Dear Strategy

DECEMBER 21, 2020

On this episode of Dear Strategy, we analyze the practice of offering the same basic product across several different brands – especially when some of those brands are positioned as premium and some are – well – not! Is this a good strategy for companies to take, or is it something that will eventually backfire on them?

Branding 52

Branding User Testing Product Research Workshop 52

freshtrax

FEBRUARY 28, 2024

Kit Kat , a globally recognized chocolate brand, has not only won the hearts of chocolate lovers worldwide but has also achieved remarkable success in the Japanese market. The journey of Kit Kat in Japan is a fascinating tale of cultural adaptation, innovative marketing strategies, and a bit of serendipity.

Marketing 111

Marketing Branding Messaging Positioning 111

Userpilot

JULY 31, 2023

Looking to power up your retention marketing strategy? This article will show you practical strategies to crack the customer retention code and maintain sustainable recurring revenue. The right customer retention strategy will: encourage repeat purchases, create loyal customers, and improve your retention rate.

Feedback Software 96

Feedback Software Analytic Tools Data Visualization Customer Feedback 96

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing. This is more of a nascent discipline.".

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing. This is more of a nascent discipline.".

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Userpilot

FEBRUARY 22, 2024

This article will walk you through 15 practical strategies to improve customer retention , boost loyalty, and ensure customer satisfaction. Userpilot can help you create advanced segments, monitor product usage , and collect user feedback to improve your strategy. Book a demo to get started! What is customer retention?

Analytic Tools 52

Analytic Tools Feedback Software Research Software User Testing 52

Innovatemap

JUNE 27, 2023

Innovatemap partnered with Nextech to equip Indiana teachers with the tools and strategies to integrate new tech business practices into their classrooms, empowering them to nurture the digital skills and curiosity of their students. But before any product can go to market, you must define your positioning.

Product Strategy 52

Product Strategy Research Software Feedback Software Strategy 52

The Product Coalition

MARCH 3, 2024

In the ever-evolving world of marketing, understanding your customers isn’t just about knowing their names and numbers, it’s about predicting their next move. Imagine knowing which customers are about to make a high-value purchase, who might abandon your brand, or what content will spark their interest. Here’s how: 1.

Data Visualization 120

Data Visualization Analytic Tools Marketing Customer Experience 120

Roman Pichler

AUGUST 17, 2021

The product vision describes the ultimate purpose of a product, the positive change it will bring about. Not tied to a solution : Despite its name, I recommend keeping the product vision free from assumptions about the actual product or solution. Do I need a Product Vision and a Product Strategy? Listen to this article: [link].

Vision 323

Vision Customer Experience User Testing Product Strategy 323

Roman Pichler

NOVEMBER 1, 2022

But it has the following three drawbacks: A feature-based roadmap can give rise to and strengthen a feature-factory mindset where adding features is more important than creating value and making a positive impact on people’s lives and the business. Decline stakeholder requests if they aren’t aligned with the product strategy.

Roadmap 313

Roadmap Weak Development Team Customer Experience Reporting Tools 313

Business of Software Conference

MARCH 11, 2021

She is a globally recognized expert in Positioning and Market strategy. In this brand new talk, April will show you how you can take your competitor’s biggest strengths and turn them into weaknesses. April Dunford (Author, Obviously Awesome) – Positioning Jujitsu from Business of Software Conference.

Positioning 40

Positioning Fractional CTO CTO Consulting 40

People-First Product Leadership

DECEMBER 4, 2023

Welcome back to creating your strategy stack. In Part 2, we dive into establishing your organization's strategy and goals. If you missed Part 1, we covered the “why” behind creating a strategy stack, with a focus on the Mission, North Star, and Vision. Subscribe now What’s in a Strategy?

Strategy 52

Strategy Weak Development Team Technical Review Vision 52

Userpilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. If a good percentage of them responded positively, then that’s a sign the market needs it. With this information, you can adjust your messaging , campaign channels, pricing , and other elements of your strategy.

Data Visualization 85

Data Visualization Product Research Research Software Analytic Tools 85

Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. Solution : Describe the ultimate purpose of your product, the positive change the product should bring about like “healthy eating”.

