UX Studio

APRIL 25, 2019

Still, how users react to your brand strategy lies relatively out of your hands. Words, logos, brand colours just trigger things – their power resides in associations. Previous experience with a specific brand deeply influences the way people perceive it. Let’s jump into branding research! Do research!

User Testing 74

User Testing Product Research Research Software Branding 74

Userzoom

MAY 12, 2020

A 2019 survey identified that 59% of healthcare organizations still lacked a well-defined digital strategy. You can download the complete ebook below…. Download ebook. Workforce pulse and health & wellbeing surveys. This is a critical measure in ensuring a productive and supportive working environment.

Healthcare 95

Healthcare Research Software Analytic Tools User Testing 95

Alchemer Mobile

MARCH 17, 2020

Mobile product managers no longer simply oversee the product backlog or just organize their team’s tasks. In 2020, PMs play a massive role in product strategy and determining the overall customer experience. Product managers are now being seen as leaders within their organizations rather than independent contributors.

User Testing 147

User Testing Feedback Software Technical Review Customer Experience 147

Userpilot

SEPTEMBER 20, 2022

Word-of-mouth marketing is one of the most effective marketing strategies that product marketers can implement. A defined word-of-mouth marketing strategy helps you encourage and accelerate conversations within your customer base that grow your brand. WoM marketing also builds trust in brands by providing proof of their usefulness.

Feedback Software 97

Feedback Software Branding Customer Experience User Testing 97

The Product Coalition

SEPTEMBER 29, 2020

Anyone familiar with Product Management will recognize the immortal phrase ‘influence without authority.’ As a Product Manager, you’re a team player who guides product development along its chartered course, but you have to do that without being the literal captain of the ship. What Does ‘Influence’ Mean?

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Product Management Product Manager Data Visualization Weak Development Team 187

The Product Coalition

FEBRUARY 5, 2021

So, we began by focusing on the supply (fashion e-commerce brands.) We decided to start by targeting smaller fashion e-commerce brands since we figured they would be easier to get in touch with compared to large fashion e-commerce brands. We determined that like most marketplaces, ours would be supply-constrained.

Research Software 158

Research Software Feedback Software User Testing Product Research 158

Userzoom

JANUARY 23, 2020

If you’re running moderated user research (either remote or in-lab) you need to learn how to ask the right questions, in the right way. The ‘right’ questions are ones that do not influence or lead or coax a test participant. Vivianne Castillo , Senior Design Researcher | Salesforce. Check your own bias. Hindsight bias (e.g.

User Testing 97

User Testing Product Research Customer Feedback Customer Experience 97

Userpilot

JULY 4, 2022

Close the feedback loop through personalized announcements after product changes. In customer-led organizations, the customer’s feedback on the product experience is always the top priority. It is critical for companies to pay attention to customer feedback so that they know their opinions matter.

Feedback Software 119

Feedback Software Analytic Tools Customer Feedback Customer Experience 119

Centercode

FEBRUARY 11, 2021

And in the realm of technology, Centercode research revealed that 55% of consumers planned to skip in-store shopping completely and purchase new tech devices online — an 8% increase from 2019. That means that for makers of these tech products, those shifts in behavior raise the stakes of every release.

User Testing 98

User Testing Technical Review Customer Experience Product Research 98

Intercom, Inc.

SEPTEMBER 18, 2019

But when they’re actively shopping, a message telling them which service or product to pick — and explaining why — is perfectly within the context of what they’d expect. Market or upsell new product functionality. Use this opportunity to market new features and functionalities for an existing or new product.

Marketing 36

Marketing Research Software Customer Communications Data Visualization 36

The Product Coalition

NOVEMBER 19, 2020

Researchers have also found evidence that pollen seasons could be lengthening as a result of climate change ( source ): Source COVID-19 makes things even scarier. One study by a group of Finish researchers found the sudden start of pollen season increased COVID-19 mortality due to preexisting respiratory diseases by as much as 20%.

Research Software 158

Research Software Data Visualization Healthcare Customer Experience 158

Intercom, Inc.

FEBRUARY 17, 2022

In this episode, we sat down with Doug to chat about embracing the mojo and creating a brand strategy that connects with the audience and stands out from the crowd. Here are a few key takeaways: You can usually discover the brand’s voice by talking to the passionate, excited, hard-working employees in your company. Short on time?

