Modus Create

MARCH 14, 2023

In this post, we share 10 digital transformation examples from 10 industries. Each example showcases how an enterprise successfully adopted digital products, platforms, or processes to make a positive impact on its bottom line. Additionally, Marriott won Audience Honor in the Branded Content category at the 7th Annual Shorty Awards.

Analytic Tools 98

Analytic Tools Reporting Tools Data Visualization Technical Review 98

Mind the Product

SEPTEMBER 1, 2020

April Dunford’s mtpcon Digital 2020 keynote on positioning was so good that we couldn’t pass up the opportunity to dig deeper into the topic with her. The post Obviously Awesome: Positioning Your Product – April Dunford on The Product Experience appeared first on Mind the Product. Building a story brand.

Positioning 113

Positioning Product Research Customer Experience Feedback Software 113

Intercom, Inc.

JUNE 13, 2018

Of all the ways to get your message into the world, staging events might not seem like the most efficient or scalable. In our industry there are dozens, if not hundreds of ways you can get in front of your customers or people you’d like to be your customers. But that misses a few important qualities that only live events can offer.

Events 205

Events Branding Customer Experience User Testing 205

Alchemer Mobile

DECEMBER 21, 2022

The concept of retargeting mobile customers is not a new idea by any means, but few brands practice it successfully. Truly powerful mobile customer engagement comes from hyper-specific brand interactions. Communicating with both through the same message does neither group any good.

User Testing 263

User Testing Customer Feedback Feedback Software Product Research 263

Userpilot

JULY 22, 2022

What UX trends are shaping the SaaS industry in 2022? Use emotional design to create a positive user experience when users engage with a product. Asana evokes positive emotions in users with gamification elements to create a great in-app experience. Evoke positive emotions in your UX with gamification elements.

Feedback Software 105

Feedback Software UX User Testing Embedded Analytics 105

Alchemer Mobile

DECEMBER 28, 2021

The concept of retargeting mobile customers is not a new idea by any means, but few brands practice it successfully. Truly powerful mobile customer engagement comes from hyper-specific brand interactions. Communicating with both through the same message does neither group any good.

User Testing 246

User Testing Customer Experience Customer Feedback Feedback Software 246

Userpilot

AUGUST 10, 2023

Benchmarking this crucial metric against your industry helps you assess your standing relative to your competition. In this article, we’ll delve into the ins and outs of CAC, its industry-specific benchmarks, and the proven practices to improve it. The average CAC varies across industries. LTV: CAC ratio formula.

Customer Experience 69

Customer Experience User Friction Customer Feedback Onboarding KPIs 69

Userpilot

AUGUST 18, 2022

Positive customer experiences result in improved customer retention and loyalty. Add elements that spark positive emotions that build a stronger connection between your brand and your customers. Meet customer expectations by being consistent with branding across the entire product experience. In-app product experience.

Feedback Software 91

Feedback Software Data Visualization Embedded Analytics User Testing 91

Alchemer Mobile

DECEMBER 8, 2022

Aggregate customer sentiment findings (combined across industries). We analyzed data from the following industries for the 2021 calendar year to see what trends we could find in relation to customer sentiment and how it changes depending on the season. Win back unhappy customers in the winter months.

Customer Feedback 246

Customer Feedback User Testing Data Visualization Customer Experience 246

Nulab

SEPTEMBER 22, 2021

Whether you’re an established company with a new product or a brand-new startup, knowing where you fit in the market is vital. Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Professional industry associations. Image source.

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Product Management University

FEBRUARY 12, 2024

Start by looking at specific market segments, preferably vertical industry segments. Do this for your top 3-5 market segments and then develop lead generation campaigns with messaging that’s industry specific. The Most Basic Rule of Product Positioning 3. It’ll tarnish our brand.” Our sales numbers backed it up!

Product Marketing 147

Product Marketing Marketing Customer Experience Differentiation 147

Alchemer Mobile

NOVEMBER 10, 2022

mParticle is the customer data platform for brands leading the CX revolution. We think we’re pretty great – and so do many leading enterprise brands such as CNN, WeatherBug , FanDuel , Capital One, JetBlue, Dunkin’, Zillow, Norwegian Cruise Lines, Safeway, Alaska Airlines, and more. Mobile in-app feedback tools & solutions.

Feedback Software 256

Feedback Software Analytic Tools Reporting Tools Data Visualization 256

Usersnap

OCTOBER 21, 2021

It’ll only result in a waste of marketing and brand resources. They can provide positive feedback in the survey, and ultimately give you a great referral. They can become brand advocates or useful research resources for improvement. If you request referrals from the wrong customers, they will not recommend your product.

