This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
As productmanagers, we often focus on the development and success of the products we bring to market. But there’s another product that deserves just as much attention— you. Why Your PM Brand Matters Your personal brand as a productmanager is essentially how others perceive your skills, expertise, and leadership.
In the first part of this series, we explored the importance of personal branding for productmanagers and discussed practical strategies to build and strengthen your PM brand. However, the journey to developing a robust personal brand is not without its challenges. Common Challenges & Controversies 1.
How an AI-powered fashion startup achieved product-market fit Watch on YouTube TLDR In this episode, we’re joined by Anya Cheng, former product leader at Meta, eBay, McDonald’s, and Target, and current founder of the AI-powered fashion startup Taelor. ” The problem?
The rapid shift to digital-first lifestyles has disrupted traditional financial services, forcing companies to rethink their approach to branding. Todays customers expect financial brands to deliver deeply personalized, seamless digital experiences at every touchpoint, consistently reinforcing what they stand for.
In spite of what you may hear, we will still need (great) managers in the future—to scale (well-functioning) teams, to mentor and coach individuals, and to think beyond the day-to-day. These tactics and tools are practical and actionable, and you can start experimenting with them today, even if you’re not managing.
Productside | ProductManagement Courses & Training How WellNest Rebooted Product Strategy (eBook Preview) When product teams get stuck in backlog chaos, stakeholder noise, and reactive shipping, its not a process problem. Its a product strategy problem. Thats where the Productside Blueprint comes in.
How AI captures customer needs that human productmanagers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.
This article will help reduce such churn by refining your productmanagement and UX analysis approach. UX analytics involves gathering, analyzing, and interpreting data about how users interact with your product or service. Basically, anything that ruins the user experience. It covers key topics, such as: Defining UX analytics.
By ADRIENNE TAN Be 'Better' Creating new products has become remarkably easy in today’s technology-driven landscape, leading to a market saturated with entrants. This is where effective productmanagement plays a crucial role. Is there a particular brand that stands out in delivering a superior experience?
Chasing the next big product win in banking or fintech? For decades, banks competed through branch locations, branding and fee structures. The apps design, tone and overall feel should work in harmonytelling a clear, authentic story that reflects the brand and resonates with users values.
It involves delivering consistent messaging across all channels. This means using the welcome survey discussed above to learn what users expect from your brand. With an average adult attention span of 8 seconds , you can use gamification techniques to encourage users to engage with your product. The result?
Hence for many of us designer-generalists, it was time to leave print and advertising to the graphic design specialists and move on to younger, less explored fields of web and digital product design, where we could once again feel like pioneers. As a bonus — start documenting key UI patterns, e.g. where a toast message should appear etc.
Blog Ebooks &Â Guides Events & Webinars Case Studies Podcast Community Sign in Get started for free Test Closure How to Present Customer Insights to ProductManagers, Engineers, and Executives Posted on June 11, 2025 Austin Meyer You ran a solid test. Productmanagers focus on user friction and patterns.
Mostly through email campaigns We struggle to act on user behavior data With targeted in-app messages You’re ready to master Behavioral Segmentation. One way is to trigger targeted offers or in-app messages that guide them smoothly through the purchasing process. You have the goals, now get the tool that makes it easy.
The routine nature of digital banking, including boring interface design, complex language, confusing navigation, hidden fees and formal attitude, can feel tedious and uninspiring, further reducing the desire for meaningful interactions with financial brands. Wheres the brand identity?
For productmanagers and developers, the goal isn’t just to share changes—it’s to connect with users, encourage feature adoption, and streamline communication. It features customizable widgets and a user-friendly dashboard, making it easy for teams to create, manage, and share changelogs. Custom branding and domain options.
There are two main types of user guides: full product tours (which tend to be more detailed and time-consuming) and interactive walkthroughs (which use tooltips and real-time guidance to provide more contextual help to customers). All productmanagers want to delight and engage their customers.
Online review tools : Tools that help you collect, manage, and showcase customer reviews to build credibility and enhance your online reputation. Social listening tools : Software for monitoring online conversations, brand mentions, and trends. Best for : Monitoring brand mentions across the web and social media.
Instead of juggling countless email threads or Slack messages, you manage everything from a central dashboard. When agents and productmanagers can quickly navigate the dashboard, they spend less time on training and more time resolving issues. In other words, you resolve issues faster.
Throughout my career as a productmanager, I’ve seen too many promising mobile apps fail; oftentimes not because they lacked great features, but because the user experience fell short. Error handling and feedback: Does the app provide clear and helpful error messages when things go wrong? Then, document clear action items.
If youre managing a mobile product , I probably dont have to tell you that it is a must to learn how to send push notifications at the right time, with the right message, and to the right users. Best practices to avoid spamming and build real value with every message. Analytics and performance tracking.
When interviewing at Discord, you might run into mention of Wumpus, a fun character and mascot of the Discord brand. Discord ProductManager Interview Guide Discord Interview Process At Discord , interviews usually include three stages, with five screens within the last stage. Productmanagement Improve Discord.
