Userpilot

JANUARY 23, 2024

Product positioning strategies are not only a marketing tactic but a survival strategy. So how do you ensure that your product not only lives but actually thrives? TL;DR Product positioning is about defining your product’s place in the market to attract customers and enhance brand identity.

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

Business of Software Conference

MAY 18, 2023

I had a conversation with April Dunford recently to discuss her brand new talk for BoS USA 2023 and the question of why positioning fails in sales came up a lot… April’s obviously awesome by the way. She had some super insightful things to share about why positioning fails in sales – and what to do about it.

Positioning 97

Positioning Differentiation Customer Feedback Customer Experience 97

Userpilot

MARCH 25, 2024

TL;DR User sentiment is the feeling a person has about your brand, product, or service quality. Act on insights to drive positive sentiment. Brand24 – best for brand sentiment analysis. User sentiment, also known as customer sentiment, refers to how users feel about a product, service, brand, or even an industry.

Data Visualization 95

Data Visualization Feedback Software Analytic Tools Reporting Tools 95

Userpilot

JUNE 8, 2022

How do you get feedback on what new features to build next? Brand monitoring is a crucial part of any product’s development process. If you’re interested in learning more about how to better track and understand your customers’ thoughts on your product, read on! What is brand monitoring?

Customer Feedback 104

Customer Feedback User Testing Feedback Software Branding 104

Nulab

SEPTEMBER 22, 2021

Whether you’re an established company with a new product or a brand-new startup, knowing where you fit in the market is vital. Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Define your competitive positioning approach.

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Sachin Rekhi

AUGUST 7, 2019

Positioning, while classically considered part of the marketing world, is absolutely essential for every product manager to understand. Positioning refers to the place that a brand occupies in the minds of customers and its perceived differentiation from its competitors.

Positioning 108

Positioning Product Management Product Manager User Testing 108

BrainMates

DECEMBER 2, 2019

Product positioning is an important part of a product marketing strategy. It helps buyers and users understand where a product ‘fits’ in terms of what it offers and how it compares with competing products so that they can select the product that will best serve their needs. Why does product positioning matter? Easy as S-T-P.

Positioning 64

Positioning User Testing User Friction Data Visualization 64

Product Innovation Educators

JANUARY 9, 2023

Insights on brand storytelling for product managers. This is a branding and messaging issue. As product professionals, we need to help position our products in ways that make sense for customers and the organization. We have to tell the product and brand story effectively. 2:14] What is brand storytelling?

Branding 95

Branding Data Visualization Magazine Customer Feedback 95

Userpilot

MAY 1, 2024

Improve customer acquisition with positive word-of-mouth. How to create a great product experience for your digital products: Define your user persona and their needs. Improve customer retention : Consistently positive experiences lead to reduced frustration and increased customer retention.

Customer Experience 88

Customer Experience Feedback Software Analytic Tools Product Research 88

Mind the Product

SEPTEMBER 1, 2020

April Dunford’s mtpcon Digital 2020 keynote on positioning was so good that we couldn’t pass up the opportunity to dig deeper into the topic with her. The post Obviously Awesome: Positioning Your Product – April Dunford on The Product Experience appeared first on Mind the Product. Building a story brand.

Positioning 113

Positioning Product Research Customer Experience Feedback Software 113

Alchemer Mobile

DECEMBER 21, 2022

The concept of retargeting mobile customers is not a new idea by any means, but few brands practice it successfully. Truly powerful mobile customer engagement comes from hyper-specific brand interactions. Risks Shifted to Fans: Customers whose expressed emotion has shifted from negative to positive, or from Risk to Fan.

User Testing 130

User Testing Customer Feedback Feedback Software Product Research 130

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Let’s have look at what product positioning actually is, what it involves, the benefits of effective positioning, the strategies you can employ, and the risks of ignoring all the wisdom in this article.

Research Software 97

Research Software Feedback Software Analytic Tools Positioning 97

UX Studio

SEPTEMBER 10, 2019

Creating and maintaining a brand strategy can turn into a never-ending struggle, but it can also provide a great deal of fun. In this post we created a guide on the steps to take in developing your brand strategy. But first, let’s define brand strategy! But first, let’s define brand strategy! Brand strategy defined.