Vision 300

Vision User Testing Research Software Product Research 300

Intercom, Inc.

OCTOBER 28, 2020

The name suggests how simple this new message type really is – you can now create a message that occupies that prime real estate at the top or bottom of your website, on desktop or mobile, where it can capture the attention of visitors and customers with announcements , promotions, proactive support , you name it.

User Testing 239

User Testing Customer Feedback Customer Experience Data Visualization 239

UX Planet

FEBRUARY 25, 2024

. ### Email Template 1: Introduction and Offer Subject: Let’s Make Your Brand Shine! Hi there, My name is [Your Name], and I design cool stuff. Best, [Your Name] ### Email Template 2: Portfolio Highlight Subject: See What I’ve Created! Hi [Recipient’s Name], I’m [Your Name], and I create designs that people love.

ChatGPT 81

ChatGPT User Testing Customer Feedback Research Software 81

Userpilot

AUGUST 29, 2022

Engineering as marketing is an inbound marketing strategy that involves creating free useful tools for your target audience. It helps you raise brand awareness with potential customers, generate leads, improve SEO and build customer love. It helps you stand apart from competitors, boosting your brand awareness.

Research Software 91

Research Software Engineering User Testing Marketing 91

Userpilot

NOVEMBER 14, 2022

Why should you always start with keyword research before naming anything? You’re pretty much stuck with whatever name you choose, so you must be careful. You don’t want to slap a name on something and call it “done.” Branding is a time-consuming, expensive process. Branding is a time-consuming, expensive process.

User Testing 93

User Testing Data Visualization Research Software Customer Experience 93

Userpilot

MARCH 29, 2024

You’ll get actionable strategies and examples to help you deliver memorable product experiences , driving engagement and long-term retention. Ineffective marketing/poor marketing strategy. Use social proof to build brand authority. This section shows you strategies to repair leaks at different levels.

Data Visualization 102

Data Visualization User Testing Analytic Tools Feedback Software 102

Usersnap

SEPTEMBER 2, 2019

Many small businesses fail because they overlook the importance of a customer experience strategy. Why do you need a customer experience strategy? A CX strategy plays a critical role in ensuring the success of your business. Hence, if you have been thinking about investing in a CX strategy, it is time to take action.

Customer Experience 68

Customer Experience Feedback Software User Testing User Friction 68

Userpilot

OCTOBER 17, 2023

Therefore, they are vital for effective product strategies and ensure resource allocation aligns with customer needs. Brand mentions to learn about user’s preferences, honest dislikes, and suggestions for improvement. Since you need the right tools to follow a customer insights strategy. What are customer insights?

Data Visualization 91

Data Visualization Analytic Tools Feedback Software Research Software 91

Userpilot

AUGUST 18, 2022

There is nothing more important to a brand than making its customers happy. While customer satisfaction is essential to brand success, taking proactive measures toward turning these satisfied customers into advocates is key to business growth. Customer service is essential for nurturing positive customer relationships.

User Testing 97

User Testing Customer Experience Customer Feedback Feedback Software 97

Userpilot

DECEMBER 7, 2021

Customer-oriented marketing means tailoring your marketing strategy to fit your customers’ needs first, rather than focusing on your business goals only. With a customer-centric marketing strategy, you can improve your customer experience and easily drive product growth by helping new and existing users discover more value.

Feedback Software 97

Feedback Software User Testing Research Software Customer Feedback 97

Roman Pichler

AUGUST 17, 2021

The product vision describes the ultimate purpose of a product, the positive change it will bring about. Not tied to a solution : Despite its name, I recommend keeping the product vision free from assumptions about the actual product or solution. Do I need a Product Vision and a Product Strategy? Listen to this article: [link].

Vision 156

Vision Customer Experience User Testing Product Strategy 156

Intercom, Inc.

MARCH 11, 2021

As Farhan puts it: “Customers who trust their brands will spend more money, even if it’s more expensive than competitors. The service you get from the brand you interact with is more highly correlated to what your impression of that brand is than what the marketing and the product actually are.”.

