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5 Costly Branding Mistakes

UX Planet

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. For startups and product owners, the stakes are high, and the path is treacherous. For startups and product owners, the stakes are high, and the path is treacherous.

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How to Build a Consistent Brand Experience [+ Tips]

Userpilot

Wondering how to create a consistent brand experience to make a lasting impression of familiarity and trust? In a saturated SaaS world with tons of alternatives, a consistent brand experience can make you a recognizable brand. Maintaining core brand elements across various platforms to offer a familiar brand image.

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A Conversation with Petra Wille: My Approach to the Continuous Discovery Habits Community

Product Talk

. – Tweet This I was very intentional about including the word “habits” in my book title, Continuous Discovery Habits , because I wanted to emphasize the fact that anyone can make small changes in their behavior to get better at discovery. Overview of the Continuous Discovery Habits Community: What Is It and Who Participates?

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Multiple Short Feedback Loops Support Innovation

Johanna Rothman

Strategy and Product Feedback Loops. Everyone agrees they want innovation: Which products and services the organization offers. What features the product offers, or the problems the product solves. The product roadmap). These problems and questions are all about delays in the system's feedback loops.

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Meet the team: Intercom’s Brand Studio on evolving our brand

Intercom, Inc.

You wouldn’t expect to find a Brand Studio at every tech startup, but then again, we’ve always enjoyed doing things a little bit differently. And lately, they’ve been quite busy with our brand refresh project. In this episode of Inside Intercom, we chat with some of the team behind the brand: Scott Smith , Creative Director.

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30 Steps to Mobile App Launch

Alchemer Mobile

According to an InMobi survey , the number one challenge facing app developers today isn’t design or development. Without marketing, even the best apps struggle when it comes to customer acquisition and discovery. For a consistent brand image, all of your marketing activities should communicate and reinforce this one statement.

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When to Send NPS Survey for SaaS? Types, Timing, and Examples

Userpilot

With NPS surveys , you can gauge your customer’s overall sentiment and identify improvement areas. But when is the right time to send a Net Promoter Score survey? In this article, we’ll dive into the different types of NPS surveys, the best timing for each, and provide examples to help you receive healthy response rates.