Usersnap

FEBRUARY 14, 2023

The marketing strategy for product-led growth is more inbound and you let the product speak for itself. Product-led go-to-market SaaS strategies typically offer free trials or demos so users can test the software and determine if they want to buy the product. Here’s a micro survey example by Usersnap.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Userpilot

APRIL 25, 2024

For SaaS product managers, market research, including competitive analysis, is crucial. This research provides essential insights into brand strength, consumer behavior, and market position, which are vital for teams focused on sales, marketing, and product development.

Research Software 52

Research Software User Testing Data Visualization Market Research 52

Mixpanel

JANUARY 12, 2023

It’s a scientific study in human psychology and empathy, the science of knowing what words will help people understand and connect with your brand and product. You wouldn’t build a product without doing customer research and validating your idea. For example, I recently worked on a blog conversion project.

Data Visualization 115

Data Visualization User Testing Research Software Product Research 115

Userpilot

MARCH 29, 2024

What do we learn from the best brand activation examples? Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy.

Branding 105

Branding Analytic Tools Feedback Software User Testing 105

ProductPlan

SEPTEMBER 28, 2022

The team at Slack uses that understanding to not just sell software, but to sell a positive user experience that leads to more products and streamlined communication amongst team members. If people can adopt your product through self-service, keep your initial product experience as simple as possible. Try before you buy.

Reporting Tools 59

Reporting Tools Customer Experience Feedback Software User Testing 59

Brian Balfour

OCTOBER 12, 2016

It is such a popular question that it was asked on Inbound. While most people will position themselves in one of the three blue quadrants, you want to position yourself in the green quadrant -- getting into the projects that have high organizational impact and are unpopular to everyone else. You Build a Personal Brand.

Marketing 94

Marketing Data Visualization Customer Experience User Testing 94

Userpilot

FEBRUARY 4, 2022

As the price of your product increases, so does the customer acquisition cost. This is because people are less willing to part with a significant amount of their hard-earned cash unless they have a positive interaction with a sales rep from your company. Finally, we have the enterprise model. User persona example. Source: HubSpot.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

Intercom, Inc.

AUGUST 25, 2021

For a certain audience, Intercom was arguably more famous for its content than its product. This acclaimed series included titles focusing on product management , customer engagement , and Jobs-to-be-Done. Bringing our brand on the road. Writing one proverbial bestseller isn’t easy, but it’s not uncommon.

Data Visualization 220

Data Visualization Customer Experience Onboarding KPIs User Friction 220

Userpilot

NOVEMBER 8, 2022

Different types of product marketing OKRs. Go-to-market OKRs are centered around positioning and marketing a product to the target market. Objectives include (but are not limited to): Achieving product-market fit. Product-market fit helps you determine if you are in the right market. Build brand awareness.

Onboarding KPIs 105

Onboarding KPIs Product Marketing Marketing Data Visualization 105

Userpilot

AUGUST 14, 2023

While first-party data is usually collected automatically by your platform or initiated by your brand through surveys, zero-party data comes from the user’s initiative. Analyze survey responses carefully and implement positive changes to close the feedback loop. Implementing positive changes based on their feedback.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Customer Feedback 98

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. Listen to the podcast episode here. What is your guys's process internally for that?

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. Listen to the podcast episode here. What is your guys's process internally for that?

Product launches 70

Product launches Research Software User Testing Product Research 70

Intercom, Inc.

OCTOBER 29, 2020

Frequent touch points and positive interactions will create strong relationships and build customer loyalty. I never had any plans to be at one company for that long, but I just kept doing new and different things there – I started in product management and then did a combination of product management and marketing and design.

Feedback Software 209

Feedback Software Research Software User Testing Reporting Tools 209

Intercom, Inc.

JANUARY 31, 2019

The process of defining your positioning strategy is not a one-and-done deal – in a crowded marketplace, it needs to be an ongoing exercise. Ambient Strategy founder and CEO April Dunford on the symptoms of weak positioning. Intercom’s own Des Traynor, Paul Adams and Emmet Connolly on aligning product and sales.

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

Mixpanel

FEBRUARY 23, 2021

. “I’ve made this mistake myself, focusing on the product and the need you perceive rather than what the market needs… Too many startups fail at this by attempting to run fast to achieve the “perfect” product rather than the “right” product,” admitted Israel-based startup advisor and former Sr.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Business of Software Conference

NOVEMBER 19, 2019

All of their data would run through our technology because at the other end of that there are brands and businesses that really wanted to understand what was happening on social media; what was happening around their brand, their industry, their market. We also drove a huge amount of inbound. This is a B2B product.

Customer Experience 8

Customer Experience Analytic Tools Weak Development Team Data Visualization 8

Intercom, Inc.

MARCH 29, 2022

Paul Adams shared three incredible new products that will take your Intercom experience to the next level: Surveys, Switch, and our next-generation Inbox. Loyalty comes from a strong relationship, which itself comes from repeated positive experiences. Paul Adams who’s our Chief Product Officer at Intercom. Enjoy this time.

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118