B2C 118

B2C B2B Reporting Tools Feedback Software 118

Userpilot

FEBRUARY 4, 2023

TL;DR “Wowed” customers are more likely to be loyal to your brand and make additional purchases in the future. Fast support, personalized experiences, and feedback collection are all core strategies that can help you wow your customers. First of all, it strengthens the relationship between your brand and its customers.

User Testing 89

User Testing Customer Experience Customer Feedback Feedback Software 89

Userpilot

NOVEMBER 1, 2022

7+ customer service personalization strategies. Personalized customer service also makes for an effective marketing strategy since potential customers can better realize the value of a more expensive product if they can see how it will help their specific situation. Trust leads to better retention and brand loyalty.

Data Visualization 97

Data Visualization Feedback Software Analytic Tools Research Software 97

UX Studio: Product Management

OCTOBER 2, 2023

They play an essential role in creating fascinating websites that engage users and appealing branding that leaves a lasting impression. Notable clients in our portfolio include Google, Netflix, Cisco, The United Nations World Food Programme (WFP), and other brands from around the world like from New York or San Francisco.

Research Software 65

Research Software Data Visualization User Testing Technical Review 65

Userpilot

APRIL 25, 2024

TL;DR Market research is a systematic and objective process crucial for understanding target markets, refining business strategies, and informing decisions, which includes collecting, analyzing, and interpreting data on customers, competitors, and the industry. Gone are the days when just intuition or subjective judgment was enough.

Research Software 52

Research Software User Testing Data Visualization Market Research 52

The Product Coalition

NOVEMBER 30, 2022

At times, it felt like what was needed was a true back to basics positioning, where we are educated in not only the definition of demand generation, but what the point of demand generation even IS. why is it valuable? is it fit for my use case?)

User Testing 123

User Testing Customer Feedback Feedback Software Reference 123

UX Studio

OCTOBER 11, 2022

more if they receive a positive customer experience (CX)? What Does a Good Digital Customer Experience Strategy Look Like? Digital customer experience, or digital CX, refers to all digital or online interactions between your brand and your customers. One Bad Experience is Enough to Abandon a Brand . healthcare (78%), .

Customer Experience 84

Customer Experience User Testing Analytic Tools Customer Feedback 84

UX Planet

FEBRUARY 13, 2024

Wikipedia defines Production Artists as: “…a technical and creative position in a creative profession. The job title originated at advertising agencies , assigning what was known as paste-up work (now prepress production) to the position. The Agencies I worked for (prior to 2010), usually had what were called Production Artists.

User Testing 77

User Testing Research Software Technical Review Systems Review 77

Product Management University

JANUARY 29, 2019

It can cost you in both the short and long term if your competitive positioning rests entirely on a product narrative. Use all of them and improve your odds of winning the short-term sales battles as well as the longer-term positioning wars. Understand Your Competitor’s Market Strategy and Have a Counter-Attack.

Customer Experience 100

Customer Experience B2B Positioning Framework 100

UX Studio

JUNE 30, 2023

A website that reflects their brand and meets the expectations of their target audience is just an example. They blend strategy and creativity in their user-friendly designs. They’re building websites, brands, and digital transformation platforms that deliver results and revenue. This is where a web design firm comes in.

Research Software 60

Research Software Feedback Software Analytic Tools Reporting Tools 60

Userpilot

OCTOBER 16, 2022

Our 15 customer intimacy strategies include the following: Mapping the customer journey and listing all touchpoints to get a holistic view of the user journey. Create communities around your brand to connect directly with customers. With Userpilot, you can apply these strategies without having to code. NPS surveys explained.

User Testing 98

User Testing Feedback Software Research Software Analytic Tools 98

Userpilot

JULY 15, 2022

Make use of branded conference swag to promote your company at conferences and raise positive awareness. Take advantage of employer branding to turn your employees into brand advocates and drive positive virality. The things they say about your brand are often beyond your control. SaaSholic Blog.

Analytic Tools 96

Analytic Tools Research Software Feedback Software Data Visualization 96

Userpilot

OCTOBER 6, 2023

Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. Your job here is to provide content that positions your product as the best fit, so it stands out (e.g. It attracts people (who’d otherwise be strangers) to become your customers. It helps you visualize the customer journey.

B2B 104

B2B Analytic Tools Feedback Software Data Visualization 104