The Accidental Product Manager

OCTOBER 30, 2023

This all holds a lot of promise, but what does it mean for product managers? The Metaverse Contains Potential For Product Managers So just what is this thing that they are calling the “metaverse”? Product managers need to realize that it can take years to compound the advantages and figure out how all this stuff works.

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User Testing Product Management Product Manager Entertainment 138

The Product Coalition

FEBRUARY 21, 2023

Photo by charlesdeluvio on Unsplash The success of a product, apart from the product itself, often hinges on how a company chooses to leverage its monetization opportunities. Both are entirely valid — as are many of the other more common product monetization strategies. Or do you scale pricing to suit different target markets?

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User Testing Customer Experience Product Research Research Software 120

Alchemer Mobile

APRIL 14, 2021

Media and Entertainment apps played a critical role in helping us get through 2020. In our 2021 Mobile App Engagement Benchmark Report , a study of 1,000 apps across a billion+ app installs, we take a close look at apps in the Media and Entertainment category. Games (mobile games, gaming studios, etc.). What a year for news.

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Feedback Software Research Software Technical Review User Testing 246

The Product Coalition

FEBRUARY 26, 2021

Marketing and Advertising The first budget expense cut was marketing and advertising. But should a business’s marketing campaign cease in response to the COVID-19 pandemic? Branding Branding is essential to a winning creative strategy but is often overlooked in the small business model. The answer is ‘No’.

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User Testing Marketing Research Software Entertainment 105

Userpilot

APRIL 22, 2024

In SaaS, it’s advised to follow customer success best practices to ensure that users achieve their desired outcomes with your product and become loyal advocates for your brand. TL;DR Customer success builds long-lasting relationships, increases customer retention , lifetime value , and advocacy, and informs product development.

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Analytic Tools Feedback Software Research Software Customer Experience 79

UX Studio

SEPTEMBER 3, 2018

UX copywriting and user testing? But you don’t have to start from scratch when it comes to testing content and microcopy. We, at UX studio , collected three methods that provide more insights than general AB testing. What are the limitations of A/B testing? What three methods test UX copy better?

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User Testing Product Research Testing UX 110

Userpilot

SEPTEMBER 1, 2021

Looking for some SaaS Product Marketing examples you could implement to drive growth for your product ? There are some best practices you need to follow when it comes to a SaaS marketing strategy that works – it's not enough to simply copy-paste what other SaaS companies are doing. What is SaaS product marketing?

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Feedback Software Research Software User Testing Customer Feedback 93

The Product Coalition

MAY 13, 2020

Source: Pexels Selling products to the general public is a great way to make money. The main thing you need to do to stay relevant in the world of retail is to develop new products regularly. A recent study found that nearly 95% of the products released each year will fail.

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Product launches Product Marketing User Testing Marketing 111

Mind the Product

JULY 14, 2020

Nandini Jammi started out in product marketing and growth, but after the US elections in 2016, her career took an unexpected turn when she joined Sleeping Giants, an organisation that aims to make bigotry and sexism less profitable. In this episode of The Product Experience, sponsored by Amplitude, learn how to apply this ethos to [.].

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Feedback Software Customer Experience Product Research Technical Review 102

Mind the Product

SEPTEMBER 24, 2019

Nandini Jammi started out in product marketing and growth, but after the US elections in 2016 her career took an unexpected turn when she joined Sleeping Giants, an organisation that aims to make bigotry and sexism less profitable. Brand reputation. The Product Experience is hosted by Lily Smith and Randy Silver.

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Product Research Customer Experience Entertainment Consulting 111

Mind the Product

SEPTEMBER 24, 2019

Nandini Jammi started out in product marketing and growth, but after the US elections in 2016 her career took an unexpected turn when she joined Sleeping Giants, an organisation that aims to make bigotry and sexism less profitable. Brand reputation. The Product Experience is hosted by Lily Smith and Randy Silver.

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Product Research Customer Experience Entertainment Consulting 99

Intercom, Inc.

JANUARY 14, 2019

The Intercom marketing team is made up of a diverse group of individuals with distinct backgrounds and perspectives that inform our work. Jarell Cardoza, Product Marketing Manager ( @jarcardoza ). “How Brands Grow: What Marketers Don’t Know” by Byron Sharp.