Userpilot mobile at a glance Userpilot mobile is an all-in-one solution that combines in-app messaging , push notifications, user behavior tracking, and feedback collection, helping product teams drive adoption across both mobile and web apps. Error messages. Feature announcements. Help content and resource centers.
It allows you to find and fix bugs that couldâve been catastrophic at launch and helps hone your marketing message to make sure it resonates with your market. But beta testing can also help you decrease support costs, which can [â¦] The best brands in the world partner with Centercode to perfect their products Delta Testing New to Delta?
Not only is it a real headache to import, check, and tweak user data every time you want to design a personalized message for a new channel. Behavior-triggered messaging: Generic blast campaigns don't work. With Userpilot's funnel and path reports, I can trigger contextual messages that guide them forward.
As productmanagers and onboarding specialists, you’re juggling a million priorities: feature adoption, activation milestones, reducing churn… And crafting the perfect email sequence that guides users to success? The message needs to offer a personalized experience based on why a user signed up. What can be improved?
How productmanagers use Jobs-To-Be-Done to create products customers love Watch on YouTube TLDR In this episode, I explain the Jobs-To-Be-Done (JTBD) framework, a powerful approach to understanding customer needs and developing successful products. They decided to keep both brands and reframe their marketing.
Customers who actively connect with your brand are more likely to stay loyal, spend more, and become advocates. Customization options: Can you tailor the platform to match your brand identity and specific needs? But how do you track and strengthen these connections? That’s where customer engagement software comes in.
Keep it engaging : Use tools like Usersnap to create visually rich, consistent, and user-friendly Marcin’ Insights: The truth is, as ProductManagers, we’re often way more excited about our new feature than our users are. Release notes are a crucial part of productmanagement that helps communicate updates to users.
You have to use these things together.â This is echoed by data from Gartner , which found that 63% of product leaders who failed to adapt their strategies in response to market shifts saw declining product performance within two years. For senior product leaders and their teams, the message is clear: Embrace the disruption.Â
Tool Tour features Web Applications (Desktop & Mobile Web) Native Mobile Apps (iOS/Android) Userpilot Offers multi-step interactive product tours using modals, slideouts, tooltips, and carousels on both web and mobile apps, with full support for segmentation, custom events, and no-code flow building. on mobile).
The SaaS user onboarding process is the guidance that users go through from the moment they sign up for a software product. Its goal is to take them through key features and functions to ensure they understand the value of the product. The survey also allows for basic customization, such as branding colors.
So you can better analyze in-app behavior, whether you’re an app developer, productmanager, or part of a growth team looking to optimize every tap, swipe, and session. Then, put these insights to work, personalizing in-app messages and experiences for each group. What is mobile app tracking? G2 rating: 4.6/5
In this article, we’ll show you how to use video content in your productmanagement strategy to help users learn at their own pace. In our experience, this approach helps ensure that users never lose context during onboarding and easily understand how to interact with your product. Embed a video in modals with Userpilot.
JPMorgan Chase is the unified company of its two brands: Chase, a consumer and commercial banking brand, and J.P.Morgan, an investment brand for corporations and governments. Productmanagement As a PM for JPMorgan Chase's Payments Developer Portal, design a new feature to improve customer adoption.
Where do you stand on your brand? Do you have a name, a logo, and have you thought about brand positioning? What are some examples of similar brands? Email / SMS Does your application send out transactional emails or SMS messages? How are those mass messages crafted? How often is message content updated?
Creating on-brand in-app flows, announcements, surveys, and more with Userpilot is easier, too. With Intercoms Proactive Support offering, you can create automated, contextual messages to drive user engagement. Not many product adoption platforms (except Appcues) support emails and push notifications. Theres no right answer.
It means your marketing team can also reliably message the Twittersphere and send out the necessary collateral to the rest of the customers who are not affected, reassuring the base and protecting brand value. Engineering Backward Compatibility for a Legacy Release.
That kind of role-based personalization makes a huge difference in how the message lands. Next steps” email example: Ascend Ascend’s onboarding email is a solid example of a well-timed “next steps” message. The message is short, clearly highlights what the user can do next, and ends with a focused call to action.
Sara Gordon presents The Seven Deadly Sins & Positioning , a masterclass in brandmessaging pitfalls. David Pereira asks a bold question: ProductManagement or B t Management? offering a no-nonsense take on the role of productmanagers.
When done right, they don’t just boost company revenue , but also help customers unlock more value and grow with your product. One smart way to learn is by analyzing upsell email examples from successful brands. It visually reinforces the message that the offer is limited, and time is ticking. Userpilot’s upsell email template.
As a productmanager, I believe its a critical step to understanding whos really using your app, whats tripping them up, which features are making a difference, and how many users might opt for your paid plans. Gathering mobile customer feedback shouldnt just be a checkbox item.
All of this success has put some pressure on the Amazon productmanagers. As productmanagers we all know what this means – new products. What Was Wrong With This Product. Into this charged environment the Amazon productmanagers decided to step. In the U.S.,
Amazon is one of those truly disruptive companies – whose products have created entirely new categories of demand. It’s always fun to look under the hood and see what productmanagement looks like at businesses whose product development has been so wildly successful. How usage data makes compliance teams convert.
We organize all of the trending information in your field so you don't have to. Join 96,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content