Marketing 209

Marketing B2B Branding Data Visualization 209

Userpilot

AUGUST 17, 2024

This powerful marketing strategy can significantly boost your conversions and fuel product-led growth when applied correctly. In this article, we’ll cover the fundamentals and best practices of click funnels, from the initial steps of conducting user research to more advanced aspects like lead classification and conversion rate optimization.

Research Software 105

Research Software Feedback Software Analytic Tools Data Visualization 105

Centercode

JUNE 4, 2019

Was it entirely in the name of research? Below is a summary of our discussion on the testing strategies that bring delightful VR products to market. You can’t get a holistic view of a commercial product by testing it before it’s feature complete. I’ll let you decide that one. Gathering Live Environment Data.

User Testing 66

User Testing Product Research Research Software Feedback Software 66

Alchemer Mobile

FEBRUARY 20, 2020

And people are emotionally invested in brands. After one bad experience, it’s easier for most customers to leave silently rather than providing feedback when they aren’t asked for it. Our research shows that 96 percent of dissatisfied customers won’t complain directly to the company. How to Improve Your App Now.

Feedback Software 147

Feedback Software Research Software User Testing Systems Review 147

Userpilot

FEBRUARY 4, 2023

TL;DR “Wowed” customers are more likely to be loyal to your brand and make additional purchases in the future. Fast support, personalized experiences, and feedback collection are all core strategies that can help you wow your customers. First of all, it strengthens the relationship between your brand and its customers.

User Testing 97

User Testing Customer Experience Customer Feedback Feedback Software 97

Product Innovation Educators

OCTOBER 24, 2016

The last episode was on the topic of product roadmaps and today we extend that topic by considering product line roadmaps – roadmaps for product lines and product families. During this time, he has developed and implemented a number of innovative approaches to creativity, innovation, and productivity in NPD.

Research Software 127

Research Software Roadmap Product Management Product Manager 127

Userpilot

MAY 16, 2023

However, the time-tested strategy of SaaS email marketing has proven to be a reliable method of driving product growth. TL;DR Email marketing can be used to acquire new customers , retain existing customers, increase conversion rates, and continuously nurture customer relationships until they become advocates for your brand.

Feedback Software 96

Feedback Software Analytic Tools Research Software User Testing 96

Userzoom

SEPTEMBER 5, 2019

Technically there are an infinite number of ways you could attempt to recruit participants for your user research. Email lists allow researchers to recruit potential participants from your company’s opt-in contact list. Here’s another tip: always try to make your intercepts branded. Let’s use accessibility testing as an example.

User Testing 85

User Testing Product Research Customer Feedback Customer Experience 85

Pragmatic Marketing

MAY 23, 2017

We all want prospective customers to consider our brand. For many executives and product managers, the decision to focus marketing efforts on brand awareness or lead generation can feel like a constant wrestling match. On the one hand, brand marketing efforts help expand audience size. Brand Awareness.

Branding 70

Branding White Paper Customer Experience User Testing 70

Userpilot

MAY 19, 2021

SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. SEO Keyword Research. Product-led Growth. How Mashable Grew Their Blog To Two Million Readers In 18 Months Using Keyword Research. SaaS Content Marketing.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Intercom, Inc.

NOVEMBER 3, 2022

By automating planning, businesses can save time, increase productivity and turn support from a cost center into a profit driver. Whether you’re fully remote or not, setting up the right tools and processes will help you manage your team collaboratively and productively without resorting to intrusive surveillance.

Feedback Software 206

Feedback Software Research Software Customer Experience User Testing 206

Intercom, Inc.

JULY 4, 2019

That’s why we asked Josh Seiden , a well-known product consultant and author, to join us on the podcast. In the last 10 or so years, I’ve spent a lot of time writing about design and about how product teams can be more effective together. It might be some kind of research. We don’t know.

User Testing 212

User Testing Customer Experience Feedback Software Research Software 212

Userzoom

AUGUST 20, 2019

Ask the nearest researcher what one of their most persistent pain points in conducting user research and usability testing is and we can almost guarantee that recruiting participants is up there near the top. It’s because of this that we’ve created a brand new ebook called, quite simply, Participant Recruiting 101.

