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Getting conversational: HubSpot’s CEO on a new species of disruptor

Intercom, Inc.

Old communication tools, like email and forms, simply don’t match the ways modern customers want to talk, connect, and receive help. At the time, the advent of modern technology, like caller ID, spam protection software, and ad blockers, offered a way to finally dodge brands’ non-relenting bids for attention.

Inbound 211
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Customer Support is being turned upside down. Here’s what you need to do about it.

Intercom, Inc.

The internet is moving more businesses and people online, and driving a huge increase in inbound support volume. Future facing businesses are investing in much better customer experiences, moving beyond traditional support tools that are built around deflection as the solution to scale. The Conversational Support Funnel.

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A New Inbound Approach To Customer Success

Gainsight

If you’re familiar with HubSpot, then the word that probably comes to mind is “inbound.”. In 2018, based on a new set of observations, we decided to update one of the core concepts of inbound marketing. Today, we’re going to adapt the inbound methodology to encompass tenets of customer success. From Funnel To Flywheel.

Inbound 55
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Creating An Enterprise SaaS Marketing Strategy

Userpilot

Inbound works really well for smaller SaaS businesses, whether B2B or B2C. When you’re trying to sell to an upmarket target audience, you have to realize that the sales process is a lot more hands-on than the search engine optimization or inbound marketing efforts that you used to get your current customers. Shorter sales cycles.

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Intercom’s product principles: Creating personal products by design

Intercom, Inc.

Whether we’re creating tools that improve personalization or strengthening our privacy and security, Intercom has always been committed to bringing a personal touch to every change we make to our product. For example, the outbound composer in the new Inbox is designed according to a channel-first model. A simple example?

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Built for you: Improved reporting, integrations, mobile experience, and more

Intercom, Inc.

We have a wide range of brand new reports and several new reporting features. Now you can create webhooks in Series to trigger actions in key tools – such as keeping customer data up-to-date, sending users to your ad delivery system or passing data to advanced reporting tools, and enabling you to create more integrated and seamless campaigns.

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The ultimate customer support tech stack for 2022

Intercom, Inc.

A recent Forrester Consulting study commissioned by Intercom, Drive Conversational Experiences For A Future-Ready Customer Support Strategy , revealed that 54% of teams can’t personalize support with their tech stack and 50% waste time jumping between tools. So before you begin searching for specific tools, define your goals upfront.