Product Research 93

Product Research Feedback Software User Testing Research Software 93

Alchemer Mobile

MAY 17, 2022

Customer sentiment : How do customers feel about your product and brand? You can use this data to track changes in customer emotion and hone in on why customer feelings changed, positively or negatively. Keep in mind, it is important to take your industry into consideration when determining feedback methods and strategy.

Feedback Software 246

Feedback Software Research Software User Testing Reporting Tools 246

Alchemer Mobile

APRIL 21, 2021

Education was one of the hardest hit industries in 2020. But the category is broad, and consumer expectations and behavior varies dramatically between industries. Surveys and Messages. When we layer on sentiment distribution , you can see the difference between negative, neutral, and positive sentiment across app store reviews.

Feedback Software 246

Feedback Software Research Software Education Technical Review 246

Userpilot

SEPTEMBER 7, 2023

TL;DR Points of parity are industry standards that products must share to stay competitive with each other. Points of parity can be used to keep up with competitive brands while using unique selling points (USPs) to eventually surpass them. Category points of parity are the expectations/demands that consumers have for a product (e.g.

Analytic Tools 85

Analytic Tools Feedback Software User Testing Product Research 85

Alchemer Mobile

APRIL 6, 2021

The food and drink industry was heavily impacted by restrictions on dining, shopping, and delivery in 2020. Companies in both Restaurant and Food Service used their apps to get useful information about service changes in front of consumers, embracing the shift to mobile the industry experienced. Surveys and Messages.

Feedback Software 243

Feedback Software Research Software User Testing Systems Review 243

Userpilot

MARCH 25, 2024

TL;DR User sentiment is the feeling a person has about your brand, product, or service quality. Act on insights to drive positive sentiment. Brand24 – best for brand sentiment analysis. User sentiment, also known as customer sentiment, refers to how users feel about a product, service, brand, or even an industry.

Data Visualization 86

Data Visualization Feedback Software Analytic Tools Reporting Tools 86

Userpilot

MAY 1, 2024

Building a community is no walk in the park, but creating a brand community around your product can be easy and even fulfilling as long as you stay focused on your goals. Successful brand communities are the ultimate goal, offering valuable insights and fostering customer loyalty.

Feedback Software 71

Feedback Software Customer Feedback User Testing Customer Experience 71

Userpilot

SEPTEMBER 20, 2022

A defined word-of-mouth marketing strategy helps you encourage and accelerate conversations within your customer base that grow your brand. WoM marketing improves brand visibility by getting many people to talk about your brand. WoM marketing also builds trust in brands by providing proof of their usefulness.

Feedback Software 75

Feedback Software Branding Customer Experience User Testing 75

Userpilot

JANUARY 8, 2024

By staying consistent with your SEO efforts , you’ll not only enhance your search rankings but also establish your brand as an authority in your industry and niche. While you can host webinars yourself, also explore collaborating with industry influencers or complementary businesses to co-host some sessions.

Analytic Tools 96

Analytic Tools Research Software Feedback Software Customer Experience 96

Alchemer Mobile

AUGUST 31, 2023

Such interactive elements not only enhance the shopping journey but also create memorable brand interactions. As mobile e-commerce grows, many brands have recognized the power of applications to earn revenue from customers. According to Statista’s Market Insights , mobile e-commerce sales reached $2.2

Feedback Software 113

Feedback Software Analytic Tools User Testing Customer Feedback 113

Alchemer Mobile

APRIL 28, 2021

Depending on industry (energy, manufacturing, security, et. issues with supply chains, global price drops, and budget constraints impacted each brand differently. Surveys and Messages. When we layer on sentiment distribution, you can see the difference between negative, neutral, and positive sentiment across app store reviews.

Feedback Software 234

Feedback Software Systems Review User Testing Travel 234

Alchemer Mobile

DECEMBER 21, 2022

The concept of retargeting mobile customers is not a new idea by any means, but few brands practice it successfully. Truly powerful mobile customer engagement comes from hyper-specific brand interactions. Communicating with both through the same message does neither group any good.

User Testing 130

User Testing Customer Feedback Feedback Software Product Research 130

Alchemer Mobile

FEBRUARY 24, 2022

To get a sense of how customers feel about your brand, you must start by tracking customer sentiment. Regardless of your product or industry, there are five key areas to look at when tracking customer sentiment. Net Promoter Score, or NPS, is considered a leading growth indicator across industries. But where should you start?