Branding 63

Branding Weak Development Team Strategy Research Software 63

Department of Product

JULY 29, 2022

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning.

Positioning 52

Positioning Feedback Software Product Management Product Manager 52

Mixpanel

APRIL 18, 2024

This is crucial because it determines how we might position and market that feature, how we enable our sales team, and so on. Working backward, the product team (engineering, product, and design) can decide how we might build the feature to ensure it’s a success based on the positioning.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

Userpilot

APRIL 16, 2024

That said, we’ll review how to build a strong product strategy that delights users and unlocks product growth. Building a product experience strategy is essential for any SaaS business as it increases product adoption, reduces customer churn , boosts customer lifetime value, smoothes the customer journey, and elevates brand advocacy.

Data Visualization 93

Data Visualization User Testing Customer Experience Analytic Tools 93

Intercom, Inc.

AUGUST 29, 2018

A set of core values makes it easier for everyone to navigate behavioral expectations at Intercom, and for individuals to see how they might thrive here. As head of the Brand Studio , I’ve watched our team scale in a very short period of time. How do we behave? How will we succeed? The Intercom Brand Studio Values.

Branding 132

Branding Feedback Software User Testing Customer Feedback 132

Pragmatic Marketing

MAY 31, 2018

June’s Box of the Month is positioning. Then you can create internal positioning documents for developing external messages that focus on each key buyer or persona. And don’t forget to register for this month’s webinar, The Power of Story: How to Create Radically Clear Product Marketing June 19 at 1 p.m.

Positioning 70

Positioning Webinar Document Messaging 70

UX Studio

APRIL 25, 2019

Still, how users react to your brand strategy lies relatively out of your hands. Words, logos, brand colours just trigger things – their power resides in associations. Previous experience with a specific brand deeply influences the way people perceive it. Let’s jump into branding research! Do research!

User Testing 73

User Testing Product Research Research Software Data Visualization 73

Userpilot

AUGUST 5, 2023

Determine the happy paths of customer journeys and replicate them for others to ensure positive customer experiences. Promoters also often become valuable brand ambassadors who bring in new customers through positive word-of-mouth marketing. How to identify NPS passives? How to turn passives into promoters?

Data Visualization 94

Data Visualization Feedback Software Product Research Analytic Tools 94

Userpilot

AUGUST 20, 2022

But in the end, customers who love your brand are the ones who: Engage with your product. So how do you encourage customers to love your brand? Customer love is the emotional connection between customers and your brand. It drives customer loyalty, positive word of mouth, and user engagement.

Feedback Software 90

Feedback Software Customer Experience Customer Feedback User Testing 90

Userpilot

JULY 15, 2022

Use onboarding microsurveys with questions like “How did you hear about us?” Make use of branded conference swag to promote your company at conferences and raise positive awareness. Take advantage of employer branding to turn your employees into brand advocates and drive positive virality.

Analytic Tools 94

Analytic Tools Research Software Feedback Software Data Visualization 94

Userpilot

MARCH 24, 2024

Reduce churn : Users are far more likely to stick around when they have a positive, frictionless experience with your product. How to create user flow diagrams and analyze user journeys Before diving into examples, you need to understand the thought process behind creating impactful user flow diagrams. Miro’s flow chart templates.

Data Visualization 100

Data Visualization Customer Feedback Analytic Tools User Testing 100

Userpilot

NOVEMBER 12, 2023

In this article, learn how to identify customer intent and maximize conversions at every stage of the customer journey. How Userpilot can help you act on user intent to drive adoption , engagement, and account expansion. How Userpilot can help you act on user intent to drive adoption , engagement, and account expansion.

Feedback Software 99

Feedback Software Analytic Tools Data Visualization Research Software 99

Userpilot

MARCH 6, 2024

It also helps organizations improve conversion rates and create a positive customer experience leading to higher satisfaction and loyalty. This could be by subscribing to the company’s newsletter (like our Product Rantz ), following the brand on social media, or attending its webinars. How to create a product funnel?

Analytic Tools 89

Analytic Tools Data Visualization Research Software Onboarding KPIs 89

Userpilot

SEPTEMBER 12, 2022

Drive positive WOM. And how is it different from satisfaction? Instead, you can track the following metrics to get the full picture: NPS , so you can see how many loyal customers you’ve built. CSAT , to keep track of your baseline satisfaction levels and learn how to improve. But how do you make sure this is the case?

