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5 Costly Branding Mistakes

UX Planet

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. The last thing you need is to stumble into the abyss of bad branding, a place where countless others have lost their way. Yet, it’s a double-edged sword.

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How support leaders can empower their teams to satisfy, delight, and retain customers

Intercom, Inc.

As a support leader, you already know how important it is to take care of your customers – but it’s just as important to take care of your support team. Here’s why human support is so crucial for any customer-centric organization, and how it can have a significant impact on your team, your business, and your customers. Here’s why.

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Defining Brand Strategy and How to Develop One

UX Studio

Creating and maintaining a brand strategy can turn into a never-ending struggle, but it can also provide a great deal of fun. In this post we created a guide on the steps to take in developing your brand strategy. But first, let’s define brand strategy! But first, let’s define brand strategy!

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14 Common UX Mistakes and How to Avoid Them

Userpilot

Going ahead to develop products or features based on assumption doesn’t always end well—you’re likely to build something that doesn’t solve real user problems. You also risk having web pages with confusing navigation, leading to a bad experience for visitors. Missing out on valuable feedback. Wasting time and money.

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Do Your Clients Need to Develop Software At All?

The Product Coalition

Here are cases for when the cooperation between the product team and the client brakes down for objective reasons. Here I have tried to reveal the most common cases when the cooperation between the development team and the entrepreneur fails for reasons beyond the control of all parties involved. So I wrote this article.

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10 Tips for Effective Product Management Meetings

Roman Pichler

For product strategy and roadmap meetings, I recommend involving the key stakeholders , for example, someone from sales, marketing, support, and finance, as well as development team representatives—ideally members who know about the user experience (UX), architecture, and technologies. State objective and agenda. Close the meeting.

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How to design high impact product experiments?

The Product Coalition

10 guidelines to design high impact experiments. Good product teams understand that their customers’ needs and behaviours are ever changing and the way to truly predict what impact any update will have is to try it on a small set of real customers. This saves you from brand backlash and costly roll backs.