Userpilot

MAY 1, 2024

Building a community is no walk in the park, but creating a brand community around your product can be easy and even fulfilling as long as you stay focused on your goals. Successful brand communities are the ultimate goal, offering valuable insights and fostering customer loyalty. That’s understandable!

Feedback Software 74

Feedback Software Customer Feedback User Testing Customer Experience 74

Intercom, Inc.

NOVEMBER 20, 2018

At Loom , we think we’ve found the solution – video. Send a video, not a thousand words. And that’s where video comes in. Video can provide one of the most personal experiences for businesses seeking to make a effective connection with potential customers. Answering support tickets with quick videos.

Customer Experience 146

Customer Experience Reporting Tools Customer Communications Messaging 146

The Product Coalition

JULY 30, 2020

Source: Freepik It is hard to imagine those times when videos were not a part of the marketing strategies and content plan. Have you ever wondered how companies used to communicate with their customers, do the brand building, create support collateral, and launch products in the past? Is the DIY tool really a do-it-yourself?

Research Software 78

Research Software User Testing Branding Demo 78

The Accidental Product Manager

FEBRUARY 19, 2024

TicTok product managers have to deal with new rivals Image Credit: HS You Is there any app that is hotter than TicTok? I mean go just about anywhere these days and you’ll find kids and adults with their noses buried in their mobile phones watching short videos that have been made for the TicTok platform. were using TikTok.

User Testing 73

User Testing Product Management Product Manager Product Research 73

Alchemer Mobile

DECEMBER 31, 2020

Despite the wild ride that 2020 was for all of us, our team here at Apptentive continued to produce high-quality content for product managers, mobile marketers, and C-suite executives interested in digital transformation. Here are our top-read articles, most-watched videos, and highly-downloaded guides from the past year.

Data Visualization 147

Data Visualization Marketing User Testing Feedback Software 147

TechEmpower - Product Management

JULY 24, 2023

Where do you stand on your brand? Do you have a name, a logo, and have you thought about brand positioning? What are some examples of similar brands? Video and Audio Are you hosting your own video, or can we use a third-party host like YouTube or Vimeo? A Product Manager? Are there achievements and badges?

Reporting Tools 208

Reporting Tools Analytic Tools Development CTO Coach 208

PMLesson's Ace the PM Interview

APRIL 2, 2019

In this live mock product management interview, Stephen asks Muhammad why his favorite product is the iPhone, and what he would do to improve it. Furthermore, this point is particularly great from a strategic perspective, as Siri is one of the clear well-branded products in Apple's portfolio.

Branding 75

Branding Positioning Product Management Product Manager 75

The Product Coalition

MAY 3, 2022

The Google -owned video service saw usage grow from 73% of U.S. In this blog, I’ll talk about the steps that I as a Product Manager at Youtube would take to do this. watch time and interact with the videos. Number of videos watched (Per user and Overall topline numbers) ii. Liking the videos ii. Reported Videos?—?We

Reporting Tools 131

Reporting Tools Product Management Product Manager Customer Feedback 131

The Accidental Product Manager

SEPTEMBER 25, 2023

Advertising only works if your customers see it Image Credit: Nick Amoscato Every product manager wants to be responsible for a successful product. The DTC companies look especially promising to product managers in traditional media, such as television. For some DTC product managers, diversification is partly about protection.

Advertising 73

Advertising Product Management Product Manager Management 73

The Accidental Product Manager

FEBRUARY 12, 2024

The Peloton product managers were unable to predict the future Image Credit: Phillip Pessar How great would it be to be a product manager who was responsible for a very popular high priced exercise bike? This is the position that the Peloton product managers found themselves in just before the pandemic hit. However, it didn’t.

Product Management 73

Product Management Product Manager Management Management 73

The Accidental Product Manager

OCTOBER 2, 2023

Product managers adopt a lo-fi approach to advertising their products Image Credit: nefasth When we think about how we want to present our products to our potential customers, I think that we can all agree that we’d like to make the product look as attractive as possible.

Advertising 73

Advertising Product Management Product Manager Management 73

The Accidental Product Manager

OCTOBER 16, 2023

Finding counterfeits is half the battle Image Credit: cce Just imagine if you were a product manager who was responsible for a very popular product. As a product manager part of your job would be to put a stop to this kind of thievery. Once this is done, the worker opens an app and selects a brand from a list.