Feedback Software 97

Feedback Software Analytic Tools Customer Experience User Testing 97

UX Studio

MAY 30, 2023

As a brand or company, design plays a fundamental role in building trust. Additionally, society is paying more attention to a brand’s reputation. Given all that, reliable brands are more likely to differentiate themselves and earn customer loyalty. How to build trust through UX design? Why is trust important?

UX 97

UX Reporting Tools Data Visualization Research Software 97

UX Studio

OCTOBER 11, 2022

more if they receive a positive customer experience (CX)? Digital customer experience, or digital CX, refers to all digital or online interactions between your brand and your customers. Customers are more engaged, satisfied, and loyal to brands that combine exceptional products, powerful digital experiences, and human interactions.

Customer Experience 84

Customer Experience User Testing Analytic Tools Customer Feedback 84

The Review by First Round

JANUARY 13, 2022

For the past 7 years, she’s helped hundreds of companies build their positioning and brands from the ground up, both as our Marketing Expert in Residence here at First Round and in her own consulting work. Today’s episode is with Arielle Jackson. Read This First. Today’s episode is with Arielle Jackson.

Branding 52

Branding Startups Marketing Consulting 52

Userpilot

AUGUST 18, 2022

There is nothing more important to a brand than making its customers happy. While customer satisfaction is essential to brand success, taking proactive measures toward turning these satisfied customers into advocates is key to business growth. But what exactly is customer advocacy and how can you use it to your benefit?

User Testing 96

User Testing Customer Experience Customer Feedback Feedback Software 96

The Product Coalition

JUNE 13, 2019

Sure, there are some junior positions out there that can be reached with a few months’ experience and a prestigious certification. However, most of the time professionals who undertake the transition aim to build the following story with their resume: their gradual acquisition of product skills across different positions and functions.

Positioning 60

Positioning Technical Review Product Management Product Manager 60

Userpilot

MAY 22, 2023

Every successful product manager understands the importance of learning how to build customer loyalty. In this article, we explore what customer loyalty is, why it’s important, and how you can build customer loyalty in your SaaS business. Customer loyalty is the measure of a customer’s connection to your brand.

Customer Experience 79

Customer Experience User Testing Feedback Software Customer Feedback 79

Userpilot

AUGUST 9, 2023

Wondering how to calculate customer retention rate and why? It’s important to measure the customer retention rate to see how well your product retains customers and to monitor any changes to try and improve it. How to calculate customer retention rate? It provides insights into customer sentiments and perceptions about a brand.

Customer Feedback 96

Customer Feedback Customer Experience User Testing Analytic Tools 96

Userpilot

FEBRUARY 3, 2023

Let’s take a closer look at what customer analysis is, its benefits, and how to get started. Leverage product analytics to do a customer behavior analysis and get a better understanding of how customers interact with your product. Customers turn to your brand because they have a goal and they see you as the potential solution.

Analytic Tools 96

Analytic Tools User Testing Research Software Feedback Software 96

Userpilot

NOVEMBER 14, 2022

Branding is a time-consuming, expensive process. This will help you decide whether or not it’s worth branding it. These tools will tell you whether or not people are already looking for these terms and how much of a lift you’ll need to rank for them. Here’s how. How to research viable business niches using SEO?

User Testing 90

User Testing Data Visualization Research Software Customer Experience 90

Userpilot

NOVEMBER 9, 2023

Instead of using a simple satisfied-or-not format, these levels of satisfaction allow you to get more detailed data on how users perceive your brand and find ways to improve customer retention. Calculated based on a quantitative survey, NPS is the number of brand promoters your brand has over the number of detractors.

Customer Satisfaction 94

Customer Satisfaction User Testing Customer Feedback Feedback Software 94

Userpilot

FEBRUARY 28, 2024

This guide will go over what customer paths are, how to track them, and how to create successful paths! TL;DR A customer path or consumer path is a map for visualizing how users navigate across your product. If you notice organic traffic converting far higher than paid visitors then that particular brand is perceived positively.

Analytic Tools 95

Analytic Tools Data Visualization Customer Experience User Testing 95