User Testing 246

User Testing Feedback Software Customer Feedback Customer Experience 246

The Product Coalition

MAY 2, 2023

Remember, teachers are pros at spotting misinformation, so make sure your message is honest and well-researched. The ELI5 framework can help you highlight what sets your product apart from competitors while making it more appealing to users unfamiliar with technical jargon or industry-specific terminology.

Customer Feedback 78

Customer Feedback Product Marketing Marketing Strategy 78

The Product Coalition

JULY 20, 2018

Product management is seen by some as providing a service via a digital platform to a consumer, however there are many brands going above and beyond this basic principal and disrupting their industries completely. With around 30 million users currently signed up to Bumble, the brands growth has been rapid.

Artificial Inteligence 62

Artificial Inteligence User Testing Data Visualization Customer Experience 62

Alchemer Mobile

DECEMBER 16, 2020

COVID-19 hit finance apps with a one-two punch, and many brands are still adjusting to find their new normal. While we saw DAU stay consistent for traditional banking apps this year, DAU spiked for budgeting apps, insurance companies, credit score apps, and other mobile-first brands in the finance category. stars to four stars.

Finance 243

Finance Feedback Software User Testing Data Visualization 243

Userpilot

OCTOBER 15, 2021

In this article, we'll talk about types of SaaS conversion rates, the industry benchmarks for each of them, and 10 conversion rate optimization tactics to help you grow your SaaS business steadily. Help users discover more features using the right in-app messaging. Industry benchmarks. Conversion rate optimization tactics.

Feedback Software 96

Feedback Software Customer Experience Customer Feedback Data Visualization 96

Alchemer Mobile

APRIL 7, 2021

Finance brands were generally spared by the marketplace shakeup of 2020. Despite the differences between subcategories, the Love Dialog had a positive impact on all consumer groups. Interaction rates also remained consistently high and fell right around the macro average of 94% in all three industries. Surveys and Messages.

Finance 147

Finance Feedback Software Research Software Systems Review 147

Userpilot

AUGUST 30, 2021

What type of launch messages do you use when announcing new features or product enhancements? The best way to announce a product launch and contribute to a successful onboarding experience is to communicate in a contextual way , with the right message, at the right time, and on the right platform. What are launch messages?

Feedback Software 84

Feedback Software Messaging User Testing Customer Experience 84

Pragmatic Marketing

MAY 23, 2017

We all want prospective customers to consider our brand. For many executives and product managers, the decision to focus marketing efforts on brand awareness or lead generation can feel like a constant wrestling match. On the one hand, brand marketing efforts help expand audience size. Brand Awareness. Brand Foundation.

Branding 70

Branding White Paper Customer Experience User Testing 70

Alchemer Mobile

APRIL 25, 2019

Metrics of success look different across industries based on differences in customer engagement opportunities and goals. Differences in how customers use Travel apps, along with how Travel brands leverage their apps as customer engagement tools, impact industry benchmarks for apps across the category.

Travel 211

Travel Feedback Software Data Visualization Reporting Tools 211

Intercom, Inc.

JUNE 8, 2021

According to one Microsoft Global State of Customer Service report , 90% of consumers surveyed said that customer service is an important factor in their choice of, and loyalty to, a brand, while nearly two-thirds (58%) would sever their relationship with a business due to poor customer service. Conversational support is the new normal.

Reporting Tools 222

Reporting Tools Technical Review Data Visualization Research Software 222

UX Studio

SEPTEMBER 10, 2019

Creating and maintaining a brand strategy can turn into a never-ending struggle, but it can also provide a great deal of fun. In this post we created a guide on the steps to take in developing your brand strategy. But first, let’s define brand strategy! But first, let’s define brand strategy! Brand strategy defined.

Branding 63

Branding Weak Development Team Strategy Research Software 63

Userpilot

FEBRUARY 6, 2024

Write for your reader : Tailor messages to align with users’ language, formality, and complexity based on detailed user personas. Watch your tone : Adjust the tone of voice to fit the context of the message, format, and channel while maintaining brand consistency. Source: Notion.

User Testing 52

User Testing UX Analytic Tools Research Software 52

Pragmatic Marketing

MAY 23, 2017

Whether it’s that first sip that brings a spark of joy, the sense of community, the way the employees engage with us or the soundtrack that plays in the store, successful companies create a consistent brand feel that gives extra life to the goods they sell. The taxi industry no longer meets the experience consumers want?

Branding 70

Branding Feedback Software User Testing Customer Experience 70