Artificial Inteligence 73

Artificial Inteligence Product Management Product Manager Management 73

Roman Pichler

JUNE 1, 2020

Effective stakeholder management starts by embracing the right attitude: See the stakeholders as equal partners; take an interest in their perspective, ideas, concerns, and underlying needs; build trustful connections with the individuals; and encourage the stakeholders to work together. Increase your product management expertise.

Weak Development Team 305

Weak Development Team Product Research Customer Experience Workshop 305

Intercom, Inc.

APRIL 6, 2020

I’m kicking things off by sharing some pieces that have helped me (hopefully) get better at managing people. He shared insights such as how all behavior – good and bad – can scale and how you can manage that as well as the need for hierarchy, even at an early stage. People before product and profit. The key takeaway for me?

Customer Feedback 181

Customer Feedback User Testing Entertainment Management 181

Userpilot

JUNE 29, 2023

This comprehensive guide will enable proactive product managers to figure out exactly how to craft documentation that will help users solve their problems and delight them. User documentation comes in many shapes and sizes: step-by-step guides or manuals, frequently asked questions, video tutorials, release notes , and more.

Document 85

Document Analytic Tools Feedback Software User Testing 85

The Accidental Product Manager

APRIL 10, 2023

Roku product managers are creating an ad-supported streaming strategy Image Credit: Mike Mozart The product managers at the streaming hardware provider Roku had a bit of a problem on their hands. Say Hello To Streaming Ads The product managers at connected-TV giant Roku are betting big on ad-supported streaming.

Product Management 65

Product Management Product Manager User Testing Reporting Tools 65

Userpilot

APRIL 10, 2024

Building a knowledge management system can stem the tide, keeping your customers happy and ensuring your support agents can focus on more important tasks. In this article, we will explore all you need to know about knowledge bases and how you can create a knowledge management system that works. Play video tutorials directly in-app.

Feedback Software 83

Feedback Software Analytic Tools Research Software Data Visualization 83

Mind the Product

DECEMBER 2, 2022

Here, Hannah Chaplin and Niamh Jones discuss how we can turn customer success into product success – both crucial factors for a brand’s growth and product performance. Watch this video or read on for key highlights from the talk. This spotlight session was sponsored by Pendo at #mtpcon London 2022.

Branding 145

Branding Product Management Product Manager Management 145

Alchemer Mobile

MARCH 9, 2022

Frankly, the answer to that question is this: For most brands, customer retention is a nut they still haven’t cracked. What many don’t realize is that customer retention can be largely managed with a few simple improvements to their app’s customer experience. Boosting retention doesn’t mean you have to completely reinvent the wheel.

Customer Feedback 264

Customer Feedback User Testing Customer Experience Data Visualization 264

Userpilot

DECEMBER 19, 2023

Managing customer accounts is a pretty tough job, but you know what’s even tougher? SaaS account management. With the emergence of software-as-a-service (SaaS) companies, the role of account managers has also evolved – and gotten harder. What is SaaS account management?

Feedback Software 82

Feedback Software Analytic Tools Product Research User Friction 82

PMLesson's Ace the PM Interview

APRIL 2, 2019

In this live mock product management interview, Stephen asks Muhammad why his favorite product is the iPhone, and what he would do to improve it. Furthermore, this point is particularly great from a strategic perspective, as Siri is one of the clear well-branded products in Apple's portfolio.

Branding 40

Branding Positioning Product Management Product Manager 40

The Accidental Product Manager

AUGUST 7, 2023

Clearly, for the product managers who promote musicians this was a major setback. However, product managers are never stopped for long and virtual concerts that were delivered online were then quickly created. That has helped artist product managers to zero in on their superfans. What is A “Superfan”?

Product Management 65

Product Management Product Manager Management Management 65

The Accidental Product Manager

OCTOBER 31, 2022

So here’s a classic problem that product managers are faced with all the time: you are responsible for an established product. What can a product manager do to breathe life back into an existing product? So just imagine if you were a product manager over at General Mills. Time has passed. The Problem With Old Products.

User Testing 65

User Testing Product Management Product Manager Management 65

Intercom, Inc.

AUGUST 12, 2021

After all, as he points out, in a successful organization, the teams responsible for customer success and support tend to manage and influence more revenue opportunities than the field sales team – and if your customer service isn’t good or you’re not looking at CX from a holistic point of view, these chances of expansion are slim to none.

Analytic Tools 223

Analytic Tools Data Visualization Customer Experience User Testing 223

The Product Coalition

JANUARY 12, 2023

And What You Can Do to Avoid Them Disclaimer: I don’t really believe you can ‘teach’ Product Management. Product Managers I work with often tell me that “the purpose” has been decided by top management “a while ago”. Spread this video. Here is what I noticed. And maybe because it is the hardest part of the job.

