Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Product marketing is the process of bringing a product to the market, promoting it, and selling it to customers.

Research Software 98

Research Software Analytic Tools Feedback Software Data Visualization 98

Userpilot

DECEMBER 21, 2022

Marketing analytics tools are a product marketing manager’s best friend. In this article, we cover: What are marketing analytics tools and why they are essential for marketing teams and marketing agencies? Key features to look for when shopping around for marketing tools. HubSpot Marketing Hub.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Research Software 98

Innovatemap

FEBRUARY 21, 2023

It starts with product marketing. A valuable role at companies of all sizes, product marketing translates features and benefits into value statements that buyers want and understand. As more products enter the market, the demand for product marketing grows. Discussed relevant industry trends.

Product Marketing 52

Product Marketing Marketing Customer Feedback User Friction 52

Userpilot

MAY 13, 2024

Is your team struggling to determine the return on investment (ROI) of product marketing strategies? Or are you looking for ways to improve the performance of your marketing campaigns? In either case, marketing analytics tools can come to your rescue. It can help you monitor the effectiveness of in-app marketing efforts.

Analytic Tools 104

Analytic Tools Data Visualization Feedback Software Reporting Tools 104

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Userpilot

SEPTEMBER 1, 2021

Looking for some SaaS Product Marketing examples you could implement to drive growth for your product ? There are some best practices you need to follow when it comes to a SaaS marketing strategy that works – it's not enough to simply copy-paste what other SaaS companies are doing. What is SaaS product marketing?

Feedback Software 98

Feedback Software Research Software User Testing Customer Feedback 98

Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Data Visualization 98

Userpilot

APRIL 17, 2024

Userpilot offers in-app surveys , user action tracking, and behavior analysis to provide granular insights and improve user experience and product development. Google Trends helps businesses differentiate products in crowded markets by identifying evolving consumer interests and regional search behaviors.

Data Visualization 103

Data Visualization Analytic Tools Feedback Software Reporting Tools 103

Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

Analytic Tools 99

Analytic Tools Feedback Software Onboarding KPIs Product Marketing 99

Roman Pichler

OCTOBER 6, 2020

For example, generate revenue or meet a profit margin, reduce cost, or develop the brand? Will the product make a positive impact on people’s lives, the wider society, and the planet, or will it at least not cause any harm ? I find it helpful to distinguish two types of product discovery: timeboxed and continuous discovery.

Product Research 268

Product Research Technical Review Feedback Software Research Software 268

PMLesson's Ace the PM Interview

MAY 19, 2020

Product Marketing is a very new role in the industry - it sits at the intersection of product and marketing but the function influences several areas of the organization including design, sales, support, and engineering. Product Marketing is one of the most collaborative roles within an organization.

Product Marketing 52

Product Marketing User Testing Marketing Technical Review 52

Userpilot

APRIL 30, 2024

Both of these directly influence product development and help keep up with market trends. How can SaaS companies leverage feedback to increase product growth? Feature development : Product feedback can directly help with feature prioritization , allowing product teams to focus on what users want.

User Testing 104

User Testing Customer Feedback Feedback Software Data Visualization 104

Innovatemap

DECEMBER 20, 2023

From insights keeping us informed on product trends to friendly competition around the Village Table, here’s a list of a few favorites from our team. Lenny Rachitsky Jake Trowbridge, Principal Product Manager Lenny Rachitsky is a goldmine for product management, UX design, product marketing and general business resources.

Research Software 52

Research Software Customer Feedback Entertainment User Testing 52

The Product Coalition

JULY 8, 2019

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. Everyone is hiring Product Marketing Managers (“PMMs”) and there is a great demand for expertise in this space, so read on for a strategic and tactical definition of “What is Product Marketing?”.

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60

Userpilot

NOVEMBER 28, 2022

With a solid feedback tool, you can create different types of contextual microsurveys , customize them, set frequency intervals and behavior triggers for the surveys, add qualitative follow-up questions, and use response tagging to detect trends. Product-market fit surveys. Product-market fit survey.

User Testing 98

User Testing Feedback Software Customer Feedback Data Visualization 98

Intercom, Inc.

DECEMBER 21, 2021

It has become clear that the trends that were first evident as the COVID-19 pandemic swept the world are here to stay. Niamh O’Connor , Brand Editor. Revealing our refreshed brand: How (and why) we’ve updated our look. And yet, here at Intercom, we have been determined to make the most of these difficult times.

Customer Communications 196

Customer Communications User Testing Research Software Technical Review 196

Mixpanel

APRIL 18, 2024

Key teams to involve: Product Marketing, Sales Enablement, Customer Success & Support Key Mixpanel reports used: Flows (to look at workarounds being used today) Stage 2: The phased rollout Now, we can start actually rolling out the new product or feature. They’re the end consumers of this training, after all.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

Userpilot

FEBRUARY 25, 2024

Reducing friction helps increase product adoption and improve free-to-paid conversion rates. It also enhances customer experience and boosts customer satisfaction , which are priceless for reducing churn and building brand loyalty. Customers are less likely to churn when they experience fewer difficulties in using a product or service.

Data Visualization 104

Data Visualization Analytic Tools Research Software User Friction 104

Userpilot

APRIL 25, 2024

Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers. Exploratory research is one of the initial steps in the marketing research process.

Research Software 52

Research Software User Testing Data Visualization Market Research 52

Userpilot

MARCH 29, 2024

Poor product-market fit. Ineffective marketing/poor marketing strategy. Complicated product. Repair tips for top-of-the-funnel leaks: Identify your best marketing channels with web analytics tools. Use social proof to build brand authority. Reasons for funnel leaks at the top: Wrong target audience.