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Books Technical Review Marketing User Testing 150

The Product Coalition

APRIL 17, 2023

By facilitating the quick and efficient development of new content and data, this technology can potentially transform various industries, from entertainment to healthcare. It has the potential to transform industries like entertainment, art and design by opening up new avenues for human-machine cooperation.

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Generative AI Feedback Software Research Software User Testing 118

Mind the Product

MARCH 31, 2020

When you want to learn about the state of product management across Asia, there are two people who come to mind: Adrienne Tan (CEO and co-founder of Brianmates in Sydney) and Colin Pal (Chief Product Officer, Caterspot in Kuala Lumpur). That tiny little widget has implications for how someone might use and conceive your product.

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Customer Experience Product Research Feedback Software Data Visualization 121

UX Planet

DECEMBER 15, 2023

Storytelling is an ancient art form used to inform, entertain, and enchant audiences for thousands of years. This requires understanding users’ needs and desires, and then using storytelling to address those desires in a creative way that crafts a deeper connection between the users and the digital product or service.

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UX Research Software Customer Experience Product Research 97

Roman Pichler

NOVEMBER 12, 2019

A Tale of Two Products. I once worked with a telco company that was developing a brand-new commercial product. Product management and development were located at separate sites in different countries. But this didn’t seem to matter much as everybody was in great spirits and had high hopes for the new product.

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Weak Development Team Customer Experience Technical Review Product Research 188

Roman Pichler

NOVEMBER 12, 2019

A Tale of Two Products. I once worked with a telco company that was developing a brand-new commercial product. Product management and development were located at separate sites in different countries. But this didn’t seem to matter much as everybody was in great spirits and had high hopes for the new product.

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Weak Development Team Customer Experience Technical Review Product Research 188

Userzoom

DECEMBER 17, 2019

Armed with the proper tools, guidance and methods of communication, you should be able to convince anyone within your organisation about the value of user research and the positive impact it will have on the bottom line – without resorting to cattle-prods, lies or locking yourself in the stationery cupboard and having a very loud cry.

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User Testing Research Software Product Research Customer Feedback 122

Intercom, Inc.

APRIL 29, 2021

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. That’s why, if you want to build a brand that stands out from the crowd, you need to be open to experimentation.

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Marketing Onboarding KPIs B2B Feedback Software 118

Userpilot

OCTOBER 20, 2022

To improve NPS, send NPS surveys throughout the user journey, get qualitative feedback, offer personalized to detractors and passives, and combine NPS surveys with other microsurveys to get more in-depth insights. NPS feedback gives you an overview of customer loyalty as well as how satisfied customers are with your brand.

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Feedback Software Analytic Tools Research Software User Testing 97

Innovatemap

DECEMBER 20, 2023

As we wrap up 2023 (see what we did there), let’s give credit to the products, podcasts and people who inspired us at work, home and everywhere in between. From insights keeping us informed on product trends to friendly competition around the Village Table, here’s a list of a few favorites from our team.

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Research Software Customer Feedback Entertainment User Testing 52

Nulab

APRIL 27, 2022

The company took a big risk and implemented a highly successful pivot strategy by disrupting the home entertainment industry. Netflix had the chance to create an entirely new market with no competition. There are three main types of pivot strategy : Product pivot : this involves changing the product or service your business offers.

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Data Visualization Research Software Analytic Tools Customer Experience 84

UX Studio: Product Management

OCTOBER 2, 2023

They play an essential role in creating fascinating websites that engage users and appealing branding that leaves a lasting impression. Notable clients in our portfolio include Google, Netflix, Cisco, The United Nations World Food Programme (WFP), and other brands from around the world like from New York or San Francisco.

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Research Software Data Visualization User Testing Technical Review 65

Intercom, Inc.

DECEMBER 21, 2021

As always, thanks for reading and listening to our stories – we wish you all the very best over the holidays, and look forward to keeping you entertained and informed as we embark on the next chapter of this great adventure. You can’t always get what you quant: Bringing numbers to life through user research. Zara Burke , Lead Editor.

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Customer Communications User Testing Research Software Technical Review 196

Mind the Product

AUGUST 20, 2019

While we’ve talked to lots of brilliant people, the original idea for the podcast wasn’t to focus on the big names of the product world ( Ken Norton , Melissa Perri , Josh Seiden , Theresa Torres , Dan Olsen , and Rich Mironov to name a few…) but to spotlight people who gave a great talk at their local ProductTank.