Product Research 124

Product Research User Testing Weak Development Team Customer Experience 124

The Accidental Product Manager

AUGUST 22, 2022

Grocery store product managers are deciding what goes where Image Credit: Erin Sparling. Grocery store product managers are taking a look at their product development definition and taking control over what goes where on their shelves. Product Managers Take Back The Grocery Shelves. Product managers at Kroger, the largest U.S.

User Testing 65

User Testing Product Management Product Manager Data Visualization 65

Spice Catalyst

JANUARY 16, 2024

Conversations with Joshua T Berglan featuring David Fradin In this video, Joshua T Berglan interviews David Fradin, an expert in product development and branding. They discuss the importance of having a product market strategy, effective packaging, and the role of marketing in the success of a product or service.

Branding 78

Branding Product Marketing Marketing Strategy 78

The Accidental Product Manager

JANUARY 3, 2022

Just in case you didn’t know it, Gucci is a one of the largest and most successful fashion brands out there. In the past few years, Gucci has had a fantastic run and has become one of the hottest brands in fashion. So just exactly why did the popular Gucci brand experience a decrease in sales after having been so hot for so long?

Customer Experience 123

Customer Experience Weak Development Team Branding Definition 123

Intercom, Inc.

JULY 2, 2018

In fact there’s a whole genre of tech company videos that are so clichéd – fast edits, shiny happy people, repeated lines of script, emotional cues and images of bakers (think about it) – it’s become easy to poke fun at them. The most recent element of the campaign were our video ads. Which the Brand Design team did – soup to notes.

Customer Experience 199

Customer Experience Advertising Branding Messaging 199

Mind the Product

DECEMBER 3, 2019

In this ProductTank London talk, Claire Parker, Group Product Manager at the Financial Times tells us how the strategy for a global publication partnership can be executed. Watch the video to see Claire’s talk in full. The post Product Management Across Cultures by Claire Parker appeared first on Mind the Product.

Product Management 92

Product Management Product Manager Technical Review Vision 92

freshtrax

MAY 10, 2023

‘Yurukyara,’ which translates directly as “loose characters,” are a kind of mascot character that is used across Japan to serve as honorary PR managers for a wide variety of goods and services. All across the country, these cute and cuddly characters have become a regular part of Japanese culture and branding! Yurukyara you say?

Government 105

Government Branding Advertising Entertainment 105

Split

MAY 10, 2023

You can watch the whole roundtable discussion on-demand in the video below. Get Split Certified Split Arcade includes product explainer videos, clickable product tutorials, manipulatable code examples, and interactive challenges. Split is a feature management platform that attributes insightful data to everything you release.

Data Visualization 98

Data Visualization Customer Experience Banking Demo 98

ProductBoard

AUGUST 11, 2022

This post is the first of a brand new video series to understand what goes on behind the roadmap – it’s an inside look at the life of product managers. Watch the full first video with Productboard’s own Sophie Lalonde here and keep an eye out for upcoming installments!

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Roadmap Branding Product Management Product Manager 97

The Accidental Product Manager

MARCH 6, 2023

The ease of doing this is one of the challenges that product managers are facing these days. Online product managers realize this and they are currently looking for ways that they can stand out from among all of the other sellers who are online. Since it is so easy to do, everyone seems to be doing it.

User Testing 65

User Testing Product Management Product Manager Advertising 65

Userpilot

MARCH 8, 2022

of US Product Managers being female in 2021, according to a metastudy of 30 million profiles conducted by Zippia : Source: [link]. Melissa Perri – Speaker, consultant, and teacher in Product Management. Melissa Perri is one of the most recognizable names in Product Management. CEO of Product Labs.

Technical Advisors 112

Technical Advisors Product Research Analytic Tools User Testing 112

The Product Manager Coach Blog

SEPTEMBER 5, 2023

In the world of product management, where technical acumen, strategic vision, and people skills intersect, there’s an often underutilized asset that many PMs overlook: the power of networking. Plus, don’t forget to download the free guide, 10 Tips for Being a Better Product Manager , at the end of this post!

Research Software 52

Research Software Feedback Software User Testing Product Management 52

ProductBoard

SEPTEMBER 8, 2022

Editor’s note: This post is part of a brand new video series to understand what goes on behind the roadmap – it’s an inside look at the life of product managers. The road to product management as a career isn’t always a straightforward one.

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