User Testing 82

User Testing Product Research Customer Experience Data Visualization 82

The Product Coalition

DECEMBER 6, 2023

The Critical Role of Product Strategy When Money Is Scarce (Part 1 — Seed) A good product strategy is something every company needs. Here is how a product strategy can help you create business results, even when the market is not in your favor. heard my explanation and immediately said — ‘oh, you are doing product strategy’.

Product Strategy 145

Product Strategy Research Software Strategy User Testing 145

Userpilot

JULY 8, 2024

The article explores 20 major touchpoints in a SaaS product journey. TL;DR Customer journey touchpoints are moments or points of contact where customers interact with the product or brand. To identify the key touchpoints, first research customer expectations and needs. Let’s dive in.

Analytic Tools 105

Analytic Tools Feedback Software Research Software User Testing 105

Gainsight

APRIL 11, 2025

Let’s explore our blueprint for ensuring your community is a vibrant place that brings joy to your users and guides them on their journey to discovering all the value your product or service has to offer. Vibrant online customer communities create a hothouse atmosphere for discussions about your company and your products.

Customer Feedback 59

Customer Feedback Customer Experience User Testing Feedback Software 59

Userzoom

DECEMBER 18, 2019

We’re very grateful to all our readers, contributors, customers, partners and experts who made this the best ever year for UserZoom and our newly re-branded BetterUX Blog. Running user research. Product management. Integrating research into product development. Benchmarking user experience. Democratizing UX.

UX 14

UX Product Research User Testing Data Visualization 14

UX Studio: Product Management

MAY 23, 2018

This took ten months for the team including a UX researcher and a UX designer from UX studio, and a dedicated Trigo marketing team sharing responsibility for the development. The UX researcher held responsibility mainly for finding user needs (mostly usability wise) and aligning the needs with the business goals. Objectives.

User Testing 96

User Testing UX Research Software Product Research 96

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. If people aren’t looking for your solution, you have to educate them about the problem your product solves. We have a great product, and customers love using it.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userzoom

DECEMBER 11, 2019

Here are a few teasers of what’s to come: We can look forward to a further blossoming of the CX and UX relationship, where we move past the collection of pure attitudinal data towards a more holistic overview of experiences using quant and qual research. Becky Wright, Senior Product UX Researcher.

Data Visualization 92

Data Visualization User Testing Research Software UX 92

Userpilot

JUNE 29, 2022

Did you know that product storytelling increases the chances of your product being remembered by 2200% ? Customers are more likely to remember your product if you tell them a compelling story. But as a product manager , creating a story that will capture a customer’s attention might not be in your wheelhouse.

Feedback Software 98

Feedback Software User Friction User Testing Customer Experience 98

UX Planet

FEBRUARY 26, 2024

Being a product designer does not mean you can’t draw from architecture, graphic design, or type design. It also does not mean you can’t draw ideas and inspiration for your project by reading articles, brand stories, or tweets. ? Steve Jobs Archive — Ebook If you don’t know this lovely book website by now, where have you been?

Research Software 98

Research Software Magazine Branding Banking 98

UX Studio: Product Management

OCTOBER 26, 2017

If you work with products, it will become your best friend (OK, maybe just a regular friend whom you keep telling it to). Value returning visitors or customers a bit more than brand new users. Their loyalty allows for price changes more easily because they already trust the brand. Retention’s Importance. Pick a retention type.

Customer Experience 107

Customer Experience Data Visualization Analytic Tools User Testing 107

The Product Coalition

MAY 29, 2020

They need to feel a connection with a brand at a more personal level. Storytelling is a perfect tool to add more empathy into your brand marketing and get more loyalty from a target audience. Try to make your brand the best answer to customer needs. It’s the epoch of storytelling now. The story that resonates with them.

B2B 82

B2B Marketing Data Visualization User Testing 82

Userpilot

MARCH 28, 2022

Content marketing vs product marketing? But what is the difference between content and product marketing ? So in this blog post, we will shed some light on: What product marketing and content marketing are. So in this blog post, we will shed some light on: What product marketing and content marketing are. Definitely not!

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Product Marketing Marketing Research Software Feedback Software 98

Userpilot

JANUARY 8, 2024

Best practices for effective customer acquisition and product-led growth. 16 Customer acquisition strategies to grow your customer base This section covers strategies to attract your ideal users and keep them glued to your product when they finally sign up. In-app strategies for converting free or trial users to paying customers.

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Analytic Tools Research Software Feedback Software Customer Experience 105