Data Visualization 105

Data Visualization User Testing Analytic Tools Feedback Software 105

PMLesson's Ace the PM Interview

MAY 12, 2020

In preparation for applying to Product Marketing Manager roles, the standard application suite applies: a resume, cover letter, and maybe some additional materials like references or transcripts. I’m a self-proclaimed PMM nerd who loves delving into the craft and I’m personally passionate about coaching others.

Product Marketing 52

Product Marketing User Testing Marketing Research Software 52

The Product HQ

MAY 10, 2024

Be Aware and Up-to-Date with Machine Learning Trends If you want to succeed as a machine learning product manager, you need to be up-to-date with, an expert-level understanding of the latest in the machine learning world. How to transition into an AI product manager? What is the Best AI Product Manager Certification?

Artificial Inteligence 52

Artificial Inteligence Reporting Tools Research Software Technical Review 52

Userpilot

JUNE 20, 2023

First, you need to clearly define the product goals, the problems it solves, and its alignment with the organization’s business goals. Next, it’s time for market research which focuses on industry trends , assessment of the competitive landscape, and evaluation of the financial viability of the solution. How do you go about it?

User Testing 98

User Testing Product Research Feedback Software Customer Feedback 98

Userpilot

SEPTEMBER 4, 2023

Customer journey optimization refers to the strategic process of analyzing and enhancing a customer's entire experience with a brand. The goal is to meet and exceed customer expectations at every stage, from initial brand awareness to advocacy and loyalty. Tactics include content marketing, SEO, social media, and advertising.

Data Visualization 98

Data Visualization User Testing Analytic Tools Customer Feedback 98

Roman Pichler

APRIL 5, 2022

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. Assess product strategy and adjust if necessary.

Weak Development Team 267

Weak Development Team Product Management Product Manager User Testing 267

Userpilot

JULY 17, 2023

Data analytics can: Identify patterns and trends. CX analytics give you a holistic view of past patterns and future trends that could impact business growth moving forward. Increased customer loyalty is a major competitive advantage so building brand loyalty by increasing satisfaction scores should always be a priority.

Data Visualization 98

Data Visualization Customer Experience Analytic Tools Customer Feedback 98

Userpilot

APRIL 7, 2023

Collect market research insights from industry reports, census data, Google trends, user persona canvas and surveys, social listening, discovery interviews , and customer reviews. Google Trends & Search Volume Data Use Google Trends to track the popularity of specific keywords over time.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Research Software 98

Userpilot

APRIL 29, 2024

Customer segmentation enables teams to better understand customer needs and pain points and deliver personalized product experiences t o accommodate them. This improves satisfaction, retention, and brand loyalty , and improves the performance of marketing strategies.

Analytic Tools 104

Analytic Tools Research Software Feedback Software Product Research 104

Userpilot

NOVEMBER 19, 2022

Apart from price, we can differentiate our products based on superior design, quality, reliability, or services you provide. Identify market opportunities and changes. Apart from the competitors, product service managers need to keep their eyes on general economic trends. Act as brand managers.

Data Visualization 98

Data Visualization User Testing Research Software Feedback Software 98

Userpilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. Market research survey Market research surveys let you collect and analyze data about your market. Send market research surveys at regular intervals, especially when planning product launches.

Data Visualization 97

Data Visualization Product Research Research Software Analytic Tools 97

Userpilot

APRIL 18, 2023

The 4 types of customer satisfaction surveys are Net Promoter Score (NPS) surveys, customer satisfaction score (CSAT) surveys, customer effort score (CES) surveys, and product-market fit (PMF) surveys. Close-ended questions for NPS surveys How likely are you to recommend our product to a colleague/friend?

Customer Feedback 98

Customer Feedback User Testing Customer Satisfaction Customer Experience 98

Userpilot

APRIL 19, 2024

For a 360 view of your market trends, combine both techniques – exploratory primary research and secondary channels of inquiry. What is Primary Market Research? These discussions can provide valuable feedback on products, perceptions of your company’s brand name, or opinions on competitors.

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Product Management University

AUGUST 24, 2020

Strong brand identity builds trust and motivates people to buy your products and services. In B2B organizations the same concepts apply to product management and product marketing teams for the same reasons. Why Internal Brand Identity Is Important. Engineers get paid to design and build products, and so on.

Branding 165

Branding Product Marketing Marketing Product Management 165

Userpilot

MAY 22, 2023

TL;DR Customer loyalty is a measure of a customer’s willingness to continue doing business with your brand. As you build customer loyalty around your brand, you improve your customer retention rate , grow the customer’s lifetime value , and, ultimately, grow your income. Loyal customers are die-hard fans of your brand.

Customer Experience 96

Customer Experience User Testing Feedback Software Customer Feedback 96

Userpilot

OCTOBER 6, 2023

First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. TL;DR A B2B marketing funnel is a framework that helps product marketers streamline the customer journey, from their initial awareness of your product until they finally make a purchase.

B2B 105

B2B Analytic Tools Feedback Software Data Visualization 105

Intercom, Inc.

JANUARY 24, 2023

The previous version was almost five years old, and we knew that we needed an ambitious and clear vision to bring a next-generation Messenger to the market. Surveying the landscape First, we zoomed out from day-to-day execution and evaluated Messenger across multiple dimensions – product, market, customers, and business.

Vision 118

Vision Feedback Software Customer Experience User Testing 118

Roman Pichler

DECEMBER 3, 2019

A product strategy , like any other plan, is subject to change. How changeable your strategy is, depends on your product’s life cycle stage. As long as your product hasn’t reached product-market fit, the strategy is usually volatile. Does the data show positive, flat, or negative trends?

Technical Review 211

Technical Review Product Strategy Strategy Workshop 211