

Webinar 60

Webinar Agile Product Research Customer Experience 60

Intercom, Inc.

NOVEMBER 23, 2022

I’m Patrick Campbell, and I’m now what’s called the Chief Strategy Officer here at Paddle. “You don’t get outsized results by copying strategies that aren’t there” That’s where we’re spending our effort. Patrick: Yeah, totally. I started my career in U.S. Looking ahead.

Research Software 118

Research Software Analytic Tools Feedback Software Software Review 118

Userpilot

JANUARY 26, 2024

If you’ve been in the SaaS space for a bit, you must have heard about product-led growth strategy or product-led sales. More importantly, we show you how to implement it in your organization and share some examples of excellent product-led content strategies. But what about product-led content marketing?

Research Software 52

Research Software Analytic Tools Reporting Tools Data Visualization 52