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Customer Experience Product Research Entertainment User Testing 88

freshtrax

NOVEMBER 3, 2023

The concept of design thinking may sound complex at first, but we hope to convey that valuable insights can be gained from entertainment media like anime. In simple terms, we define design thinking as a mindset that seeks to create better products, services, and societies by deeply understanding people (consumers or users) and their lives.

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User Testing Product Research Customer Feedback Entertainment 59

The Product Coalition

APRIL 22, 2022

Therefore, healthcare apps appearing on the market need to be unique, useful, or unusual. The healthcare gamification market is expected to grow from $3,072.5 Game elements do more than just entertain users of medical apps. When software has entertainment elements, people are more likely to use them. million in 2027.

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Healthcare User Testing Entertainment Customer Experience 133

Antwak Blog

FEBRUARY 15, 2021

As a Digital marketing professional, it is imperative to keep a tab on trends in order to improve business operations, visibility, and ultimately the bottom line. But it is equally important to do so as an individual for developing and strengthening your own brand identity and story. . It’s a no-brainer to subscribe to it.

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Data Visualization Analytic Tools Marketing Research Software 52

Antwak Blog

FEBRUARY 15, 2021

As a Digital marketing professional, it is imperative to keep a tab on trends in order to improve business operations, visibility, and ultimately the bottom line. But it is equally important to do so as an individual for developing and strengthening your own brand identity and story. . It’s a no-brainer to subscribe to it.

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Data Visualization Analytic Tools Marketing Research Software 52

Amplitude

MAY 6, 2020

Product Intelligence software helps teams use their customer data to build great product experiences. Product Intelligence is a response to these shifts—changes in how we interact with products, and how companies are competing to retain, delight, and engage customers. Today, we—the product-using public—have more choices.

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Data Visualization Reporting Tools Analytic Tools User Testing 140

Userpilot

NOVEMBER 17, 2022

If you’ve been in the SaaS or start-up space for some time, there’s no way you haven’t heard about ‘delightful products.’ And what can product managers do to build quality products that really delight users ? Then iterate to add delight and build a minimum delightful product. Book the demo!

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User Testing Customer Experience Feedback Software Customer Feedback 92

Intercom, Inc.

NOVEMBER 5, 2020

On the podcast, Dee Reddy talks to writer Deborah Fallows about seeing the retail landscape of small-town America from the sky; Director of City Design at the City of Melbourne Prof Rob Adams about urban regeneration for the retail space and the 20-minute city; and Intercom’s SVP of Product Paul Adams about the development and future of ecommerce.

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User Testing Reporting Tools Customer Experience Travel 206

Intercom, Inc.

AUGUST 20, 2020

Most of the friction we have with our technology and the products we build is because they’re still being built under the conception that the internet is a separate place. What I tell people – particularly when it comes to brands – is that I see myself as like a consumer-facing anthropologist. You can be described as many things.

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Research Software Technology Telecommunications User Testing 243

Product Innovation Educators

AUGUST 1, 2022

How product managers can empower teams to create a winning product strategy. We hear a lot about strategy and that product managers need to create a product strategy. In practice, what does that mean and how does a product strategy help you be more successful? Product strategy is 100% focused on the customer. [7:23]

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Product Strategy Strategy Onboarding KPIs User Testing 105

The Product Coalition

NOVEMBER 19, 2020

Copywriting is basically any sort of writing that you do in order to market your business and drive sales. A copywriter is a professional writer who creates marketing content designed to get people to take action and purchase a product or service. Copywriters are an essential part of any content marketing strategy.

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User Testing Reporting Tools Product Research Advertising 88

The Accidental Product Manager

MARCH 6, 2023

The ease of doing this is one of the challenges that product managers are facing these days. Online product managers realize this and they are currently looking for ways that they can stand out from among all of the other sellers who are online. Since it is so easy to do, everyone seems to be doing it.

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Mind the Product

FEBRUARY 13, 2018

Data and data products have been part of my professional career for a long time – from advising telco providers on how to use data to create new business some 10 years ago to my present-day role as chief data economist at digital transformation specialist Inovex, helping clients to discover and implement data products.

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Data Visualization Product Research User Testing Reporting Tools 91